1020°

Scandal: Applause and cheering at the Xbox One reveal didn't come from the press

Many of you heard the enthusiastic applause and cheering during the Xbox One reveal, but when showing the public, all of them were holding their tablets. So Some of journalists who attended the event confirmed that :

Jeff Gertsmann:
http://www.neogaf.com/forum...

Adam Sessler (link below):

NeverEnding19894006d ago (Edited 4006d ago )

I was wondering why you could hear applause but couldn't see any hand movement in the first few rows.

Edit- And we need a real article, not a Twitter post

#justthebeginning

nrvalleytime4006d ago (Edited 4006d ago )

#justthebegining? Of what? Not sure where you're going with this one.

As a side-note, this has been standard practice for years in the gaming industry, for better or worse. Sony didn't do it during the PS4 announcement, and people commented how quite it was at times.

The worst part, however, was the times these hired people chose to clap. No logical person could have gotten that excited over timed FIFA exclusivity or "Xbox, watch TV." At least try to maintain the illusion Microsoft.

As a final thought - this doesn't make it right. But we definitely shouldn't act like this is a new thing and make a bigger deal of it. It's been a problem for a long time, and the gaming market needs to decide how it wants to present its products.

Enemy4006d ago (Edited 4006d ago )

Lmao well this is awkward.

Rainstorm814006d ago

I agree the thing that got applause kinda had me confused....

I was getting diappointed by the lack of games shown but the crowd was applausing every media aspect shown, at first i thought the crowd was more mainstream media and less gaming media.

Parapraxis4006d ago

#justthebeginning #oftheend #dealwithit

hesido4006d ago

I thought there were more sports journalists than gaming journalists.

4006d ago
gta28004006d ago (Edited 4006d ago )

My initial reaction was that Microsoft invited a bunch of friends to the event so they could kiss their ass with all the enthusiastic clapping. But I guess it makes sense now.

Kevin ButIer4006d ago

The event was held a at the MS campus... no surprise

alien6264006d ago

no wonder it sounded fake and all i saw was the press typing on their laptops. plus sounded out of place like if it was record before hand.

darren_poolies4005d ago

I'm pretty sure they didn't announce FIFA exclusivity, just an exclusive mode or some crap.

aceitman4005d ago

its an informercial if u want ur 20$ u better clap and 10$ bonus goes to the best clapper.

Hayabusa 1174005d ago

I wondered why the yanks were applauding the announcement of a FIFA game...

If this is common practice in game events then, I applaud (though not loudly) Sony for not doing it at their announcement. The way of honesty and sincerity is the way to go, not superficial approval.

Hayabusa 1174005d ago

"The event was held at a the MS campus.."

And they still had to fake the cheering...

Cueil4005d ago

if by hired your mean Employees... because that's who they were

Unlimax4005d ago (Edited 4005d ago )

The moment where the applause and enthusiasm exaggerated at the Tv app Made me feel strange !

And after all in the end it turned a Fake Audience ಠ_ಠ

Your days are numbered M$ .

Shadow Flare4005d ago

Apparently it wasn't applause at all. It was people driving out of the gravel car park as fast as they could

sikbeta4005d ago

Go to the blog, they choose people to fill the first rows of seats...

nveenio4005d ago

I actually messaged a friend during the live stream and said, "Looks like they hired clappers..." You can tell the difference between excitement and acting. If it was legitimate happiness, it still would have sounded different. Not so forced.

Man2bFree4005d ago

This is the least amount of dislikes i ever seen in comments lol

+ Show (16) more repliesLast reply 4005d ago
piroh4006d ago (Edited 4006d ago )

LMAO
shame

gano4006d ago

sorry m$ doesn't have that.

BrunoM4006d ago

Lol it's so sad lol and funny at the same time ..

Well it does explain why I was watching it and was getting depressed about it no live demo at all of any game .. And some how all those people clamping for tv crap and things that no one who owns a tv would clap for lol

Well playing cheering and clamping off speakers will do it haha so sad solo solo sad lol

InfamousBlackGuy4006d ago

They don't need to clap; the kinect does it for you...

Seriously though, it's a sad thing when you need to stage your own accreditation so that the live viewers don't think your product is completely worthless. I was wondering why some of the presenters gave that awkward gesture almost as though they expected a bloody encore.

JeromeNtheHouse4005d ago

Totally! I knew something was odd. Lot of these presentations are always so lame anyway. Even if they're showing something cool, jus the way the go about it is so dumb.

The clapping and cheering was so blatanly fake tho. You can totally tell they were paid actors.

theoneb4005d ago

This is shameful and as a gamer who has made this a part of my life since Atari 2600 the whole wii success story was a puzzling thing. I always thought that something wasn't adding up.

