Xbox One price cut to £399.99 in the UK, includes free copy of Titanfall

"Microsoft is permanently reducing the Xbox One price to £399.99 in the UK, and simultanously announcing a new bundle that includes Titanfall as a free game."

[Thantalas]

It's a clever move. The Xbone is currently £80 more expensive than a PS4 which has had a substantial impact on UK sales in comparison to the competition. But with this bundle and the included Titanfall download, it effectively becomes the same price as the PlayStation 4 and one game.

There seems to be a lot of interest in Titanfall, but it will also be released on 360 and PC, so I don't think the bundle will have as big an impact like it would if Titanfall was released on only Xbox One. But it will help.

[Gazondaily]

Holy shiz! £400 plus Titanfall for free. They must be feeling the pain from strong Sony sales to do this so early.

Still, a good (and much needed) move by MS.

[GutZ31]

Not good move in the eyes of all the people that already bought the console full price in recent weeks.

[jackanderson1985]

@gutz price cuts happen in all forms of life on almost every product... it'd be like being upset cuz the tv you bought last week had fallen in price since... if you want a lower price wait till the price drops it always does no point complaining over something that everyone knew was coming but you (not saying you but the royal you) was too impatient to wait for

also good move by MS effectively makes the X1 the same price as a PS4 with titanfall bundled in (titanfall is 47 pounds on gamestop at the moment so £353 compared to 350 for the PS4)

[xHeavYx]

That's definitely going to move some units, I wonder if Sony will counter the offer somehow
@Above
Price cuts happen and it's a good move, but consoles don't drop their price so fast unless they are not selling well, I don't think there's been any other console that dropped the price drastically so soon after launching

[stloony]

A price cut this early is never a good sign for those wanting that system to prosper.

Maybe they can get some more sales from this, but people will still have to choose which system they want, and this price cut isn't enough to cut through the stigma that the Xbox currently has.

[abzdine]

expect the same move in NA soon. if they trail so much behind in such a short time in their key territories post release it's over for them.

i still don't think it's cheap for what you get compared to the competition.

[Eonjay]

Okay I didn't realize the Xbox was 714.50 USD
So now its 666.2 USD.

PS4 is 581.26 USD.

[hulk_bash1987]

Even the WiiU didn't drop it's price until recently. But that is great news for people in the UK that have been waiting to take the plunge but have been holding back because of the price. And Titanfall looks like a fun game. Can't wait to get my PC copy next month. I wanted to grab it along with an Xbox One but I don't have the funds for one yet.

[styferion]

@eonjay that's still good man, in my country PS4 is 650USD and XB1 850USD

[deepio]

Well I bought mine recently, but to be honest if it gets more people on the platform, I all for it.

[BG11579]

Finally MS did something good.
This is certainly a very limited offer to hype the game and the console, UK only...

@Gutz31 People have only themselves to blame.

[badz149]

is this UK only?

[christocolus]

@septic

Feeling the pain or not. I think this move is a great idea cos kinect is still included in the box and you get titanfall for free too. MS needs to do something similar in the US. This is definitly great news especially for my friends in the Uk who have been waiting for a price drop since day one.

[Retroman]

Is anyone really surprise MS dropping price?? U.S is next. the BIG Surprise would be Sony counter-act that price drop.

[gaffyh]

This actually makes me look at the Xbone as a viable buy now. Still not going to pay for XBL so TitanFall would be useless on me, will check it out on PC first.

[Patrick_pk44]

@jackanderson1985 Price cuts occur for every profuct, however we are talking about the new generation of consoles. Price cuts this quickly never happen, it shows that Microsoft is struggling to sell units and get them off the shelves. Terrible news on Microsofts parts, but I am just waiting till the glorious day of its death.

[QuickdrawMcgraw]

Quickest price cut in the history of gaming consoles...I am sure we will hear a number of reasons here on N4Xbox.Were everything MS is looked at through rose coloured VR glasses...I wonder what the really reason is though?

[kopicha]

just another evidence on how they try to screw those people who actually bought their system at launch. That's the reward for being a MS Fan supporting their product

@jackanderson1985
your comparison makes no sense at all. while it is true that everything will price drop. but for something that just release like 3months is not something acceptable. it is just a screw you for those who got it at launch

[4Sh0w]

How come the X1 was is more than $100 US more expensive in the UK?

Desperate or not I think it's a great move and I remember saying micro has the deep pockets to cut the price keep include kinect, Im still glad they maintained their commitment to kinect, to me it's what makes X1 so different from ps4.

btw, its not a slap in the face to existing owners, price cuts happen all the time early adopters buy to be the first to enjoy that product and thus pay a more, those eraly adopters in the UK have enjoyed X1 launch games since Nov.

[Kidmyst]

This reminds me when Nintendo slashed the 3DS price like 4 Months after launch due to lack of sales. But now look at the 3DS

[ProjectVulcan]

Microsoft must have realised they were in serious serious trouble and had to cut the price and add value as fast as they could.

It'll help shift units for Titanfall for sure, but they should sell the machine for £400 with a selection of games all this year if they want to improve sales against PS4.

It's a pretty desperate measure this early on but fantastic news for consumers!

[darthv72]

"Not good move in the eyes of all the people that already bought the console full price in recent weeks."

hmmm...seems like the same sentiment was uttered back when the PS3 cut its price shortly after launch.

