Tech Rumor: Microsoft Eyeing EA

shocky16 - 65 days 21 hours ago

They'd have more first party studios then Sony and Nintendo.

However I can't see this happening since EA makes a lot of profit on Sony and Nintendo consoles.

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FAT MAN GO BOOM - 65 days 21 hours ago

This is not good for gamers at all... EA and Activision are the 2 largest 3rd party developers and keep each other pretty honest with competition between each other...

With out the EA check Activision will run kill other 3rd parties...

damn....

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TOO PAWNED - 65 days 21 hours ago

To be honest this would be huge huge, and would help MS a lot in western market.
IF that happens i can see Sony acquiring also some big publisher to level the field, maybe Square or Take 2.

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Pennywise - 65 days 21 hours ago

This will never happen.

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wxer - 65 days 21 hours ago

i really don't think that is going to happened
- first of all
EA is making millions and millions
and cant see why they'll sell them selves if they are already making money
most of the companies that sell them selves are those whom are about to go bankrupt or have been loosing money for a long time

- secondly
EA is making more money right now
why they'll limit them selves to Microsoft's paychecks ?

add to that EA wont be cheap
so Microsoft wont just jump to blow millions on EA

and if you asked me
i think if Microsoft wants to buy a big name
i think it'll be activision
why ?? well one game and that's COD

all and all
if Microsoft is really thinking about buying a big company like EA its going to be a mayhem
I mean Sony and Nintendo well go after other big name companies too leaving nothing called third party except small studious
they'll go for a smaller name

and i don't see Microsoft blowing money on studious
specially after Closing some their own

i mean why the hell you pay so much for something that you had before yet you rejected it ??

i think this is only some stock market rumor

there is TONS of those just to raise a particular stock's prices
r the other way around

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TotalPS3Fanboy - 65 days 21 hours ago

Like Microsoft can afford EA. That's just ridiculous.

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starvinbull - 65 days 21 hours ago

If it happens then it's game over for Sony as far as consoles go.

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meepmoopmeep - 65 days 21 hours ago

so this is the real reason for Peter Moore going there

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ABizzel1 - 65 days 21 hours ago

It would be very very wise, but it ain't gonna happen.

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morganfell - 65 days 21 hours ago

There is also the question if it would be allowed anyway. A deal like this would have to be approved by the FTC and if it looks too much like a monopoly it will get the axe.

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gaffyh - 65 days 21 hours ago

MS can't afford to buy EA (and you are quite stupid if you think they can), but if they did buy EA, they will pretty much instantly win the console war forever. EA has too many IPs, too many great games, and just too many studios.

Also if MS tried to buy EA, I'm pretty sure it would be blocked due to competition laws.

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leila01 - 65 days 21 hours ago

I don't see this happening.

On the other hand, it could be a deathblow to Sony and significant enough hit to Nintendo. So maybe it would be worth it for MS from that perspective? Could be one step closer to one console future.

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Maddens Raiders - 65 days 21 hours ago

what have they got to lose? The answer is quite evident: everything.

Microsoft is as desperate as ever, and will do anything to continue "to try to fool the world". You can't underestimate them though. Hell who knows, they might even rush out an unfinished faulty piece of tech next generation to prove my point.

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gamesR4fun - 65 days 20 hours ago

but EA owns half the games industry def not good for ps3 only owners who like any of ea's games...

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leeger - 65 days 20 hours ago

I don't want this to happen, it isn't good for Sony, but it is also not good for EA, and most importantly its not good for gamers in general.

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Hutch2355 - 65 days 20 hours ago

I wouldn't want them to make this deal, it would cost way too much. Now for the nimrods thinking that Micro can't afford it, ummmm yeah they can, with billions, thats right billions in liquid cash in reserves it would not be that hard. Would it strap them a bit, yes, would the financing be crazy, yes, but trust me they could do it. Now would they do it, probably not. Not much of a chance of it getting by competition laws in the U.S. But please do your research before making a statement like they cant afford it. lol

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raztad - 65 days 20 hours ago

I dont think that could happen even if Ms could afford it. EA is a huge MULTIPLAT publisher/developer. I dont see MS turning into a multiformat publisher/developer, just the contrary, that purchase would be aiming to monopolize EA titles and turning them xbox exclusives. What is gonna happen with the PS3. psp, Wii, DS devel studios? probably they will be axed, and that would be a massive loss of job positions. In the current economic climate I dont see that happening.

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Microsoft Xbox 360 - 65 days 20 hours ago

EA's value simply drops more than half if MS acquires them. More than 75% of their revenue comes from non MS game systems. It simply just doesn't make sense to buy them out.

