There's no shortage of companies touting ad-funded mobile games as the Next Big Thing, but there are concerns about the quality of many of the games being offered on their portals.
European firm Mobile Advertising Solutions has just entered the market with its 123play portal. Publishers on board include THQ Wireless, Digital Chocolate, Hands-On Mobile and RealArcade.
Today it's launching properly, having added games from Vivendi Games Mobile and Player X. Pocket Gamer speaks with CEO Markus Råmark.
