From now on, all Microsoft entertainment and gaming experiences will carry the Xbox branding even on Windows, says senior director Leonardo Metelli, who has also been talking about how entertainment rather than gaming is now the major growth area on Xbox Live, and how Kinect will drive whole new types of advertising on their home console – including the slightly creepy “Two-Way TV”.
Microsoft's Activision subsidiary announced today that it is opening a new game development studio to take advantage of the huge talent pool growing in Poland. It'll be the second Activision studio based in the region, joining Infinity Ward Krakow, although this studio is, in fact, not working on Call of Duty.
Microsoft is pushing for no "red line" for what games could come to PlayStation, and it all revolves around Satya Nadella and CFO Amy Hood's plans to increase every department's margins.
"The plan to move Xbox games to other platforms is codenamed "Latitude" internally, and I know there's debate and unease at Microsoft about whether or not this is a good idea. More upcoming Microsoft-owned games slated for PlayStation are already being developed. At least for now, they're potentially obvious games you'd most likely expect. And yes, while it's true Microsoft is a prolific publisher on PlayStation already, it has typically revolved around specific franchises like Minecraft. From what I've heard, Microsoft is pushing for no "red line" for what games could come to PlayStation, and it all revolves around Satya Nadella and CFO Amy Hood's mandate to increase every department's margins. "
Yeah, they are going to kill Xbox hardware.
i think it will kill off the xbox brand. windows will be fine.
but there is and would be a chance that xbox might be killed off in the future. if they fail to make the money they put in. imo.
"Microsoft is pushing for no "red line" for what games could come to PlayStation"
Forza and Starfield next?
In the words of Phil Spencer when he was talking about Nintendo last year
“It's just taking a long time for Microsoft to see that their future exists off of their own hardware"
With Arkane Austin no more and Lyon living for who knows how long, the superb Dishonored is in serious danger; Microsoft cannot be trusted.
I love the Dishonored series so much and really want Dishonored 3. Microsoft better not screw this up.
I mean, I think the fans will probably kill Arkane Lyon by cooking up reasons to hate whatever they do next without playing it. I've never seen a game so artificially disliked as Deathloop.
Lol, why don't we just say, we are worried about all studios owned by MS now. They will keep closing studios until they have none left ...🙄
I think it's becoming clear based on matt bootys comments there's no future for any IP that can't sell above 10 million within the launch window. But is also a small game that gives them prestige
/S it's beyond a joke right now
Look no offense MS but when I got my self a PS3 I enjoyed my purchase at the time because it was a games and an entertainment machine, it's what the PS3 was advertised as especialy when they were showing off how you can play Blu rays as it acts like a blu ray player aswell. Overtime that has stuck and Sony established that as much as they could because that was their plan from the start, now they are focusing on games and the core gamer...whats the point of trying to do the same so late into this gen, you should be setting up first party studios and start making exclusive games for your system with new IPs so you can continue with them into next gen without having to rely on Halo, Gears, Fable etc. You also already have estblished studios who don't seem to do anything, take Rare for example who are sitting on Conker, Perfect Dark, Killer Instinct, Banjo, Kameo rights...
Sorry but I didn't buy my 360 so it could be an entertainment system. If I want to browse the web or catch up on a missed tv show I'll use my computer, if I want to watch a blu ray film I'll use my PS3, if I want to watch a TV show I'll use my Sky box and if I want to watch a DVD then I'll use my Xbox/PS3.
Stop trying to turn the gaming industry into something it isn't, if you care that much about these features instead of games and pleasing us gamers with gaming related things instead of things we can already do on other types of systems/media then you should just leave the gaming industry because it's obvious you don't seem to care about it anymore....just the large install base you scared to leave behind.
That's what frightens your users the most Microsoft. You're essentially forgetting about those who brought you all this fame. Gamers receiving their annual fix of Halo/ Gears and Cod, it just won't suffice anymore. The tides will eventually shift, a big chunk of your fanbase will have to move on.
Not gonna lie, that Two-Way TV thing sounds pretty creepy.
Anyways, it seems like Microsoft is trying to market the Xbox as an entertainment system that can also play games. Whatever floats their boat. Obviously the approach is working for them as a whole, just at the expense of gamers.
I bought my Xbox 360 to play games, not to watch movies. It's a gaming machine, not a multimedia machine.
Way to much focus on entertainment not near of enough focus on games there Microsoft. Xbox = Game Machine not entertainment hub. Sony did the same thing at first and it came to bite them in the @ss. Now they focus mainly on games (which as GAME CONSOLE should). Now it is marketed as a Game Machine that just happens to have a really nice entertainment system built in. Do you see the difference?