So a google search reveals that yes the wii sold alot of hardware but not many games other than first party, mario is magic. Why I wondered? Well my theory is that casuals dont buy games nearly as often as a hardcore gamer like myself. Hell I have over 50 games on my hard drive alone. A person only needs to look at the wii u to see that casuals just dont care about games that much.

The only reason I think the wii was successful is because it was cheap and pop culture did the advertising. So what does this have to do with MS? I highly doubt that gold will be struck twice in the casual market especially if the price is>200. I believe they have dug thier own grave. I already have a cable box and android phone for casual crap. I want my gaming machine to do what those divices cant!!!

MarkusMcNugen4005d ago

@theoneb

"I already have a cable box and android phone for casual crap. I want my gaming machine to do what those divices cant!!!"

Your cable box and android phone can run Call of Duty, WatchDogs, Tomb Raider, Crysis 3, etc...

I really need to get one of those magical devices that can play games for other platforms.

theoneb4005d ago

@ Markus

well technically yes a phone could run a version of call of duty or any other game it would just look like ass. I love to have the best looking games period no matter which platform and right now next gen looks to be a wider gap power wise than we had this gen.

To me a console focuses on casual gaming to make up for short commings in the power department. You dont need alot of power for kenect games lol

+ Show (4) more repliesLast reply 4005d ago
GiggMan4006d ago

I just posted the same thing in another article. I figured MS planted people in the audience to try to stir ovations lol. If you listened closely all the cheers sounded like they came from the same group of people.

Gardenia4006d ago

And they were cheering for things that was not impressive at all. Make sense now

Raccoon4006d ago

These people have now gone to a whole new low.... The only thing in my room that has to do with Microsoft in my room is my laptop and even that change soon thanks to these deceitful bastards and their damn subscription fees to access more fees...

joe904006d ago

Seems like Neogaf just nit picking on Xbox. why the hell are we getting news of who clapped and who had a tablet in there hand on N4G.

Xbox1 already getting major hatred on N4G for some reason.

Just let it be, if you own a PS3 or PC even a Wii U, why bother about what MS doing. as long as you get your games and enjoy your system then you are safe of what microsoft are selling.

One thing i am glad about is MS biting the bit and going Blu-ray, sony got the right product with bluray.

stuna14006d ago

We sure know what you're getting on launch day!

Studio-YaMi4006d ago (Edited 4006d ago )

Some are hating because they are fanboys,others have all the right to be pissed at what was revealed,this doesn't even come CLOSE to what Sony showed and talked about on their PS4 reveal !

3 games(1 is a racer)& 4 sport games
total of 2 exclusives and the rest is multiplatform.

Underwhelming architecture which they try to lie and call "rocket science" & then all that kinect 2 & interacting with your TV crap !

If you're not pissed,then that's fine,but don't expect lots of "gamers" not to be !

gamertk4214006d ago

It was a shorter version of what Sony did. Swap the long game play vids for the actual hardware. E3 is where things will get interesting. Of course you Sony fanboys will say you loved the PS4 show and hated, the Xbox1 reveal, just like us Xbox fans say the opposite. That won't change.

joe904006d ago (Edited 4006d ago )

Stuna1 what am i getting launch day?

I play PC but i am swayed more towards PS4 if i DO buy a console next gen.

I just wanna switch on my gaming device sit back,relax and play, can not be bothered with this shouting at the computer for it to change channel.

Good games, K/B or Controler and that will do me.

EDIT: i see i got a bag load of disagrees for my last comment, what is wrong with people these days. i just said don't like it, don't buy it....simplez.

stuna14006d ago

It was just a joke, I'm sorry if I offended you.

Hayabusa 1174005d ago

Oh yes, I'm a Microsoft Fanboy, that's why I'm screwing and getting on the hate wagon, I have every right to, they have disappointed me, bitterly...

Sure, I'm going to get a PS4, I didn't need MS to flop to convince me to do so, Sony just needed to make the right moves which they did, but I was hoping there'd be room for two consoles in my life next gen...no point now.

I'll give them 'till E3, but if they don't show any convincing game, then it's bye bye Microsoft for me, they've been getting away with this shit for far too long. People hated on Sony when they started shoving bull-crap into peoples faces, why should Microsoft not get the same treatment?

It's about games, not f*cking brand loyalty.

FITgamer4005d ago (Edited 4005d ago )

@Joe90 "if you own a PS3 or PC even a Wii U, why bother about what MS doing." First that sentence should end with a ?, second M$ is Sony's biggest competition so people should care what they are doing good or bad.

pop-voxuli4005d ago

Its not just N4G, I havent seen anything but hatred from any website.