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sack_boi - 65 days 20 hours ago

I heard nintendo is going to buy microsoft after this.

:P

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Raf1k1 - 65 days 20 hours ago

I seem remember reading something about EA making more money off PS3 sales than X360 sales.

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StanLee - 65 days 20 hours ago

Well, if Disney can acquire Marvel for 4 billion dollars it's not impossible but I don't see it happening. EA is too solvent to even consider it.

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Blaze929 - 65 days 20 hours ago

Just because you buy out a company doesnt mean you have to completely change the way things are operated. Look at Eidos, SquareEnix bought then but they are letting them continue how they normally do, they just have a new "boss".

If Microsoft were to buy EA, it isnt like they would shut down all development for any other platforms beside the PC and Xbox 360. Obviously there would be more exclusives but you will likely still see multi-plat games being pumped out for everyone. Microsoft would just be getting paid for every sale.

Peter Moore went to EA Sports to become the president....their plan all along?

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Hutch2355 - 65 days 20 hours ago

Ea's market cap is 6.4 billion, that is the price of all their shares, Micro would only have to come up with 50.1% of those said shares, they would have to pay a higher ammount from the price it actually trades for so I think 5 billiion would cover it, of course not worht it in my opinion but for those that think its not possible financially, sorry it is.

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Persistantthug - 65 days 20 hours ago

1. We are in a recession...a deep recession. Everyone has to watch their spending, even Microsoft

2. EA is a Multi platform publisher developer. Why would MS buy something expensive only to have to DOWNGRADE it and make it worth LESS?

3. EA is too expensive. Yes, MS COULD do it, would shareholders allow them to deplete massive funds for 1 division...a division that keeps losing money on a deal that's gonna lose them MORE money for quite some time?

4. MS has bigger fish to fry. MS has a new Windows product to push and advertise for in place of their failed Vista. That "fish" is their bread and butter. They certainly can't afford to spend so much money only to have their breaded fish get away.

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HolaTarola - 65 days 20 hours ago

Ok, first of all, this is never going to happen, but to those who say that Microsoft can't afford to buy EA, think again 'cause Microsoft can. Remember not a while ago when Microsoft wanted to buy Yahoo! offering 50 billion dollars? thats right, 50 BILLION, that is US$50,000,000,000 dlls.

Yes, insane indeed. o_O

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IaMs12 - 65 days 20 hours ago

It wouldnt be good at all but if MS was smart they would continue to allow development of the PS3 games and Wii games and take commission off it. But i dont see this happening.

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Ju - 65 days 20 hours ago

A rumor is tossed out, stock market reacts within minutes. Someone gets rich before the rumor gets debunked. That's how you're gonna do it. Better then robbing a bank, at least.

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Dark General - 65 days 20 hours ago

One bit. EA makes a lot of money and the reason they make money is not just because of long running successful IP's but also because they ship all their games across NUMEROUS platforms. I don't think it would advantageous for EA, not to mention how much it would cost MS to acquire them. Just doesn't seem like anything near a probable deal.

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BattleAxe - 65 days 19 hours ago

I doubt it would happen, but look at it this way, if MS bought EA it would put them on an even playing field with Sony as far as first party development goes.

All you have to do is look at Sony's IP list and look at Microsofts......(these IPs are either owned by MS, EA and Sony or they are first party titles)

Sony - (PSN titles not included)

- WarHawk
- Socom
- MAG
- Resistance
- Infamous
- Killzone
- Ratchet and Clank
- Jak and Daxter
- Sly Cooper
- God of War
- MLB The Show
- NBA The Inside
- Gran Turismo
- Motorstorm
- Hot Shots Golf
- Heavenly Sword
- Sing Star
- Buzz Quiz
- Uncharted
- Heavy Rain
- Little Big Planet
- The Agency
- DC Online Universe
- Eye Pet
- Eyedentify
- The Eye of Judgement
- Modnation Racers
- Syphon Filter
- Twisted Metal
- Folklore
- Lair
- The Last Guardian
- Siren
- Untold Legends
- White Knight Chronicles
- Free Realms
- Home
- Wipeout
- Star Trek Online

Microsoft -

- Banjo Kazooi
- Halo
- Gears of War
- Crackdown
- Forza
- Lips
- Alan Wake
- Blue Dragon
- Fable
- Lost Odyssey
- Perfect Dark Zero
- Project Gotham Racing
- Scene it
- Viva Pinata

