In an email sent out to existing iPhone owners who've registered interest in the 3G model, O2 has stated that it'll be restricting sales of the new handset.
"We do expect demand for iPhone 3G to be very high so orders will be processed on a first come, first served basis so that we can be fair to all customers," it says. "Orders will be limited to one iPhone 3G per customer."
In theory, the news means that there'll be less 3G iPhones up for grabs on eBay next Friday, after they go on sale.