Early adopters will pay through the nose to be first in line. Everyone else who is patient...yeah good things come to those that wait.

Companies will do whatever they deem necessary to spur the interest in their product. All game consoles have done it at some point. Some quicker than others but the point is, a price drop is meant to entice consumers who were either waiting or on the fence in the first place.

Those who have no interest will still pretty much have no interest. Its one of those circle of life things.

[reaperofsouls]

still not value for money as you can buy a ps4( a more powerful system)+ game for £400. It needs to be at most £350 for console + titanfall

[loulou]

429 was too much. They could have been in a great position in the first place, if they had not bothered with kinect and made some decent hardware.. And released with a sensible price.

Obviously the ps4 has been dry humping the bone in sales in the UK as well.

Expect a price drop worldwide in the coming weeks

[FITgamer]

It is a smart move, if this doesn't move a significant number of consoles, Microsoft is in some serious trouble.

[Anon1974]

@ darthv72. It's not really a fair comparison between this and PS3 price cuts. The Xbox One has only been on the market for 3 months. When the PS3 received a price cut, it was 8-9 months in and the price cut was to move old units ahead of a hardware revision. The new hardware which came out almost exactly a year later was cheaper to make and subsequently also had a new price.

That's clearly not what's happening here. This is more like when Nintendo dropped the price of the 3DS after 6 months and for that Nintendo apologized like crazy to early adopters. I don't know how early adopters aren't going to feel screwed by this, especially considering I'm sure a large number bought the Xbox One specifically in advance of Titanfall. Had they waited just 3 months they could have received that game for free.

It's a great move for MS and a bonus for those who waited, but if I had bought the console just a couple of weeks ago or a couple of months ago, I know how I would feel.

[darthv72]

@dark, this is simply a price drop with a bundled game. Using your analogy it would be like those who paid full price for the PS3 knowing MGS4 was coming out only to see sony end up making a bundle of MGS4 and a reduced price PS3.

How sony reduced the price was purely based on refinement of the internal structure. They cut a few corners here and there and removed some component they felt were underused (such as the media reader and hardware BC but the end result was a cheaper PS3 that you could buy with MGS4 in a nice convenient package or you could buy MGS4 if you already paid full price for the PS3 initially.

So far this is merely a price drop and game incentive to help promote sales. There hasnt been any information on if there was any sort of removal of features or refined hardware / redesign to coincide with the price drop.

[DEEBO]

You are right with both responds and this a great deal.I sent you a friend invite on the xbox 1 do you have a ps4 too?
If so send your psn name and i will add you.

Titan fall mar11

[dedicatedtogamers]

For comparison: Xbox One used to cost £429 in the UK.
The PlayStation 4 currently costs £349 in the UK. PS4 is still cheaper for those who have no interest in Titanfall.

Sure, it's a decent deal for those who waited to get an X1 until Titanfall. Not such a good deal for those who bought an X1 early for Titanfall. While it might increase sales for Titanfall specifically, what about people who want it for Halo 5 or Gears?

This sends a crystal-clear message:

"Don't buy our console now. Just wait for us to panic and bundle it with the console for free."

People can make all the excuses they want. This is desperation. Maybe it'll work. Maybe it won't. But they certainly aren't dropping price and bundling their biggest game of early 2014 because the systems are flying off the shelves (because they aren't)

[Gazondaily]

@dedicated

Call it desperation or call it adapting to the demands of the market; its a good move nonetheless. And besides, you're still getting the Kinect with it remember?

[FamilyGuy]

They're doing it again, ignoring America because they think they've got them in their pocket already. I'm not fully talking about the price drop because it was actually well over priced in that region but the free game bundle.

MS gave away free copies of games in Europe at launch but showed no love whatsoever to their biggest fan base in America and they're doing it again.

I hope they permanently drop the price some in ALL REGIONS officially, even if it's only $20-$30. That would definitely help sales.

[JokesOnYou]

It's a good move, UK is an important market which pretty much helped 360 along with US of course to finish virtually tied with ps3 at 80mil sold before next gen consoles were released.

ps3 had a price cut/adjustment in Japan before it even launched, because of alot of criticism saying it was too expensive after the price reveal:
http://m.ign.com/articles/2...
http://www.engadget.com/200...

and ps3 had a significant $100 price drop after 6months
http://www.cnn.com/2007/TEC...

-This is why competition is good, X1 is a great console but the price is not affordable for some folks, this will help sell some more consoles.

[diehardmetallicafan]

Haha it's the digital copy of titanfall. Cheap-ass fuckers. its literally a regular xbox one in a fancy cardboard box with a download code.

[darthv72]

@diehard... and that changes things how exactly??? Seeing as many are increasing their interest in moving to digital I dont see the relevance of your point.

Or did you even have a point?

[rainslacker]

I know people get upset if a price cut comes too early, but they really shouldn't. If you were willing to buy it at the launch price, that's really on you/them.

MS is doing what they feel necessary to move units based on what they want to achieve in market adoption, not trying to screw over their first adopters. If people feel screwed now, why didn't you feel screwed in the first place? Because they were already willing to spend that much in the first place.