+ Show (5) more repliesLast reply 4005d ago
GenericNameHere4006d ago

Is that a "thing" now? Ehh what the heck. I'll join you. The Sony conference also disappointed me, but it didn't prepare for how horrible today's MS X1 event was. Wait for E3 you say, but that's what fans have been saying for the last 3 years. I'll stop joining you if Microsoft doesn't deliver again. But until then...

4>1

ThatCanadianGuy5144006d ago

You gotta admit, man.The 4>1 is pretty catchy.

Flipgeneral4006d ago

Yeah, the over done applause annoyed me too . But you guys need to keep in mind that this was at the Microsoft campus

The entire presentation was ass though.

PS4 for me

Cueil4005d ago

listening skill level 1

They told everyone last week that this wasn't about games and was to introduce the console. They even said it at the start of the event... they said it TWICE... once asserting what this was about and shortly after telling you that E3 was going to be focus completely on games and so they were not going to show this.

I'd agree with some of this crap about not showing games if they didn't tell everyone that they were not going to show games. In fact it was one of the top articles on this site just last week if I'm not mistaken.

S2Killinit4005d ago

@Cueil
your missing the point bro, whats eating me isn't that I think they don't have games. The problem here is that they aren't focused on games. How can they introduce a Gaming machine for the first time and focus on Non-gaming properties? Its supposed to play games! tell me about the games, what are the specs? What type of games will it focus on? kinect? hardcore? MS is just not in it for the games anymore.

SegataSanshiro4006d ago

Segata Sanshiro is disappointed. Time to say bye bye to MS.

TwistedMetal4005d ago

Ms has been feeding you all lies from the begining and even with the x360 to control you and cheat you all. its time for the return of the playstation. let the dark knight rise baby. ms can take our lives, but they will never take our freeeeeeedddddooooommmmmmmm!!! !

playstation 4!!!!!! iiittttsss Tiiiimmmmeeeee!!!!

RankFTW4005d ago

You're mental but I agree.

JoGam4005d ago

Can't believe this day will come....... I actually agree with you NeverEnding.

bub164005d ago

i did see a real article about this yesterday, apparently it was the Xbox employees sitting at the very back cheering

jjf4005d ago

a bit off topic but I was wondering weather the Kinect demo was faked, it seems all the good responsive kinect demos on 360 were so should we all swallow this demo as indicative of the final hardware?

drizzom4005d ago

I'll be looking forward to Adams next 'Sessler's Something' to hear about this...

SonyPS3604005d ago

I agree with you but please stop with the stupid hashtag posts.

NarooN4005d ago

Wow, this is definitely the worst console reveal ever. They even had to fake the appreciation in the audience. This is beyond shameful.

nosferatuzodd4005d ago

well I've bin saying it for years how unscrupulous ms is but no one believe me now its out in the open
just like how they pay some guy over a 100million to create the scroogle ad and pay people to talk bad about samsung galaxy s 3 on facebook and it back fired on them good will always triumph over greed and MS is has Greedy has they come

+ Show (15) more repliesLast reply 4003d ago
LOL_WUT4006d ago

I guess the audience wasn't too enthusiastic about the revealing ;)

raWfodog4006d ago

I thought it was coming from an applause track.

GiggMan4006d ago

I also thought it was funny how the presenters "hammed" it up during the applauses. As if it were warranted. lol

Cam9774005d ago (Edited 4005d ago )

That's effing hilarious, that's a huge fail

+ Show (1) more replyLast reply 4005d ago
bicfitness4006d ago (Edited 4006d ago )

Honestly, what game journos would get excited for like 45 minutes of Kinect integration and a bunch of cable-box stuff? Between this, crappier specs, the "used game fee" and their recent "we purposely didn't target high end graphics" admission of defeat (surprised no one made a story of it yet, here you go: http://www.neogaf.com/forum... MS better hope they can throw enough advertising dollars at the problem to make it go away.

This is a Wii U level disaster in the making. Moreso, because it was MS' game to lose.

torchic4006d ago

from a commentor in the link you provided:

"Japan is just so smart.
The whole Wii strategy was just there to lure Microsoft
into a wrong strategy so Sony can reclaim the throne."

LOL

M-M4006d ago

LOL it's funny how much sense that makes.

raWfodog4006d ago

Nintendo was the sacrificial goat needed for Japan to regain its honor :)

stuna14006d ago

Bubbles++++ if I could give you ten I would!

The crows are home to roost, there's no other way to put it! Especially if you have a formula that has worked for you an entire generation, why change something that isn't broken or in Miicrosoft case something that you didn't know was broken!?

