310°

How Microsoft Created The Biggest Game Launch Of All Time

How did Microsoft pull it off? They were a boring, monolithic software company helmed by Bill Gates, the world's biggest geek. They made Windows. They made spreadsheet software and word processing programs.

They were a boring part of our lives we were forced to accept as a boring part of our technological infrastructure, only a few pixels away from concrete or plumbing. Then, of all things, Microsoft turned its hat backwards and tried to sit at the cool table. They released the Xbox.

Joey Gladstone5947d ago

You stole the Words right out of my mouth on this one........I mean honestly The Damn Chief Was on my Slurpee Cup from Circle K ......no thx
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......."The JOEY has Spoken"

ukilnme5947d ago

I think it lived up to the hype but what do I know, I am actually a Halo fan.

Mr PS35947d ago (Edited 5947d ago )

Halo 3 certainly lived up to the hype
It lived up to the goodie bag receiving reviewers hype ?
It lived up to the spotty retarded bots hype who lapped this sh1t up
And this game was out only for a few hours and the whole gaming community was laughing at this overrated pile of jurassic crap

Blademask5947d ago

Step 1. Hire an Advertising agency.
Step 2. Give them Millions.

You could market the hell out of pledge cleaner, it would be the same effect.

It had all the musings of a big budget movie. After the dust clears, Nintendogs has sold more without Nintendogs brand Soda.

ukilnme5947d ago

It was millions well spent. MS made their money back many times over. That's what marketing is for. Get the word out and people will notice the product.

Adamalicious5947d ago

Pretty much my sentiments exactly. My list was:

1. Spend a ton of money.

XxCYONIDExX5947d ago

Easily, it's a mulit-billion dollar if not trillion dollar caompany.

rofldings5947d ago

trillion dollar company, seriously? You believe that?

heyheyhey5947d ago

how much money have they made?

i doubt it's a trillion but it can't be too far away

Bnet3435947d ago

Some people need to go back to math class and remember how much a trillion is.

Adamalicious5947d ago

Is it more or less than a bazillion?

RecSpec5947d ago

Mathmetics 101

A trillion is a few kajiggers more than a billion, but nowhere near a jillion dollars.

+ Show (2) more repliesLast reply 5947d ago
ReBurn5947d ago

I would have much more preferred they spend the money to make it the greatest game of all time. Not that it isn't a good game. It just didn't live up to the hype, in my opinion.

wageslave5946d ago

From Metacritic; Xbox 360: Halo 3 (2007) 94

Or, basically, one of the best reviewed games of 2007. "In your opinion" exactly. In MY opinion it was spectacular. I loved it, play it almost every day.

So do millions of others. It deserved the hype. It deserved the sales. It lived up to the hype.

"how did MS create the biggest game launch of all time?" Is the title question. The answer is: They released a TERRIFIC game and used mass-market advertising to get the message outside of the normal fan-base.

And, the game deserves all the credit it recieves. It is one terrific game.

Chippathingy5947d ago

I think Microsoft did a great job on the marketing of Halo 3. They showed just enough to 'wow' the fans of the series and then had a fantastic end product to boot.

Not overhyped, but gave the fans exactly what they wanted and asked for. But they probably did spend a little too much on the marketing. Word of mouth alone would have made the sales they got.

To this day, my friends play the hell out of it. Even though they also bought COD4.

Show all comments (33)
130°

Ranking Every Halo Game From Worst To Best

Not every Halo game has been a banger, but the franchise still has a raft of the greatest games of all time.

Read Full Story >>
culturedvultures.com
HellspawnPR1981125d ago

Infinite is a dumpster fire and as much as I like ODST, in no universe it ranks above Halo 2. This list is trash.

Kaii124d ago

Just exclude Infinite>5>4

ChasterMies124d ago

Best to worst: Halo 3, Halo 2, Halo Reach, Halo CE, Halo 4, Halo ODST, Halo Infinite, Halo 5.

140°

The 7 Best Xbox 360 Games - Console Exclusives Win the Day

The Xbox 360 was a fantastic console in its day with some truly classic titles, but what are the seven best games for the console?

DrDoomer162d ago

I'm pretty used to these lists being bad, but this one is particularly s#ite.

raWfodog162d ago

I think Lost Odyssey and Blue Dragon should have been added to the list.

BrainSyphoned162d ago

I'll go with,
Lost Odyssey, Blue Dragon, Culdcept Saga, Shadow Complex, Ace Combat 6 with the flight stick,A Kingdom for Keflings, A World of Keflings.
Bonus Kinect Games: Happy Action Theater and Sesame Street.
*Skyrim was so bad on PS3 that it almost deserves to be #1*

Husker42c162d ago

I really loved Shadow Complex.

P_Bomb161d ago

Ah yes, Shadow Complex! Good indies back in the day. Summer of Arcade. I enjoyed Trials Evolution as well.

ChasterMies162d ago (Edited 162d ago )

Was this made by a.i.? No human being would put Shadowrun, Fable III, and Splinter Cell: Conviction into a list of the 7 best Xbox 360 games.

Abnor_Mal162d ago (Edited 162d ago )

Would love to play Ace Combat6 on PlayStation, but Xbox decided to buy exclusivity and keep it off a competing platform.

The only mainline game I never played except for one level at a friends place. Game sold less than any other in the series if I remember correctly.

darthv72161d ago

360 had Namco hitters AC6 and RR6... both quality titles. You should at least bust out the 360 for AC6 if you can score the flight stick. Its great.

Hofstaderman162d ago

When the current gen XBOX offering is so lacking people need to refer to games released two generations back....

Profchaos161d ago (Edited 161d ago )

It's a nostalgia peice same reason we get thousands of YouTube videos on sega genisis. Something people have fond memories for but the era is long gone.

It's xboxs golden year imo it was their genisis years the time where they stuck it to the market leaders Sony.

BehindTheRows161d ago

They stuck nothing. Sony screwed themselves giving Xbox an opening. They would have gotten the usual smack down if the PS3 had launched at $399 and was easier to develop for.

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90°

Xbox 360 Turns 18: Three Cheers to Live, Halo, and Red Rings

The Xbox 360 launched in North America 18 years ago, and is now officially old enough to buy you a drink in Europe.

darthv72173d ago

Great platform, and many of its games (not bc) still hold up well to this day. Like the PS3, I keep a 360 hooked up for those games you can't play any other way.

isarai173d ago

The last gasp of greatness from XBox, you are missed, except the RROD that was lame, but amazing exclusives until the Kinect dropped.

TheBrainZ173d ago

So many brilliant games. I still have one stored somewhere.

LG_Fox_Brazil173d ago

I really enjoyed my X360, some great exclusives on it. Used to play the shit out ot Blue Dragon and Lost Odyssey, two masterpieces