I seriously doubt people at MS were sitting in their board rooms rubbing their hands together maniacally thinking this was the plan all along. I'm sure they wanted to see their system for as much as possible, for as long as possible. They just also wanted to sell a certain number of units. It's also likely they have failed to meet projections, which means this may not even be a a reaction to how well the PS4 is selling, just they are personally coming up short.

If anything, it will be good for early adopters in the long run, just because it will help sell units, which means better long term support, which in the end will lead to a more stable future for the X1.

[Nes_Daze]

@JokesOnyou...

Tied? I thought the PS3 outsold the Xbox360 worldwide in lifetime sales, I imagine being tied would still be impressive for a system that released a year later tha its competition..Anyway, this is a good move from MS, a much needed one.

[CoLD FiRE]

@diehardmetallicafan saying "Haha it's the digital copy of Titanfall"

You talk like that is a bad thing! Well, maybe for you it is. I prefer digital and people also seem to ignore the fact that when you buy content digitally on Xbox you're essentially getting two copies for the price of one. You get a copy(license) tied to your account and another tied to your Home Xbox.

[miDnIghtEr20C_SfF]

Look at all the cry baby Sony fanboys. The same fanboys yelling and screaming that MS should cut the price for the more expensive less powerful console. Screaming from the top of their keyboards that either a price cut, or no kinect should be done if they want to compete.

Well now they cut the price and the cry babies are still crying. Oh for shame MS.. but what about the early adopter and other crap.

LMAO... you SAD people.. you know SAD.. Sony Attack Dogs.. you guys want to make your cake, eat it, lay in your beads and then have fun to a Kaz pic... want it all! Now it's a bad thing that MS is cutting the price.

Hilarity. The new school gamer. Resolution and cry over game endings and demand changes. The new school gamer. Cry babies.

[ravinash]

The main thing Xbox needed to do was bring the price down, and they have done that. adding a game that was one of the main exclusives amoung the consoles can only help this further.
It really is the kick it needs and if it really helps the sales in the UK, it will only be a matter of time before the other countries follow.
I wouldn't be surprise if they are using the UK as a test bed to see how this effects the sales.

[PudgeySan]

Clearly a desperate move to get there unit count up as PS4 just launched in Japan and at 100 dollars a hit I think it's worth it for them.. I couldn't see it lasting to long. I think Sony should drop the PS4 to 299 for fun, Just for a month.

[styferion]

It's a good move, and a much needed one to help compete against PS4. But it's gonna be a slap in the face for those who already bought XB1..

[likeaboss302]

I bought the Xbox One at launch. I'm not crying about the price drop. It's the life of an early adopter.

I bought the PS4 at launch and I'm sure it will drop in price sometime as well. It's the nature course of electronics.

[jasonc1213]

It kind of does sting. I saw on Amazon this bundle is for the US, too. But I guess the way to look at it is that you take risks being an early adopter sometimes. I have enjoyed my X1 (addicted to Killer Instinct) and I plan to buy Titanfall regardless. All in all, it's a good move. PS4 practically sells itself with its power and price. MS needs something like this.

[Jessika_S]

I think because the system with Titanfall is going to cost $499.99 here in the US that they will only drop by $50 USD and so it will bring the price down to $449.99 which still sounds good. PS4 with Camera $459.99. I'm also early adopter on both System and the price cut doesn't bother me but it is a little early for that. The last GameStop I went to here in NYC had the system at 20% off and a free game of your choosing.

[extermin8or]

Swear this is only 20 less than ot was at release with fiffa?

[Mikelarry]

@ gutz

the people who got it had the money and saw value in what MS was selling so they should not feel bad as the ps4 was cheaper and they didn't pick that up. with this price announcement i am looking to purchase one myself just waiting on that crackdown 3 announcement

[Edsword]

Wow, I guess they can afford to be more aggressive with EU pricing than with US pricing seeing how the EU is already paying more. Too bad for MS that this strategy would likely work better in the US than in the EU.

[likeaboss302]

Microsoft is offering a Titanfall bundled console for $499 in the US. So that helps a little as well.

[ic3fir3]

By leaving the 360 and pc means that the bundle will not do much?
then explains to me, because in the United States in the Titanfall pre-orders on Xbox One, has 280,000 units, and the pc version only 70,000,and x360 only 60,000?
pc and xbox360 has a huge user base up 80 million, Xbox One has only 4 million user base, and still has 3x more pre-orders than the other versions.

haters gone hate, xbox one is undoubtedly the best version, because it will have a user base of players in titanfall higher than the pc and xbox360

[SoapShoes]

It's because it's the only worth while game for X1 it happens to all good launch window games. They need something to play.

[Insomnia_84]

They delayed the 360 version to boost some XBone sells and they only advertise tbe game on XBone and PC but strongly for Xbone. Now, I'm very curious to see how it is on 360.

[VforVideogames]

Well said bubble for you

[sinspirit]

There are far more games on PC and 360.

The "best" version isn't determined by sales. That way of thinking is immature.

When there are already dozens of thousands of people playing then there is no difference then playing a game with a million players online. It's 6v6. There isn't some special difference from having a couple thousand more when a couple thousand is all it needs. In fact, if it gets too crowded servers will be less stable.

