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Viacom: Rock Band sales "are improving" but slower than predicted

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The Rock Band franchise, rival to Activision's Guitar Hero, isn't the financial power Viacom would like it to be but it's getting there, slowly.

The Beatles: Rock Band had a "great launch" but hopes for more with "marketing dollars" on the way. Franchise could see profit this Q4.
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strategyinformer.com
JamieSI - administrator
Published: 16 days 18 hours ago | News | PlayStation 3 | Xbox 360 | Industry News
 
 

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