Electronic Arts -

- Tiger Woods Golf
- Madden NFL
- NBA Live
- NHL
- NCAA Football
- NCAA BasketBall
- Fight Night
- Fifa Soccer
- Rock Band
- Skate
- Burnout
- Nascar
- Need for Speed
- BattleField
- Medal of Honor
- Mirrors Edge
- Army of Two
- The Sabateur
- Dead Space
- Dante's Inferno
- Black
- Mercenaries
- MMA
- Mass Effect
- The Sims
- Dragon Age
- Star Wars: The old Republic
- Warhammer Online
- Dark Age of Camelot

@cgoodno, thanks for the correction :)

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cgoodno - 65 days 19 hours ago

If it does, you know Microsoft would utilize the full amount of synergy possible to redefine PC and 360 gaming and cut Sony off from their big hitters (BioWare, who are one of the few controllers of quality Western RPGs, anyone?).

Here's some other factors to consider:

- Reducing multiplatform releases would cut profits
- Reducing multiplatform releases would cut jobs
- Reducing multiplatform releases would diminish the competitive market
- Microsoft would have one of the largest game companies with which to use to move away from Blu-ray even further through complete digital distribution
- Microsoft would have the ability to release on multiple platforms, but always ensure that their own platform is the better option through in-house exclusives and better performance that is designed into the software and network.
- Microsoft might put in jeopardy current IPs being developed by but not owned by EA (SW anyone?)

Honestly, if this happens, do we finally recognize that Microsoft as a single company has way too much influence and power in the computer world?

.........

@Battleaxe (above): You missed a ton of EA IPs. Don't forget the EA owns BioWare, Mythic Entertainment, Criterion Games, Pandemic Studios, Visceral Games, and all of the various EA branches. It is publisher to so many more.

Also, Activision/Blizzard own the IP to World of Warcraft, Diablo, and Starcraft. But, with BioWare you can add Mass Effect, Dragon Age, and Star Wars: The Old Republic and add Warhammer Online and Dark Age of Camelot from Mythic's side.

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nycredude - 65 days 19 hours ago

1) I don't think MS can afford EA.

2) I don't think EA is that Stupid.

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fermcr11 - 65 days 19 hours ago

@GWAVE "Well, Microsoft has to make a profit in the gaming market SOMEhow.
And as a side note, no one should be celebrating this, not even 360 gamers."

So let me get this strait... it's ok that Sony purchases game software companies (which by now must be about 20 or more companies) but it's not ok if Microsoft does it?

Would you please explain...

Personally... i think it would be a good move for Microsoft if they purchased EA...

If it's good for gamers, that i don't know.

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Shbzshar - 65 days 18 hours ago

realistically speaking forbes currently lists EA's market value as 6.5 billion dollars and MS as 232 billion dollars ...

.
so if bill gates really wanted EA he could probably find 6.5 billion in his couch cushions.. but this is likely not going to happen coz ea's too big and its revenue comes from yearly "multi gen" games its really not worth it...

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cmrbe - 65 days 18 hours ago

The value of EA is where it is because its a multi-platform publisher.

As i said a million times. The right apporach for MS to build their first party is to find new and upcomming talent and then sign a deal with them to make fresh new (real exclusive) IP for them. If succssful they should buy these devs while they are still relative cheap. This is how Sony built their first party.

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Shbzshar - 65 days 18 hours ago

yeah if anything positive to take from this year it should have taught ms the importance of first party studios... coz when third part studios fail to make their dates (ubi with sc) you need first party studios to pick up the share... turn 10 is stepping up and (formerly) ensamble helped early on... but where the hell is rare and lionhead this year (obviosuly they are making their own games)... so clearly they need more studios to help pick up the slack... i get the feeling ms just isnt patient enough for the method you say

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II Necroplasm II - 65 days 17 hours ago

With EA dominating 20% game publishing market share and Microsoft 35% of hardware sales, the two combined would represent an absolute monolith. Or, at the very least, a chance to have a playable John Madden character for Halo 3: ODST's Firefight mode as DLC.

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HolyOrangeCows - 65 days 17 hours ago

....just when EA was starting to level out and become a great publisher.
I really hope this doesn't happen :/

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RememberThe357 - 65 days 17 hours ago

It would be much more economical for them to pick up individual development studios and build their own foundation. EA would be a horrible buy for MS, most of what EA makes in profits is from other consoles. You cut those out and this very expensive publisher because almost impossible to pay off. Sh*t, Rare hasn't even payed itself off yet.

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Biggunz - 65 days 16 hours ago

This will never happen. All this would do is force many game developers to leave EA and join another publisher if M$ tried to make games exclusive.

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pumpkinpunker - 65 days 16 hours ago

MS could easily afford EA.