[2v1]

well said gold start for you

[Evilsnuggle]

I said this days ago and all the xbone fanyboys hit disagree . Xbone is in serious trouble in Europe. The PS4 is out selling the xbone 3 to1 in Europe . Xbone is do fine in the USA but in Europe it's the new wiiU . If Microsoft does not change the trend in Europe then the x1 will sell less then the 360 . The 360 is the highest selling console of all time in U.K but now PS4 is out selling xbone 3 to 1. I said this two days ago. I see a lot of x fans talking about other countries. Microsoft has 900000 consoles sitting on selves in the USA and U.K. If Microsoft want to launch in more countries They could at any time. Companies use market research to judge demand Microsoft known were there is demand for x1 and were there is not. The best thing Microsoft could do is bundle Titanfail for free with xBones. That way the can increase sales without dropping the price before E3 . But Microsoft won't they think titanfail is a system seller but it's not. Michael Pachter said that Titanfall is not a system seller because it on 360 and PC also it look like a last gen and will be the same on 360 version.

[deadfrag]

I will wait for HAlo 5 or Quantum Break to eventually pick one,most likely will be even cheaper.

[come_bom]

£399.99 or $499 with a game. Better pricing, but still could be lower then that. After Titanfall I suspect the price will go lower.

Competition is a wonderful thing for consumers.

[deadfrag]

After Titanfall harm up they will probably sell the console for minus £80 without Titanfall.

[medman]

Microsoft is getting desperate, no question.

[bumnut]

Not desperate, just reacting to the reality that PS4 is selling better. If they did nothing im sure you would complain about that too.

[CoLD FiRE]

I'm sure you're one of the people who complained about the Xbox One being more expensive before. Damned if you do, damned if you don't.

As a consumer, you should look at this as being a good thing not a bad one.

[stuna1]

How anyone could think this is a good move in any sense of the world is beyond words! This isn't clever it's desperation! Here's why to give away a new ip that you're putting your faith in to sell the Xbox1 when it's also releasing on 2 other platforms, sure it more than likely will spur sales, but at what cost? Someone's likely to get the short end of the stick! And my bet is riding on Respawn. So that will be cutting into their profit margin from the onset.

Whatever Microsoft paid for exclusive rights to the ip, don't you believe the full amout went to Respawn! You have to also factor in Publisher fees, and believe me they vary! More than likely Respawn is more dependent on how well TitanFall sells as far as making a profit.

Then you have Microsoft possibly destabilizing their profit margin, by lower the price so soon regardless of how long this sale goes on, because the Xbox1 may just fly off the shelves from this deal, but it will also compound their loses in the process. The fact that no one look at different regions of the world and wonder why certain things cost more than in others is baffling to say the least. This is where sales projections come into play, and no one on this site can confidently say that Microsoft says or, are meeting those projected sales goals! This is proof of that, because if it wasn't it wouldn't be permanent.

Also there's the early adopters to take into consideration, because this is a slap in the face! No matter how you put it, because they are the one's who put the Xbox1 where it is at this point. How this works against the Xbox1 and Microsoft, is the fact bad news travels fast, so when this sale is all said and done, there will still be mumblings in the air as to how Microsoft lowered the price of the Xbox1 and also gave away a free game, this in itself will encourage would be buyers to hold off purchasing in the hopes that another sale would perhaps happen, it also compounds the ability for Microsoft to sell the Xbox1 at a consistent pace, they will see boosts, then sharp decline in sales due to those waiting on these specific deals.

[FACTUAL evidence]

Microsoft: where's a failure rate when you need it!?

[BallsEye]

Sweet deal! Don't read the n4g brainwash articles and get it! Plenty of amazing exclusives to play and already out. And most importantly...Project Spark this week! FREE!

[Kingthrash360]

amazing? please name these "amazing exclusives"..plural meaning more than one and amazing....i'll wait.
neather console has "amazing" level games yet good games yes great games not exclusive but yes..amazing? lol no.

[beebap]

There is a infamous ps4 bundle on amazon for 390. Lots of people waiting on infamous to come out before they buy and of course the people that are waiting on titanfall to get their xbox.I think of people have decided what they are getting but this price cut will make the decision a little harder for those who cant decide.ps4 still offers more for the money. Both consoles are going to get spike in sales but what will happen afterwards and what console will still have great games up their selves to get people excited and drive even more sales

[Gamer1982]

PS4 rumored price cut in the UK though has forced there hand. There is a rumored price cut to £329.99 thanks to the pound being a lot stronger on the dollar lately. This was supposed to come out in time for infamous but obvious Sony has got a little greedy with the sales going so well and not done the drop yet.. Wouldn't be surprised now if we do here of it or infamous thrown in free.

Also side note.. Including titanfall with consoles is a genius idea from MS and one I hate as it does mean it will "vitually" boost xbox one sales of titanfall. What I mean by this is.. Whats the biggest selling game of all time? Wii Sports.. How many people actually BOUGHT Wii Sports.. Pretty much nobody yet it still goes down as 81.5m sold worldwide..

So when we do see titanfall vs infamous numbers posted we know there un-comparable as although infamous comes as a bundle as of today at least its not with every console.

[TradingWarStories]

what a bunch of ***** people are, hoping xbox dies.

If it does happen there goes thousands of jobs at xbox and xbox studios, then there's potentially thousands more for people who develop for xbox consoles including indie developers.

selfish *****'s

btw i own a PS4.

such a disgrace.

