Chris Buffa (Modojo): BitMonster Games' free-to-play iPhone and iPad title, (THRED), comes with an in-app purchase that costs $209.99. Under normal circumstances, such a price is exorbitant, but as you'll soon learn, (THRED) isn't exactly a normal game. This endless runner was created in collaboration with Coca-Cola and (Red) to raise awareness of expecting mothers living with HIV, the virus that causes AIDS.
Chris Buffa (Modojo): While perusing the iOS App Store this week searching for games to download, be sure to give (THRED) some attention. Created by Lili developer BitMonster Games, in collaboration with Coca-Cola and (RED), this free-to-play endless runner was designed to raise awareness about HIV transmission from mother to newborn, and the fight to achieve an HIV-free generation. All proceeds from in-app purchases go towards providing expecting mothers with the necessary medication to give their children a 98-percent chance of being born virus free. It's an outstanding cause, and to learn more, we briefly spoke with BitMonster President Lee Perry.