EA's market cap is 6.42 billion
MSFT's market cap is 229.18 billion

MSFT's gaming division is a small part of MSFT. MS buying EA would be an expansion of their gaming division and is very possible.

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vhero - 65 days 16 hours ago

I see a few people have already realized this but EA are just too big for MS to buy. I mean they are worth billions MS would never make that kind of money back selling games on 1 console. They also don't have that kind of money in there games division to buy it with. This is a stupid fanboy rumour and nothing more or maybe EA has done this to push share prices up. They would lose too much doing this people they would have to start selling MS games on other consoles or they would start losing sooo much money so fast it would be unreal. MS are in this for money people just like Nintendo and Sony not just to win a war if you think different your an idiot.

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slayorofgods - 65 days 10 hours ago

This move would be horrible for gamers. EA is to big of a company and too successful on its own. EA wanting to buy out take two was a horrible idea, Microsoft buying out EA is even worse.

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AAACE5 - 65 days 10 hours ago

But if it is true... It could be deadly!!!

One of the main reasons the Dreamcast died off was because it didn't have Madden football on it, now that EA is bigger and has more well known IP's... it could really hurt the others!

Nintendo and Sony would still have their great games but alot of those other games that people like won't be allowed on other systems.

Then again... it could be a fanboys dream and it would be MS' way of leaving the console market!

All we can do is speculate and have fun with this... But like I said... it's probably BS!

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TooTall19 - 65 days 9 hours ago

Isn't MS still losing money on the 360?

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FACTUAL evidence - 65 days 6 hours ago

No one should be celebrating b!tchness! If this turns out true this is one helluva b!tch move, i'm sorry...just imagine the games!?!?!?....uugh...never mind....

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BWS1982 - 65 days 3 hours ago

being bad, MS laid off like what, 17% of their workforce in the last year, and now to put salt in the wounds of those families, they'd spend billions to buy out a massive publisher? Logic please?

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ShadowCK - 65 days 3 hours ago

Microsoft and EA together?

That would be crazy.

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Thugbot187 - 65 days 2 hours ago

If Microsoft acquired EA, they would still release games for other consoles. I believe the difference is they just would pick what was going to go exclusive. My reason for this is it would be stupid to kill off extra funding however it would work in their favor to make some big selling titles timed exclusives or just exclusive all together. This would insure their console success. Remember that also means they will have some influence over UBISoft because they would get the majority shares EA already owns in the company from the attempt at a hostile takeover.

I could see regulators not viewing this favorably however MS does have the smallest game studio. This all depends on what the board members at EA would be getting out of this. Cash payout and to sit on the board at MS Game Division may be more lucrative.

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prunchess - 65 days 1 hour ago

Sony could also try and purchase as much EA stock as possible and potentially drive EA stock prices through the roof. This would make any attempt by MS to get EA very very expensive.

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ReviewsArePolitics - 65 days 20 hours ago

But if this happens it would be the end of the game industry. Hell, it wouldn't even be good for Microsoft or EA

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Jason 360 - 65 days 11 hours ago

EA supports 8 platforms 360, PC, Wii, PS3, PS2, PSP, DS and mobile

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ReviewsArePolitics - 65 days 20 hours ago

Don't be a retard.

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NegativeCreep427 - 65 days 20 hours ago

"MS knows where EA makes their revenue and its on multiplat titles for all 3 consoles. MS will allow that to continue, but will also have more 1st parties to create more exclusives for the 360"

And you know that for sure Microsoft would not isolate any of the sport's franchises for itself? Do you know that for an absolute fact, Mr. night school Michael Pachter?

You obviously are not taking into consideration that a good amount of EA shareholders are also associated with the National Football League. With the giant standing that the Madden franchise has in the videogame industry and with the amount of revenue each annual installment brings in, do you think big-wigs within the NFL would even slightly approve of this takeover? Do you think they, along with the other standing shareholders of EA, would even take the chance of Microsoft MAYBE choosing the sports and other popular multi-platform titles to continue to be distributed amongst all major console markets and not just hogging it all for themselves?

I highly doubt it. But nice try Man of the Year. I love it when fanboy idiots like you dare to make a comment and call PS3 droids "Retards" when you yourself don't even consider more than half the facts and conditions associated with a major business transaction like this.

"it would allow other titles like say Dante's Inferno to be exclusive to the 360 to contend with big name games like God of war 3."

This is all nothing but pure rumor, yet idiots like Man of the Year are already setting themselves up for bragging rights later on. Anyone remember the pathetic, premature Xbot victory dances going on here on N4G when the Ferrari was "rumored" to be exclusive to Forza 3.