[KingDadXVI]

Wow, permanent. That is a good deal. I am sure someone will find a way to knock this news but I think that it is great for gamers.

@Thantalas

The PS4 is $349 in the UK and add in TitanFall at $42 you are getting the Xbox One for almost the same price as the PS4.

[Primal Rex]

ps4 is £349 not $

[infectedaztec]

Plus the kinect

[DanielGearSolid]

What we have here is an ultimate example of the benefits of competition.

Xbox fans, thank Sony

[styferion]

And when they did a complete backflip regarding all the DRM because of fans backlash and Sony's "How to borrow games from your friend" video

[jasondracd]

I'd thank other customers first before thanking a company.

[LoveSpuds]

XBOX fans already owe Sony a huge thank you. Without Sony they would be using a DRM riddled, always online console.

[LoveOfTheGame]

And, believe or not, some of us would be extremely happy with the more online oriented console.

Just wish more people saw the benefits of their original plan. Still would have sucked for people with shotty internet though.

[infectedaztec]

If they adopted a steam based model with digital prices lower than physical and the family sharing options rumoured to be involved it would be a much better console.

I have an xb1 and have fifa and BF4 on disc. Every game since is digital and honestly I won't be going back to physical

[vikingland1]

I must give you a well said bubble. I will add,it goes both ways. Sony fans should thank MS fans too. Competition is a good thing indeed.

[MannGamer]

I have already thanked MS for my wonderful PS4 and the PS3 Slim

[rainslacker]

I think it's more likely that they just aren't selling what they hoped to sell in the given time frame. If they were meeting, or exceeding projections, the price would stay firmly planted where it is, although a bundle package may not be out of the question, added value and all that.

While I'm sure MS wants to outsell Sony, so long as they are performing as expected, or hoped, there is no reason for them to compete directly with Sony in this regard.

If you look at it logically, if they were desperate because of Sony, we would see price cuts in all regions, as MS is being outsold in all regions they're both available in. That may still be a possibility, but MS isn't doing as poorly in the US as they are in other territories. They may also just have some more wiggle room on the price in the UK, but don't care to look up numbers.

[DanielGearSolid]

If they aren't selling as much X1s as they expected, some of the lost sales to Ps4 have something to do with that.. Wouldn't you agree?

I never said they were desperate. But to better compete in a region where the gap continues to grow they had to adapt

[rainslacker]

Oh, no doubt. To what degree it's hard to say though. We can only speculate on what happened when, and with who to try and determine where MS lost the chance to meet their projections.

I do feel though that if they were meeting their projections or expectations, then the price would have remained firmly in place. Otherwise, they get the community saying how desperate they are. Desperation may be the wrong word, but it seems to me that most people are applying it in the wrong place(pressure from Sony), as opposed to where it belongs, meeting sales expectations.

Companies do things like this with a long term outlook, so it is very possible that they see Sony running away with the generation, which could lead to a price cut, but I think they just want to sell a certain number of consoles that they determined is necessary to stay relevant within the marketplace for the long term. After a certain install base, the difference in sales between consoles does become moot. With enough of an install base, they will have the support, which will help keep the X1 healthy in the marketplace longer, thus returning more on their investment.

[tigertron]

I love how they say it's not down to poor sales.

Yeah, sure Microsoft. Sure.

[stloony]

I'm not crying...thers's just something in my eye that's all.

[Retroman]

lol, @ stloony

that comment remind me of JOEY WHEELER from YUGIOH
after Mia Valentine handed him "her" million dollar card that Bandit Keith stole from joey. Tea' asked :why you crying joey??

[nutcrackr]

It's just been raining on my face.

[Paulie_gualtieri]

Poor sales or not this just Won them the U.K!

[tigertron]

No it hasn't and I doubt it will. The Xbox One is still £50 more expensive than the PS4 which has a much greater reputation in the UK.

Unless the Xbox One drops to £350 I doubt it'll claw much of the market that was lost to the PS4.

[bumnut]

I know more people with an Xbox than PS4.

EDIT- in the UK

[beebap]

Well im in uk too and I know more people with ps4 than xbox one and lots of them were xbox last gen.So not sure about numbers but maybe it more even in uk this time. I would be interested to see total sales for ps4 and xbox one in uk after titanfall and infamous are out.

[tigertron]

@ bumnut

and I know more people with PS4s than Xbox Ones.

[MysticStrummer]

Great news for those who were holding back because of the price.

[mark3214uk]

lol there panicking

[The Meerkat]

Not yet they are not.

I'm going to buy one after E3 when they panic and reduce the price to £299

[Immorals]

Demand is gonna rocket up after e3, I reckon there is a lot to be announced for all 3 consoles.

Also 399 for an Xbox one, titan fall and a free month of live? Looks like I'm getting an Xbox one next month

[from the beach]

Super move, I'm sure they'll be advertising the daylights out of it next month.

[5eriously]

Never underestimate the power of M$ desperation! Hopefully the Xbox sales will see a boost from here on!

Watching and following the sales numbers with great interest and in anticipation. Sorry for those early adopters that already purchased the Xbone, that's life for you I presume.

