If you're a gamer living in South Africa, chances are that your visual periphery was dominated this past weekend by Microsoft's Xbox 360 launch and its accompanying marketing campaign. Nearly a year after the system's first-worldwide launch, the Xbox 360 became officially available to eager shoppers at the stroke of midnight on Friday, 29 September. Playable in-store kiosks, radio advertisements, campus tournaments and vaguely sinister cardboard stands announced not only the arrival of "the next generation of gaming," but the expansion of choice.
Looks like it was well anticipated and I thinks it great that gamers around the world can finally get thier hands on some Next - Gen goodness. This is the Midnight release. Check it out.
Companies, particularly public companies like Microsoft, need to grow.
i mean its pretty simple, they spent close to 30 billion in acquiring activision, they thought they'd make it bk no problem, and that didnt happen.
its just shit that because of MS's miscalculation alot of people lost their jobs.
They are going to use AI for a large portion of the game development process. Upper management need bonuses and the shareholders need more money. So, people will lose their jobs.
They shouldn't have bought any studios. Some is okay...but they went on a shopping spree...stupid
The better question is why did Microsoft buy publishers for a service they were subsidizing they knew couldn't support.
And why are so many websites trying to make people feel sorry for Microsoft instead of truly criticizing the fact they are closing studios and killing jobs that would have been fine if Microsoft themselves hadn't gotten involved.
Quit feeling sorry for Microsoft and start feeling sorry for the industry and the all the gamers who are actually losing out.
THIS IS MICROSOFTS FAULT.
The first thing that happens after any major acquisition or merger is a consolidation of the whole new portfolio, which includes cutting any excess, bloat or portfolios that don't fit the larger MO of the big boy. So far, it's been par for the course with Microsoft and that's why gamers have been so against this acquisition. Tango Gameworks is the beginning. You think Microsoft wants to pay to keep small timers like Ninja Theory in business?
There is absolutely zero evidence to suggest that Microsoft will improve any of these studios, but plenty to suggest that they will get rid of what they don't need and hold onto the IP. The real agenda of the acquisition was always to acquire The Elder Scrolls, Diablo, Fallout, Call of Duty, Candy Crush etc. that will create millions in passive revenue stream for Microsoft regardless of where the games release. Microsoft simply wants their cut.
Because of Games Pass Microsoft has no interest in investing in new IP which is risky and requires creative talent they can neither nurture nor manage. Game Pass has also not grown in the way Microsoft expected it to, even post acquisitions. Therefore the logical thing to do, without serious money makers to release, is to cut as much cost as possible.
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I like seeing how microsoft is expanding to so many areas of the world... and here's why: xbox live is global, so it will expand the user base and give me more people to shoot up online!!
I thought this was cool. It shows that as the 360 expands worlwide so does the gaming community. It's also cool that gamers in South Africa are obviously excited about the 360 and Next Gen gaming. This is a GREAT crowd for the midnight release at 1 store. Imagine the other stores and crowds.
Damn imagine, SA, India, former East-Europe countries, it will give sales such a boost. Even by mid november around 10 million units will be sold I bet!