Sony Computer Entertainment UK Managing Director Fergal Gara has no doubt on the fact that the console has been built with a core audience in mind, and that took no small amount of “painful and expensive” decisions. Yet he thinks that casual gamers can be pulled in as well thanks to the lower price point.
Fergal Gara has joined Amazon UK as director of PC.
He joins the company after four years in charge of PlayStation’s UK and Ireland business.
During his tenure, he helped turn around the firm’s fortunes in the UK. PlayStation was ranked No.3 in terms of console market share when he joined the business and, by the time he left, PS4 was the No.1 games console in the country.
He was in charge of marketing, sales, finance and customer service
Prior to joining PlayStation, Gara spent six years at Asda, which included stints as category director for music, video and games, general manager for entertainment and - eventually - trading director for Asda Direct.
Sure he will be working on the PC division, but Amazon's Kindle Fire platform and Twitch purchase suggest they are serious about the gaming business. The question is will they be looking to move into the bigger game and how?
He´s been in charge of Sony PlayStation UK since 2011, meaning he was in charge for the PS3 doings in that territorial .... if PS3 was only 3rd when he joined Sony, he prolly hasn´t done much to change that image.
Dunno how you can now claim that thanks to him the PS4 is nrº1 in UK. It has to do more that the PS4 is a sexy beast and successful on its own merits and not because he was in charge of it. You could most likely hire an ape from the local Zoo to direct Sony UK and the PS4 would still print money like a wh...
PlayStation UK head Fergal Gara talked about what Black Friday and the season around it ended up resulting in.
The PS4 has had unprecedented success since it was released in 2013, but its predecessor, the PS3, seems to be drifting off into the distance. This Fall represents a massive opportunities for developers and publishers to capitalize on a rising new-gen audience and Sony is quite aware of that.
It got supported 4 to 5 years longer than its competition, i think its safe to say anyone that bought the ps3 isnt dissapointed on how long it got supported
sony is still supporting it with games like mlb the show. i think they should stopped support and move on to focus on just the ps4 but that's just my opinion.
PS2 got its last game 2 years ago. PS3 will be around for a long time, especially for markets that can't afford the full price of the PS4.
PS1 & 2 got solid support Way into the next generations. No reason to believe the PS3 won't get the same.
Developers will support PS3 for many years to come (unlike its direct rivals), especially Japanese, the question is - how long Sony will keep producing it.
It probably won't get that much support from developers who are now fully committed to next gen, but it will be a decent alternative for the poorer amongst us. Indie games will continue to be made available for the PS3, as will the occasional AAA cross platform title. Then you have PSVue, PSNow, PS+ and PSMusic, along with many other aps such as Netflix. If the price is right, it will continue to sell.
Using my ps3 all the time and my vita if I had a ps4 right now I'll still be using my ps3 more.
Seing as how Tretton said there'd be a 10 year plan for the console, this should come as no surprise
Everytime I think of him I also think of "AGENT" plastered on the big screen
...Hopefully one day
@Tapani
Generally have been an Xbox person. I love gears and Xbox Live,but just went with PS4 for friends and variety of games(STREET FIGHTER V). Tretton always presented well for Sony. Their last E3 ehhhhhh and have liked Phil Spencer.
Same here. Due to one of the last flash sales where I bought that E.D.F game. Its a great time now to get Playstation 3 games for cheap and while Witcher 3 looks awesome I rather wait for the inevitable "complete" edition in 2016.
Seeing how everyone gets excited with all the remasters for PS4 I'm not surprised and sorely disappointed. That generation lasted longer than it should, I'm baffled to why people want to extend that longer into the PS4. Let's keep it moving.
Agreed. I was BEYOND ready to move onto the next generation when the PS4 finally came out.
It is really strange right? The last few years of last gen people couldn't wait to move on and see the next new consoles and the new games it brings along. And here we are and some of us are celebrating last gen games on our new system.
And it paid off.We buy consoles to play games not watch TV.I dont care if they add that stufd aside.But as long as games are their focus.I'm good.
I love my PS4! Purrs like a kitten and runs like a champ! Just an exquisitely designed piece of hardware! Thank you Mr. Cerny!
Can't get over how awesome Fergal Gara's name is. He sounds like a freaking Viking.
PS 4 is growing on me too
but i wont be having a nerdgasm like most of you guys
Targeting core gamers is what will ultimately pay off. You can try and attract the casual market like other companies have done, but they have learnt the hard way, which is that casuals are fickle and will simply move on to something else when it suits them.