@ KingDadXVI

That's bright coming from someone (a two bubble troll) on two bubbles lost due to trolling. I lost 5 bubbles in two days for stating the obvious, Xboners did not like the truth and down voted me. Thus I feel for you. (wink)

[stloony]

Desperate times...

[extermin8or]

Either they are already concerned by uk sales OR they are concerned about the competition from infamous bundle...which I think is a similar price?

[greenyboi]

Well considering £429 is round about $710 ! This is great news for us in the uk !;

[CharlesSwann]

Xbox is dead in Europe. They seem to have something called integrity.

[bumnut]

Thats a bold statement, can you back it up with some made up facts?

[Codey47]

Woah, wasn't expecting a price cut so soon.

[Primal Rex]

Wheres my rebate i spent £430 on this at launch only 3 months ago !!! Ok its only 30 quid but still

[Qwagy UK]

No Thanks, still to expensive!

[killzone619]

ps4= £350
ps4 game= £60

xbox one bundled with titanfall= £400

its works out around the same price. Do the math sony phony

[FITgamer]

What PS4 games cost £60?

Also the Infamous Bundle SS is selling for £389.99.

[GraveLord]

PS4 games cost under £50.

(Bubbled you down for trolling. Calling people names for no reason is ridiculous. Behave yourself)

[DoesUs]

Desperation.

I think moving on price this early rules out any further reduction this year. Also, did MS not have confidence that Titanfall on its own, or bundled for that matter would shift consoles?

[killzone619]

its the only killer game on xbox one right now so im not surprised MS felt the urge to bundle titanfall

[Izzy408]

It doesn't matter if PS4 outsells the XOne by a 10-1 ratio, the X1 isn't going anywhere for this new generation. Plenty of people will still buy and plenty of developers will make great games for it, regardless of how poorly it sells compared to the PS4. However, this might very well be the last next-gen console MS releases.

[mmj]

So the Xbox One beta testers errrr.. I mean early adopters will be paying £70 more for this very same bundle, £430 console + £40 Titanfall.

I think the only way Microsoft can come out of this without further damaging their reputation is to offer £30 cashback and free Titanfall to all early adopters, they're screwing over their most loyal fanbase otherwise.

[bumnut]

Ms gave each xbox owner 2 free games and an extra controller for free when they had an early price cut on original xbox.

[NeloAnjelo]

Those early adopters say hello MS. How about giving them Titan Fall at a discount?

Anyways, a well needed price drop.

[ltachiUchiha]

Lol thats the fastest price cut iver seen but hey, its a smart move on MS. Now they need to a price cut everywhere else.

[XiSasukeUchiha]

Smart Move indeed but MS should of done price cut everywhere though

[curtis92]

Who knows... early price cut saved the 3DS. But hard to imagine though with the XB1. I know for me as a consumer, not even relating to gaming, that when I see a price cut SO soon out of the gate, that tells me something isn't going well. Especially if the competition doesn't budge on their price. That's why iPads cost what they do and MS's surface tablets keep dropping in price. Bad sales lead to price drops. Consumers know that.

[skoorydook]

That's a good buy that, very tempting indeed

[jimbobbeers]

Ha, all the negative spin from Sony chaps in this article. "What about all the early adopters being screwed over!"

Nonsense, I bought the console for £428, with FIFA/Forza, 3 months ago. So I'd saved £29 - whoopee. Not.

Couldn't care less.

[skoorydook]

Just because it doesn't bother you don't pretend like this might not annoy someone who say bought an X1 for £430 on Saturday, putting a pre order down on Titanfall only to read this on Monday.

[Azzanation]

If people believe buying a console will remain the same cost and not be bundled up with any game is pathetic on there part. Sorry but that's the truth. I paid full price for my XB1 and I am happy forking out $60 for Titanfall. It was expected to happen. Its called marketing, Everybody does it.

[christocolus]

Nice..

[Whiskeyjacked87]

Desperate times call for desperate measures, but if Sony suddenly dropped the price of the PS4 so soon, ide be pissed, just because I bought it right away.

[DonFreezer]

Shut your mouth ps fangirls. You have found a reason to make this look bad.This is getting ridiculous.

[kenshiro100]

Because it is?
The console just came out and there's a price cut already?

[HappyWithOneBubble]

Do you have a XB1? Wouldn't you be mad if you just bought a XB1 for $500 and then all of a sudden MS drop $100 off with a free game. I don't know about you but I'd be piss.

[Lucreto]

£30 price drop and free Titanfall.

I was expecting a bundle weeks ago to build hype. Better late than never.

It has a better chance of selling than the Fifa 14 bundle.

[RAGE91]

Thing is, I bought a day one edition......and only 3 MONTHS later they bring out this bundle!!

Tad annoying, but it's what the xboxone needs.

[SixtyNine]

This is probably the one thing I like about Microsoft. They know how to compete. Watch them advertise Titanfall these upcoming days as though it's only on Xbox ONE.

I'll continue chill, and watch them duke it out. This is what we need in the gaming industry, Competition.

[shotime97]

I think this is a vary smart move for Microsoft and the Xbox division. There are people that are going to be upset cuz they payed 535 with tax now it's 435 but that's how it is with all console's in the beginning of a generation
.the price will drop over time but if your like me at 12:01 on the release date I was in line.so I can't blame anyone but myself. I'm glad there dropping the price now maybe the people that could not afford to buy one will have the chance.