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cyborg6971 - 65 days 20 hours ago

"Man" you need to take a year off. Like this would ever happen ea makes too much money of the playstation and nintendo. Not to mention that it would never pass through the fed. Phag of the eon stfu.

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ReviewsArePolitics - 65 days 19 hours ago

Anyone implying a business move is "smart and expensive" is a retard, it's business 101 that no smart move is expensive, even if this was smart. However, you are also an idiot for even wanting this to happen, only a fanboy would think this would be a good move, this would make the industry another monopoly and games would be trash, and since nobody needs the games industry it would go bankrupt like it did more than 25 years ago.

Human trash, ignorants? Look in the mirror, dipsh1t

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cyborg6971 - 65 days 18 hours ago

It doesn't matter to me what happens I have all three consoles, but what does matter is when douche bags such as yourself talk smack and think your all smart and educated with your thesaurus on one window looking up words as your trying so hard to give the appearance that your apart of mensa using big words you've never heard of that is what matters. You are a fan boi not a ps3 fanboi but a 360 fanboi. your just here to annoy everyone and start sh!t so bugger off.

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NegativeCreep427 - 65 days 18 hours ago

"You human trash are so pathetic"

HUMAN trash? Now what the f*ck are you supposed to be, Man of the year? A chimp with down-syndrome who just so happened to get a hold of a lap top when someone at the zoo left it on a bench that was too close to the monkey cages?

Hey everybody, Man_of_the_year is a freaking monkey!!!

"PS3 fanboys are THE WORST kind of fanboys ever."

Well you are the worst kind of ape. Converse with us humans no more!!! Go fling your sh*t somewhere else!

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dem0n - 65 days 12 hours ago

You guys would be singing another tune if Sony were the ones interested in EA.

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n to the b - 65 days 1 hour ago

at 1st I thought wtf no way, but Man of the Year's idea is interesting, maybe it's possible.

"...why can't people respond to this article?"

because as u say PS3 fanboys are the worst ever.

@3.5 "it's business 101 that no smart move is expensive"

wow, I took quite a few business courses in college and I don't remember ever hearing that. talk out of your @ss much?

@3.8 too true.

@3.9 lol what the F are u even trying to say??

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zag - 65 days ago

You do understand that MS have never kept a game dev longer than 3 years has been repated at least 3 times now.

Loinhead will get disbanded as well probably next year having MS as a game dev has always been a waste of time, really they should leave the market all together.

So far MS had devs they got closed down, now you expect MS to keep EA around just for the 360, lol.

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taylork37 - 65 days 18 hours ago

Bill Gates could buy EA with pocket change, so get real. MS can realistically purchase EA.

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Shbzshar - 65 days 18 hours ago

.
ms's market share = 232 billion dollars
.
they can buy ea 20 times over and still have a 100 billion left if they wanted to...

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N4G king - 65 days 18 hours ago

MS can buy EA
the thing is
EA well cost at least 10$ to 15$ billions
and thats not a small number even for MS
MS is not stupid to spent that much money
Add to the paychecks of all those workers at EA
we all know EA is successful because its a multi plat company
so its well not be as successful as it is now
if MS acquired it

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zag - 65 days ago

Bill Gates doesn't work at MS anymore you'd be talking about balmer these days.

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cyborg6971 - 65 days 18 hours ago

Like sony needs to put out garbage that ea has to offer try harder your a terrible troll.

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ReviewsArePolitics - 65 days 17 hours ago

Another retard... *Sigh*

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n to the b - 65 days ago

yeah you're right it's not like EA have been investing in any cool new IPs (*ahem* Mirror's Edge, Dead Space).

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cyborg6971 - 64 days 22 hours ago

Wow two whole games that's all you could come up with from a company that big. Not good.

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K1W1 - 65 days 18 hours ago

I think you could probably cross Madden, FIFA, NFS, Battlefield, Star wars, The Sims, Fight Night, NHL, Lord of the Rings and Harry Potter off your list.

I would think MS would pick and choose witch IPs will become exclusives. It would probably look more like

Mirror's Edge
C&C
Mass effect
Destroy all Humans
Dead Space
SSX
Rock Band (maybe).

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calis - 65 days 11 hours ago

reuters is a fairly big news company. Where you been?

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Decerto - 64 days 23 hours ago

Haven't heard of Reuters?

Wow, retard much?

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0din - 65 days 1 hour ago

Piracy was a major factor, which killed the Dreamcast. Anyway EA suck in general, I don't care if Microsoft or Sony buy them, EA release sh!tty games anyway in my opinion, I do not own any EA games in my collection :)

TREY 4 LIFE.

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