170°

GTA V: How Rockstar Starves The Press To Feed Success

FORBES: After covering the video game industry for several years, your inbox slowly becomes a bustling destination for daily pitches, interview offers, and assets. Beginning as early as 18 months prior to the date of a game’s release, publisher’s PR houses and marketing departments tend to congest the news wires with screenshots and little morsels of information in the hopes that their title has constant visibility.

This process feeds the press, which in turn feeds a gaming audience ever hungrier for as many details as possible. Then, along comes Rockstar Games.

Starfox8114278d ago

People forget that this is actually how games used to be promoted and reported on. Now however every big games publisher rams press releases and asset drops down both journalist and fans throats, so we have to pay attention to them.

Starving fans is the key to success.

ShabzS4278d ago

thank god they dont twitter a date for the teaser of the trailer that gets released after solving puzzles on their home page.... > > (looks at dark knight rises)

FlashBack4278d ago

Because of a badly placed banana peel.

HD_GAMER19894278d ago

because you touch yourselves at night....lol

Knight_Crawler4278d ago

Have to agree - this way you get less spoilers and when you play the game you get more of a wow and surprised factor.

I remember that Red Dead Redemption got announce out of no where and got release 1 year after announcement and when I played it was the best experience I had in a long time.

I hate it when games are announced 3 years or more before release and I have to wait so long and between the wait you get shown half of the game.

Next gen there should be a rule that you can not announce your game until it is 60% complete.

roadkillers4278d ago

Very few companies do this. Rockstar has been doing this for years starting back before Bully. I remember waiting for what felt like a year to get anything other than a title.

Final Fantasy Versus is doing this too and every time there is an article saying "more news soon," it becomes the most comment and hottest news of the day. Sure they have something to show us, but why should they when they get so much press for not showing anything.

+ Show (1) more replyLast reply 4278d ago
LordHiggens4278d ago

On some level I feel refreshed to not have much info on GTA...I will love it even more when it comes out. I lament the days of my youth when I would go into a gamestore with a sense of wonder not knowing what any game on the shelf has to offer...now I know everything and it kind of takes the magic out of it a little. Oh, to be young again.

AngelicIceDiamond4278d ago (Edited 4278d ago )

Rockstar* is doing "viral marketing' for GTA. Something that only Rockstar* does this gen. And they have the fans right where they want them.

Revolver_X_4277d ago

RDR was a masterpiece, but GTA4 was far from it. People should stop being wowwed by the lack of details. GTA4 was the worse of the series, so details of GTA5 is important to my decision. If GTA5 has the same boring repetitive missions it will sadly be overhyped like GTA4 was.

yeahokchief4277d ago

GTA V will smash all the records.

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160°

GTA 5’s cut “James Bond Trevor” DLC was already part-shot, actor says

The GTA 5 Agent Trevor DLC episode could have been a real treat for fans on PlayStation and Xbox, before it was scrubbed sometime before 2017.

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Killer2020UK20d ago

More interested in money than giving fans what they want. Such a shame

CrimsonWing6920d ago

With the amount of money they generated, I just don’t understand the scrubbing of this. It would’ve been fantastic for fans.

Profchaos20d ago

I really want to know who drove the decision to focus on multiplayer was it Rockstar or take two.

Because when online started taking off many of the studio leads began having falling outs and leading including a founder

Demetrius19d ago

Ikr mfs that greedy it's ridiculous

andy8520d ago

This makes me sad. Trevor was one of my favourite characters in gaming

Demetrius19d ago

One of the reason I believe once gta 6 release, most of us thoroughly play it, enjoy the world they crafted then after that no offline support, no dlc at all

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50°

Grand Theft Auto V PC Optimized: Best Graphics Settings in 2024

Grand Theft Auto V was released on PC on the 14th of April 2015. That means the game will be nine years old in four days, and it’s still among the most-played titles on Steam. With a 24-hour peak of 145K players, it’s as popular as Baldur’s Gate 3, Apex: Legends, and Destiny 2.

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80°

The Best Open World Adventures In Gaming History

The freedom to explore large areas, approach objectives in multiple ways, and stumble across amusing distractions will always be an excellent format for video games, but some do it better than others. To celebrate the formula and parse the best from the best, have a look at the best open-world games of all time so far.

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