[beebap]

This is for uk only so far.We have tax included in price so xbox is now £399.99,original price on amazon is £428 and copy of titanfall is £42 so saving of 70 quid.

[patrik23]

But but xbox one is selling so well. why would it need price-cut?

[Mister_G]

Not well enough for M$, I'm guessing.

[joebloggs1971]

I'll buy a cheap 360 for 50 quid for this game seeing as it looks almost identicle on either console. Oh dear, oh dear Microsoft. This is supposed to be your flagship console killer.

[stormplyr]

It's a nice bundle but I have doubts about it moving units in the UK. There were people saying the xboxone FIFA bundle in the EU would move units and we know how that went.

[cyhm3112]

Is it just me or anyone thinks this won't be a big difference as to how xbone will sell in the longer term? This might move a few units by those already planning to buy xbone, those who won't buy it from the beginning won't change.

[JackVagina]

MS probably has to pay EA for all those titanfall copys, this isn't gonna be cheap

[jessupj]

I'm surprised the investors are letting MS sink so much money into the xbone.

[BlackPhillip666]

Sony don`t need to counter this as it stands they are under priced , practically giving it away.

http://www.game.co.uk/en/pl...

[Iltapalanyymi]

>Price cut with 30£
>In addition MS gives away free Titanfall

You can almost smell the desperation

[XabiDaChosenOne]

It'll be a nice spike in sales but it won't last. You heard it hear first.

[kalbo14]

wiiU didnt do a price drop after 3 months..thats just insane

[Tzuno]

Hear me out PS4 1080p and 60 fps is a lame myth that now comes out to the light, X1 will shine again no mater how much you hate it, i think Microsoft knows better about hardware than Sony.

[razrye]

Actually Sony is a hardware company. Ms is a software company so Sony knows more about hardware. Been like that for years. Also the ps4 has games that run at 1080p 60fps so it's obviously not a myth. Try doing a bit of research before typing.

[Jack_Reacher]

Delusional idiots like you give me such a laugh. Please enlighten the rest of us why they need to do this. Please I still really want to here your spin.

[razrye]

Ms is getting desperate. It's a ok deal. Besides I still don't agree that titanfall should be charged at full retail.

[deadfrag]

You got that!!Ea its already overpricing Titanfall so in the end M$ is not losing much since they already payed for exclusive.

[Mister_G]

Yeah, I suppose they had to do something like this. Surprised they didn't go lower, they'd make the money back on software sales.

[frozen-assets]

"The reason we're doing this is that we're committed to giving gamers the best value that we can," said Harvey Eagle, Xbox's marketing director in the UK.

"We're only a few months into a generation of consoles that are going to last for many many years to come," he added.

right time to make the adjustment on the price."

I wonder how these people can even keep a straight face when they make these statements. When you drop the price of your product 2 months after you release it, it means 1 thing and 1 thing only, it isn't selling as well as you like. Good for folks who haven't bought one yet. A big FU for the XB1 fans that already have one.

[bornsinner]

this is a really good deal, way better than any ps4 deal rigtt now! at this rate ms could regain a hell of a lot of sales

[jessupj]

We'll you're going to be suck with gimped ports for the entire generation if you choose the xbone, so as far as I'm concerned they could give them away for free and the PS4 would still be a better deal.

[MachineGunnTalk]

still waiting for the ps4 price drop....

[frozen-assets]

If Sony announces a price drop tomorrow then they deserve to go out of business.

Why drop the price of something you can't even keep on store shelves?

[russo121]

Without any doubt the real value here is Titanfall. To me a good deal would be buy Titanfall for $69,99 and get a free xbone - should be more like that.

[LexHazard79]

Great for UK! I like how all the PS fanboys call it a desperate move and how they would be pissed if they were XB1 owners! Yet you have Xb fans praising move and not too many worried about having been early adopters and paying more!

That being said I dont see it making a huge difference but it should atleast help!

[russo121]

Because people are equal in human rights (at least in developed countries) doesn't mean equality in intelligence.

[LexHazard79]

So if you bought a car for $20k and the same car 3 months later is $15k are you an idiot for buying it the 1st time at $20k? This shit happens all the time with all type of consumer products. I dont see whats so different this time around!

[Spontogical]

Price cut in ~ 3 months!? Wow Microsoft are going in hard.. haha.. they could potentially recapture some lost sales in the UK market.

They must've been taking an absolute battering to reduce the price so fast!

[SynestheticRoar]

W0W. If I lived in UK and bought a X1 at the original price. I would be livid.

[rataranian]

Oh you mean the xbox 720? ;)

[cyber_daemonx]

So MS knock 30 quid off xbone and throw in Titanfall, their numero uno system seller for free in the uk after only 3 MONTHS.

Wtf???

Doesn't seem to matter what MS does, the xbox fans either justify it or just plain don't care.

How they don't/won't see it as desperation on MS part, just plain baffles me all fanboyism aside. Hell even Nintendo didn't resort to that with WiiU so quickly after launch.

Still with the UK being MS 2nd biggest territory after the US, and now being beaten at least 2:1 there, it doesn't surprise me at all.

[JCENAdaBest]

The problem with this is the PS4 is still the better console. As much as I love the XB1 controllers and as much as I want to play Titanfall I have to be smart...