GenericNameHere4006d ago

To counter those stupid Xbots who say N4G is a Sony fanboy's heaven...

You guys are stupid. The media is biased, filled with Xbox fanboys. Look at most reviews. They almost always review the Xbox 360 version of games. Look at Machinima. Xbox fanboy heaven. Those YouTube "celebrities"? They play on Xbox 360 because they are biased and will get them more views. Blah blah blah blah Xbox bias blah blah blah media blah!

BlaqMagiq244006d ago

Don't bother. Trying to talk sense to Xbox fanboys is like talking to a wall. They're ignoring the truth and are willing to shell out money to a company that alienates their fans even more now with the Xbox One.

JamieL4005d ago

@ BlaqMagiq24
You-"Trying to talk sense to Xbox fanboys is like talking to a wall."
Corrected-"Trying to talk sense to ANY fanboy is like talking to a wall."
Don't for 1 second act like the PS3 super zealots are any better. Just because they share your opinion doesn't make them "better".

BlackTar1874005d ago

Jamie 100% agree. All Fanboys are ridiculous its kinda what the term stands for.

SonyPS3604005d ago (Edited 4005d ago )

Your argument basically boils down to

"no u"

All fanboys are retarded, for both Sony and Xbox.

+ Show (1) more replyLast reply 4005d ago
hesido4006d ago

Neogaf is currently doing maintenance! I guess they are running on a windows server? Is MS trying to supress the initial let-down? #conspiracy #kidding #wtfamIdoinghashtagging

stage884005d ago

Don't worry Microsoft will most definitely get lower than that next gen.

Godmars2904006d ago

When hasn't MS had some element of their presentations staged?

Conan-O-Brady4006d ago (Edited 4006d ago )

It's hard to tell whether you like that sort of thing or are just pointing out the obvious. The average Spike viewers not gonna know that it was all staged, hell the majority of them are completely oblivious to MS's smoke and mirrors practice.

Show all comments (199)
180°

Xbox, do you even have a plan anymore?

TSA asks what is the future for Xbox.

Read Full Story >>
thesixthaxis.com
Chocoburger9h ago

They clearly never did, hence why they spent so many BILLIONS on other publishers as a last resort.

anast8h ago

They have a plan. It's to move everything toward streaming and mobile. This is just the next step.

Cacabunga8h ago(Edited 8h ago)

With half of the money they spent, they could have been on the very top and the gaming industry would be way bigger than it is.. encourage developers, indies, make them grow trust them and they will deliver.

Tody_za7h ago(Edited 7h ago)

What are you talking about Cacabunga? The Xbox faithful insisted that Microsoft has infinite money, and after Activision they should buy Square Enix and Capcom before Sony does. There was no chance ever that Microsoft would do this. They would use their infinite millions and Bitcoins to invest in 50 new IP and beat everyone.

Tody_za5h ago

Did I really need to add a /s to my comment...

SonyStyled3h ago

The Parent company of Xbox spent billions on publishers, not Xbox

andy858h ago

To ruin great studios it's looking like

Skuletor8h ago

Sure, a plan to be a more hated game company than EA. Ubisoft were recently giving them a run for their money but I think Xbox have really knocked it out the park with their latest stunt.

neutralgamer19928h ago

Absolutely not, their whole plan is at odd with what MS wants

Phil wants GP to become big
MS wants to sell games and make billions

GP can’t be sustained with AAA games which take 3-5 years and 7 figure budgets. Only go put those games on GP day one. Why do you think games are coming out on other platforms?

People want a change and want Phil gone without realizing if someone new comes along they may want to change everything again so we just keep going in circles. Phil has to realize that and give clear message on the direction of Xbox

Show all comments (26)
380°

Brad Hilderbrand explains the reason behind the recent Xbox studio closures

There are two reasons why all those Bethesda studios closed, and neither of them have anything to do with Bethesda (directly)...

Game Pass and Activision.

Read Full Story >>
linkedin.com
Christopher12h ago(Edited 12h ago)

The guy confirming what we've all (well, most of us) been saying since the latest purchase.

crazyCoconuts10h ago

Remember the relatively common counter that went something like "I'm sure you arm-chair CEOs know better how to run a company than the biggest company in the world"?

I mean - there's a lot to running a company for sure, but on this topic it's hard to understand how Phil and team didn't see this coming.

Tody_za9h ago(Edited 9h ago)

Phil and team knew it was coming and planned for it. It's not even a conspiracy, it's simply the business of cutting costs and superfluous studios after a major acquisition. They don't give a damn about Tango Gameworks or other small creative studios that won't recoup their losses. They don't care about investing in this industry. They have no interest in risky and expensive new IP. They are only interested in profiting off ownership of Bethesda IP, Call of Duty and Candy Crush.

