Reps. Mike Capuano (D-Mass.) and Walter Jones (R-N.C.) filed legislation that would regulate a new technology that targets TV ads to people by observing their activities and conversations while they watch TV via their set-top boxes and DVRs.
Verizon, Intel and other tech companies have developed technology that utilizes infrared cameras and microphones built into cable boxes and DVRs to serve up targeted TV ads to people based on their conversations and activities while watching TV.
Verizon had filed a patent application last year for a technology that would allow a set-top box to recognize when people are eating, cleaning, reading, laughing and doing other activities while watching TV and serve relevant ads to them according to that behavior. The application was rejected this past December.
In a statement, the two lawmakers said they want to get out ahead of the release of this new technology and pass legislation that ensures it would include beefed up privacy protections for consumers. They added that this legislation is particularly relevant given the recent revelations about the National Security Agency's Internet surveillance programs.
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And watch it not pass because other House members will oppose it (or more like their donors).
Hmmm see how it goes....hopefully common sense prevails!
So basically a company like Verizon feel that they have the right to watch you when you're not watching cable? Cause I can't see people reading while watching TV.
If it does manage to pass MS will certainly be pissed.
XD
I wouldnt mind if this bill makes it, it would at least put some public fears to rest.
Hoever that thumbnail is lame, and reeks of fanboyism.
hear that guys? government bodies actually ARENT aiming to be able to watch our every move!
riiiiiiiiiiiiiight....why do i have the feeling this bill wont make it too far out of the gate?