... Titanfall on the 360, buy a PS4 with Infamous. I want 1080p as standard M$!

[LexHazard79]

Is TF 1080p on Xbox 360? Seeing as its your standard and all!

[_FantasmA_]

Somebody's desperate. Giving away the game for free now? No confidence the game could sell itself?

[cyber_daemonx]

Ha ha yeah, thought Titanfall was supposed to be xbones big system seller/saviour lol.

[acemonkey]

Its a cry for help

[Tedakin]

What about all the early adopters? Uh, that's the nature of the beast. They pricedropped the 3DS almost immediately as well. I bought an HDTV, 6 months later it was 200 bucks cheaper. That's how marketing goes.

[Hazzinho10]

Knock off another £100 and get shot of Kinect and I'd buy one.

[HappyWithOneBubble]

No surprise at all. XB1 is getting murdered in UK. To bad for the ones who paid full price for XB1 and did't get a free game.

[Mister_G]

No thanks. You'll have to try much harder than that MS to get my money.

[MaximusPrime_]

Too many PS4 and PSV advertisements across UK. I do not recall seeing a single X-Bone advertisement...

Clever move by Microsoft, but the way I see it is that they're boned from the very start.

[farqy]

whoop de doo .... clearly the system is struggling. Nice to see competition benefitting the players. The move is just as easy to do with ps4. Will they? Doubtful because they don't have to. Besides if sony did would it be an awesome game like second son or knack lol probably knack hahaha. Either way the gamers benefit here. Let the cutthroat competition begin. It's this early and this happens what's next? Can't wait.

[jay2]

Good saving, it's a shame you only pay what you can on a single and multi player game on ps4 on a multi player only game if you get the Titenfall bundle, which you might as well, the game being 'Free' with it.

[Reem]

One word: desperation

[DoggyBiscuit]

When M$ gonna realize nobody want that stupid Kinect

[Nes_Daze]

Does anybody still doubt whether Titanfall will really even be that good?? I mean, judging from what I've seen it looks like a good game but not AAA as hyped up to be...

[dekke]

Titanfall is good but too over hyped...it's easy for 1st time players but for HC ones its like super mario :p tho super mario has SP and Titanfall doesn't :P

[Qwagy UK]

Do you no what I personally own almost every console from the Atari 2600 upwards and the xbox one will be one of the few system's I have no intension of owning. Love the 360 the orginal xbox PS1 etc I'm just put off by kinect and media centric idealism of this machine. Microsoft bin kinect for Gods sake and get the price down below the PS4.

[Nelson M]

First off
I just bubbled up all my Playstation Buddies !!

Second
Xbone price drop with Titanfall
Haah Haa !!!

[dekke]

or maybe it was Pricefall :p

[ATi_Elite]

Nice move MS BUT............

I'm still waiting for Halo XB1 before determining if the XB1 is Dead or Alive.

Halo XB1 better utilize everything the system has including Cloud Rendering and Cloud A.I. features we have been TEASED with.

If not then XB1 will be officially labeled as GARBAGE by me!

Right now the PS4 is just too good to pass up as Sony has made a commitment to GAMERS and a commitment to destroy the Xbox brand.

[Daves]

Desperation? Nice though.

[purp13m0nk3y]

A price cut 3 months after launch speaks volumes about how worried MS is about the current Xbox1 sales figures.

It sold incredibly well at launch, but since sales have slowed to a trickle.

[OSIRUSSS]

The investors will not be happy!

[ninjahunter]

A free copy of titanfall would be a good selling point, since its probably going to be the platforms star title for quite some time.

[DOOMZ]

Awesome!!! Will sell like hot cakes...

[gigoran]

And? This doesn't change anything.

1. Even if it is the price of the ps4, it is still the least powerful of the 2. The most inferior of the 2.

2. Adding a game that is online only and will not be playable when people get sick of it, and 100% unplayable once servers are gone and the next gen comes in (as in it won't be a retro title for collectors).

3. Desperate enough to bring a price cut and free game within months of launch? HAHAHAHAHAHA! Pathetic would be an understatement.

[Smoey]

PS4 £299 inc.

[OwnageDC650]

Good move by Microsoft. Sucks for the folks that recently paid full price for an Xbox One. I bought the Day One edition and although I'm a little annoyed, I plan on picking up Titanfall for PC anyway.

[Hozi89]

Wtf?!!! That's $666.42 US Dollars....that's more expensive than XBONE in USA. I feel sorry for UK Xbots.

[Greaseball]

Taxes fool, do your homework.

[NeoTribe]

Sony should drop theres to 299 with a year of ps plus just to get the tears rollin.

[beardyboo]

Gamestop UK offering titanfall bundle for £369.97. So another £30 saving! At this rate my prediction of a 'below £300' Xbox One by the end of the year is game on! I feel sorry for those that paid full price on day One but some People just cannot wait :-p

[DC777]

Good move on their part but also a bit alarming because it had better work. TF is their last big game for quite awhile.

[clerigo]

Microsoft is getting desperate!

[Greaseball]

Gamestop.co.uk have this bundle for £369.97

http://www.gamestop.co.uk/X... http://www.gamestop.co.uk/S...

[Picnic]

Deleted