The comments by Aaron Greenberg, group product manager for Xbox 360, poured cold water on recent speculation that Microsoft could support Blu-ray after Toshiba Corp (6502.T: Quote, Profile, Research), backer of the rival HD DVD format, gave up when key movie studios and retailers abandoned the technology.
"Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray into the Xbox experience," Greenberg told Reuters in an interview.
Microsoft, which has stopped making an HD-DVD add-on for the Xbox 360, would continue to invest in its Xbox Live online service that already lets users rent hundreds of movies, including ones in high-definition.
"We're the only console offering digital distribution of entertainment content," Greenberg said.
The software giant also expected that supply problems for the Xbox 360 meant the machine was outsold in the U.S. market by Sony's PlayStation 3 console in February for the second month in a row.
"We definitely expect we will trail in February as a result of our supply constraints," Greenberg said, adding: "By April, we will be in a very healthy inventory situation."
That would be in time for the April 29 launch of Take-Two Interactive Software Inc's (TTWO.O: Quote, Profile, Research) "Grand Theft Auto 4" game, which is widely expected to be one of the best-selling titles of 2008 and could drive purchases of the Xbox 360 and PS3
Greenberg spoke a day ahead of the planned release of U.S. video game sales data for February by market research firm NPD, whose monthly reports are pored over by game companies eager for bragging rights.
The PS3 struggled last year due to its high price and lack of must-have games, but sales have picked up in recent months thanks to price cuts in late 2008 and a slate of anticipated upcoming games.
"We still think we have a great value, that we have significantly better value than Sony. Every month we've actually been in stock we've outsold them by a 2 to 1 margin," Greenberg said.
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ahh who cares im gettin a ps3 soon so im gettin movies for that and also exclusive games :)
so..??
Well wasn't it painfully obvious?
hmmm....
i could be over <-------- there but screw it
ofcourse they wont add a blueray player. They are going after the Wii with the arcade and will be cutting prices across the board very soon
you might want think its because GTA is coming
but its not
They need to cut cost fast or they will end up selling less in 08 then they did in 07. You see the numbers in the EU. We all see the PS3 is outselling it everywhere now.
We already know the PS3 outsold the 360 in its first year on market and without a full list of great games. I would argue that point but it doesnt matter now does it. If it was all about games the 360 should have sold more then it did in its 2nd year. So you xbox fools can gloat about all the great games you have in your library. It doesnt matter!
I love the ppl saying Gears of War2 will set the benchmark in terms of graphics. The only benchmark it had and STILL has on a 360, after 1 full year, is best looking game. I hope my best looking game by next year isnt Uncharted let me tell you
Thats right Gears wont blow you away like it did when we where still playing PS2 games. Maybe im wrong!?!?! im betting we wont be saying Gears of War best game ever again. It did its thing and others have used what they did and made it common. Hey shoot from cover, cool! I can only do that in 10 other games now
take it how you want
The 360 cant afford to make a blueray add-on. It would be its death nail and they would have driven the nail themselfs