I guarantee you that not one single game under their banner will improve or become bigger and better.

Welcome to the Xbox family, what a pathetic joke.

Anyone who continues to support this, enjoy your future, because this is it. Ninja Theory is next, and Perfect Dark after that.

Christopher8h ago

Especially not with the evidence of tons of existing movie streaming subs out there and how they fail to make a profit with over 100m users each quarter.

fr0sty1h ago

Xbox releases more first party studios than first party games.

Lightning777h ago

Apparently they're debating if they wanna put the new Cod on Gamepass or not.

Either grow GP with Cod or don't put it on GP and grow the revenue the traditional way while GP will suffer.

The mess that MS puts themselves in.

badz1491h ago

LOL the cheerleaders for the ABK acquisition were all cheering for CoD to be on GP day 1 and they were adamant that Jim Ryan was scared because of THAT and was fighting for the survival of the PS brand if CoD is taken away or given day 1 on GP. hahaha...now suddenly MS is unsure if they wanna put CoD on GP day 1??

isn't this false marketing? they said ALL (not some) 1st party xbox games will be released on GP day 1 and CoD is now 1st party starting last year! it's right there still on their website.

https://www.xbox.com/en-US/...

lawsuit time??

Outside_ofthe_Box1h ago(Edited 1h ago)

@badz149

People were being blind fans. Things is if you look at things objectively and logically since inception, gamepass from a business perspective was never going to be good idea unless you had hundreds of millions subscribed, which Microsoft was never going to get in a timely manner.

People kept pointing out the cons and people kept having their hands over their ears. I wonder how guys like Orchard and Septic who were rooting for the acquisition to go through like people do when their team makes it to the Superbowl are receiving this news lol

XiNatsuDragnel12h ago

I'm not surprised Microsoft guys are crock nuff said

isarai12h ago(Edited 12h ago)

Honestly i think Bethesda needs to buy themselves out of zenimax/MSs hands and do their own thing, i honestly think that would fix a lot of issues and save them from a potential closure.

Zeref12h ago

There's a reason they sold in the first place. And Bethesda is not closing anytime soon lol. As much as I hate the studio closures. They were all small studios 2 of them were mobile studios.

I think these are growing pains and Xbox will get back on track. But they're not getting any more passes.

jwillj2k410h ago(Edited 10h ago)

I’d like to see your reaction to being growing pained out of your job after the launch of a successful product.

Mr_cheese8h ago

Excuses, Excuses, excuses.

If growing pains have been happening for the best part of a decade, they're not growth.

XiNatsuDragnel8h ago

Zeref nii San
I'm sorry but xbox has been rightfully bashed due to constant incompetence

romulus238h ago

Yet you literally just gave them a pass, being "small studios" or "mobile studios" is irrelevant. There's no excsue for closing Tango, none. They praise the game, they PR talk about it's the kind of game the company needs and yet they shutter the developer, that's foul on every level.

Chevalier1h ago(Edited 1h ago)

Ah Zeref head in the sand like a idiot. Gamepass is a absolute failure like we all told you. Nothing at this point will turn this around. It's not growing pains, the growth is done. Even streaming with 100 million subscribers can't turn a profit and you think Xbox with Gamepass will turn it around? Lol.

It's not a coincidence that Xbox stopped announcing Xbox Gamepass numbers just like they stopped announcing Xbox One hardware numbers and no Series S/X numbers which are behind the Xbox One even.

Remember when we said Xbox customers don't buy games?! Lol. Well this confirmed literally everything we told Xbox fans that said Gamepass was very profitable? Sorry revenues and lack of profit suggest otherwise

Can't wait to see your reaction when their 2nd round of closures happens. Perfect Dark studio and Ninja Theory will next.

+ Show (2) more repliesLast reply 1h ago
Tacoboto8h ago

Bethesda greenlit Redfall, launched Fallout 76 in the condition it was in (and the fiasco with the bonus bag), and spent all that time on Starfield finishing it as it was with that same engine. Wolfenstein Youngblood exists because of them too, not Microsoft.

Are you *sure* leaving them alone would actually result in a better outcome, not just a different one?

isarai7h ago(Edited 7h ago)

A lot of this excessive monetization, and GAAS crap started when Zenimax decided to start looking for a buyer. Not a coincidence that there was a sudden shift in prioritizing profits above quality or even coherence at the same time. They wanted big numbers to attract buyers, now that they've been bought, MS wants exactly what they were baited with.

