Mike Rubinelli's resume (EA, Capcom, Take-Two, Midway, and THQ) reads like a reference list of major video game publishers, so his current post in product development at home video distributor Genius Products is new territory.
Genius, which is 70% owned by major independent film studio The Weinstein Company and distributes all Weinstein movies on DVD, recently announced its plans to enter the video game publishing market.
The company's first game will be Line Rider, an inXile-developed console adaptation of Boštjan Cadež's Flash-based internet mega-hit, to debut on Nintendo DS, Wii, and the PC in the near future.
Gamasutra sat down with Rubinelli for a lengthy interview into why Genius is treading into this highly-competitive space, the involvement with the notorious Weinstein brothers, the publisher's hands-on approach with developer inXile, and the crushing realization of middle-management limbo that drove Rubinelli into more entrepreneurial waters.
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Washington Times writes:
"Here's an abbreviated look at some multimedia titles for the entire family.
Kingdom Hearts Re: Chain of Memories (for PlayStation 2, Square Enix, $29.99) - So why would I bother with a new game for Sony's last-generation console that essentially is a 3-D remake of a 2004 Game Boy Advance title? Because a great story bundled with complex game mechanics and hours of action wins a player's devotion every time."