However even under Zenimax they made enough to self publish sometimes, so i would imagine it's not too far fetched that they could pay their way into independence if they REALLY wanted to.

Also even people at Bethesda and Arkane were hoping MS would cancel the game as again, they were forced to make something they didn't want to make.

Einhander197212h ago

Ah, we can see how the Microsoft media machine works.

Every article I read now is some kind of attempt to shift the blame off Microsoft and paint them as the victims or convince people that Microsoft mistakes were just some kind unforeseeable unfortunate twist of fate.

The shills are out in full force today.

Christopher12h ago

This is not at all what this article is saying. It's saying that honest and useful studios are getting closed because of big money deals elsewhere and the faults with game pass as a model.

Einhander197211h ago

I understand what the article is about.

It's a deflection, it's a putting the cart before the horse article.

Let me tell you how this problem wouldn't have existed in the first place.

Microsoft not creating a service funded by subsidization and having the foresight to see that it would disrupt consumer spending habit to begin with. Then not buying Bethesda and undertaking costs for a service that was already failing to pay for itself because their own expectations of Game Pass having "billions" of subscribers was unobtainable from the very start.

And if you don't think that was the case go back to the article on the day Game Pass launched and read the comments from people from day one who foresaw that this would be an unsustainable model and would cause people to stop spending in the same way.

Christopher11h ago

***Microsoft not creating a service funded by subsidization and having the foresight to see that it would disrupt consumer spending habit to begin with.***

This article literally supports this opinion. He's not praising Game Pass or the ABK purchase.

Einhander197211h ago(Edited 11h ago)

This is an explanation of why it failed, there is zero blame put onto Microsoft itself.

Yes, it talks about what went wrong, but it doesn't say Microsoft shouldn't have done it. It doesn't say Phil should have foreseen this outcome and stopped before it got to this point.

"convince people that Microsoft mistakes were just some kind unforeseeable unfortunate twist of fate"

Christopher11h ago(Edited 11h ago)

***but you're seeing the impact; all those smaller studios making really interesting games are going to fall away, simply because as good as games like Hi-Fi Rush are, they're never going to make enough money to make up that $70B hole that Xbox now has to dig itself out of.***

If you see that as support or you explicitly just want people to end their argument with "and, in conclusion, Microsoft bad" then that's on you. This article does not support Microsoft's choices and highlights the faults. Nothing it says is good about these choices, even saying that putting CoD on Game Pass would be money losing for them because they've set themselves up for failure (and not putting it on there will drop subscriber numbers like crazy, meaning their Game Pass plans were shit to begin with).

No matter how you look at it, they're saying Microsoft made decisions that hurt the bottom line, force closures, and leave Game Pass in a situation where they lose no matter what they do. It's all negative.

Einhander197211h ago

Christopher, if Microsoft hadn't made Game Pass and bought a bunch of publishers would this article even need to exist?

Christopher10h ago

***Christopher, if Microsoft hadn't made Game Pass and bought a bunch of publishers would this article even need to exist? ***

How is this an argument to anything being discussed? This is just as valuable of an argument as "if fish had stayed in deeper waters, they wouldn't have evolved to tetrapods, adapted to shallow water and then to land, and we wouldn't even exist and have to worry about game pass at all."

You're bringing nothing to this argument and then complaining that other people are highlighting the issues with Game Pass and spending tens of billions on studios because what we should be discussing is what it would be like if Microsoft hadn't done any of that.

Well, they did do it. Now pull up your big boy pants and join in on the discussion of what that has meant for the industry since then and, especially right now, how that is affecting the industry and game studios under Microsoft. None of us are able to go back in time and change what was done.

Einhander197210h ago(Edited 9h ago)

Christopher, this isn't me not understanding what the article is about, it's you not understanding what I am saying.

If you want me to make excuses for Microsoft's bad decisions you're not going to get that or just agree with people who are doing that, it's not going to happen, nor are you going to convert me into thinking xbox "needs to exist".

Ya know what, maybe "Microsoft bad".... maybe their decisions ARE having a negative effect on the industry, and instead of deflecting from their actual actions and making excuses for them we stand up and say "no" "Microsoft is hurting the industry"

And maybe, just maybe, it was so obvious that this was going to be the outcome that even nobodies in comment sections on websites were able to easily predict this outcome, yet Microsoft did it anyway then kept doing and even when it became undeniable that it was having a negative impact on their business and and the industry itself, then they knowingly made even bigger purchases and caused more problems.

And the one thing you're right about is that I can't go back in time, but I CAN speak up and try to keep it from happening again...

Maybe if the people who were speaking up 7 years ago were listened too we wouldn't be having this discussion and Tango and Arkane would still be in business along with all the other people who have lost their jobs due to Microsoft's actions.

Do you like analogies?

What you're saying is like an alcoholic crashing their car then trying to explain it by saying it was caused by everything except the fact that they were dunk because they are an alcoholic and don't want to stop drinking.

Chevalier1h ago

Why the excuses here? Microsoft did one thing no other company can do which is subsidize Xbox with these insane purchases in hopes of suffocating the industry out in hopes to be the last one standing so they can charge whatever they want.

How are you excusing this crap even and putting your head in the sand here? It's pretty clear who is at fault here for the situation they built and put themselves in. It's them trying to push everyone around with cash that no one else can compare.

They knowingly did all that and now are trying to pretend the market is to blame? Lol. That is absolutely rich irony. That you can't see the forest for the trees here too.

TiredGamer9h ago

The article is essentially focusing the blame on MS. GamePass was a hail mary play to change the gaming paradigm and carve out a special niche for themselves, emulating the Netflix model, that might have led to MS becoming the leader in the long-term. Unfortunately, the subscriber growth isn't really there, and the model isn't really built to weather that lack of revenue. MS is now in a restructure mindset to figure out how they balance out their model in a way that can still make them money.

've always believed that GamePass was a high risk shot that had a very low chance of long-term success. But the problem with it, whether it succeeded or not, is that it accelerated the proverbial "race to zero" consumer expectation that ran its course in the mobile gaming industry in the late 2000s. When consumers start thinking that games should be "cheap" (as in through a $10/month all-you-can-eat subscription model), it turns the narrative against games being priced at realistic levels. So with the GamePass failure, they've not only sabotaged their market share, but they've impacted the entire industry and devalued the cost of game development to the average consumer. So now it's harder to develop mega-big budget games and to earn the revenue needed to pay for them.

XiNatsuDragnel8h ago

Again terrible excuses in the 1st place

Christopher8h ago

***If you want me to make excuses for Microsoft's bad decisions you're not going to get that or just agree with people who are doing that, it's not going to happen, nor are you going to convert me into thinking xbox "needs to exist". ***

No one is asking you to make excuses for Microsoft's bad decisions nor is anyone asking you to convert to anything.

***Ya know what, maybe "Microsoft bad".... maybe their decisions ARE having a negative effect on the industry, and instead of deflecting from their actual actions and making excuses for them we stand up and say "no" "Microsoft is hurting the industry" ***

Literally no one here is doing this. They're literally discussing how Microsoft's decisions have hurt the industry. Except you. You're rambling about why people aren't complaining about Microsoft when people are in fact complaining about Microsoft.

*** And the one thing you're right about is that I can't go back in time, but I CAN speak up and try to keep it from happening again... ***

Then perhaps actually add something to the conversation other than calling people shills when people are complaining about the decisions and repercussions of Microsoft's actions.

Tacoboto8h ago

Christopher, you're fighting a block wall here - Ein will continue twisting and contorting any remark to fit his self-created narrative.

Einhander19728h ago(Edited 8h ago)

"Then perhaps actually add something to the conversation other than calling people shills when people are complaining about the decisions and repercussions of Microsoft's actions."

Cristopher, in no way is the author of this article complaining, they are explaining what happened it's literally the title. They never once say that Microsoft shouldn't have bought Zenimax or Activision or that Game Pass was a bad idea to begin with. They think the problem with Game Pass is that it didn't grow fast enough, not that it was a bad idea from the get go.

BTW this is his job title.

"Public Relations and Communications Leader"

What do you think a Public Relations and Communications Leader does to make money?

Edit: I have read a dozen of these articles that just started coming out in the last 24 hours that are trying to shift the conversation away from blaming Microsoft, the shift here and in several other articles is trying to say it just didn't gain subscribers fast enough, not that it was a bad idea to begin with that was doomed to fail or placing the blame on anyone.

It was all just an unforeseeable outcome, no one should be held responsible it was just a billion dollar oopsie that's costing thousands of people their jobs and has caused a downturn in the entire industries sustainability.

Oopsie!

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MrDead10h ago

It's greed. MS has the IP's it wants now it's dumping the studios that it's raided, MS will still make money from Tango's games unlike the people that made them. If anyone follows MS outside of gaming you'll see this is what they do, buy companies take what they want consolidate some of the workforce and shut them down. I don't know why people are acting so surprised when this is Microsoft being Microsoft.

MS is a three trillion dollar company, if it enters a market it has no need to compete, they take what they want and with the financial influence it can bypass laws that are meant to protect the consumer and the workforce. Just look at how they are cornering the AI market right now with buyups and investments.

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350°

Microsoft Is Finally Ending Its Focus On Big Budget Gaming Nonsense

Back when the Xbox 360 launched, Microsoft pushed the big budget game as a differentiator. Following all the recent layoffs, it’s clear this strategy has run its course.

Einhander197213h ago(Edited 13h ago)

The Microsoft shill take on the Microsoft causing the death of big budget gaming...

The whole driving force for growth in gaming both technologically, creatively and financially was all nonsense, and it was definitely not because Microsoft ran the industry into the ground with obviously bad decisions and creating an unprofitable business model that massively disrupted consumer spending habits. /s

RpgSama12h ago

First, F**** Forbes and their shill take, I hope the money cleared by now.

Second, Which big budget games I might ask? Microsoft has been in a rut for like a decade now, with no big publisher and developers puechases they would have not released anything in the last 5 years but the new Halo and Forza.

Eonjay9h ago

Fortunately for us, since we know this message is basically coming from Microsoft, we can read into their motives. Why are they trying to turn people against big budget games and who would it help.... hmmm.

neutralgamer19928h ago

GP is like any content service it needs new content. AAA games take 100 plus million (low end estimates since most AAA games take double that) and it 4-5 years to develop. That’s why there were 2 god of war games instead of 3 because Cory felt like it would take too long

I am not defending MS. That’s just the reality when you put all your eggs in one basket (gamepass) and now they need content. Sadly that’s what we all said would happen and is happening. GP will be a service for AA games with 1-2 AAA games on yearly basis. And I am all for AA games because to me that’s where developers can take chances on smaller budgets but MS has mismanaged this whole situation from the beginning. Their messaging needs to be clear and it’s not

They own so many studios and IP’s they just need to get everyone on schedule so that there are games releasing every few months on GP. But I don’t even think Phil knows what he wants. It seems his goals change constantly

Game pass is not a sustainable and take two ceo was right when he said that it doesn’t make any business sense to release huge AAA games day one on GP. Just like call of duty shouldn’t be on GP because why give up on 15-20 million sales

Einhander19726h ago

"And I am all for AA games because to me that’s where developers can take chances on smaller budgets"

How'd that work out for Tango?

Do you think less AAA games will increase game pass revenue or decrease it when it has less value? What if they also have to increase the costs?

S2Killinit8h ago(Edited 8h ago)

Right on.

Hahaha MS has ended “focus” on games? Lol when? 3 generations ago maybe?

Skuletor1m ago

I noticed it near the end of the 360 era.

notachance2h ago

Man I don’t know what the writer is smoking, anyone with a braincell can see what will happen is the exact opposite, they’re gonna double down on big name IPs and turn them into GaaS and milk them to the extreme with multiple studios focusing on specific IPs instead of creating their own games.

It was so clear with the way they keep 343 despite multiple failures and shutting down Tango even after winning awards, MS is a service provider and not a product creator, they will buy the product from others and turn it into a service.

+ Show (1) more replyLast reply 1m ago
Hofstaderman13h ago

Ah Forbes. One of the prominent MS mouthpieces....

Luc2013h ago

Microsoft is finally... ahhh I've never heard this one before!

Petebloodyonion13h ago

LOL, this article is a big pile of dog crap...
Spencer has been constantly telling ppl that NO they would not go the route of having games like TLOU, Uncharted, etc because Playstation exists and prefers to focus on a diverse portfolio.

How many years have we seen Xbox as no game and we don't want small games like ORI, Pentiment, Grounded, etc.?

That's the real tragedy and why lots of gamers are mad at MS right now
because they have been championing smaller titles and yet fired the ppl delivering exactly what they were proning about.

So no the only nonsense is that MS seems now to be going BACK to AAA popular titles..sorry, I meant refocusing effort on core established IP where broken GAAS might be rewarded versus praised and rewarded work.

Einhander197212h ago(Edited 12h ago)

https://media1.tenor.com/m/...

You read an article cheerleading the end of big budget games and all the other articles about problems and this is what you have to say? That's what you think "the real tragedy" is?

I thought that xbox fans might finally "get it", but no, it seems they don't even understand what is happening and what is at stake.

Petebloodyonion9h ago

Please tell me what's happening and what is at stake

Since it's not big companies closing small studios, killing innovation while refocusing assets on big ongoing projects and core IP?

Let's See MS Close Tango Studio mentions that they are too thin on key project
Sony Close London Studio and make massive cuts in Firespite will reallocate resources to core project
EA will focus on Core project
Square will focus on big established IP
.....
.....

crazyCoconuts13h ago

Hurray! No more big gam.... wait... what??

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