230°

Microsoft: Gears 2 increased 360 sales by 30 - 45 %

Split-Screen writes: "We met Ashim Mathur, the National Marketing Manager of the Entertainment and Devices Division at Microsoft. Earlier, Microsoft India had said they expected Gears of War 2 to help boost sales of their console, and today Mathur said that while they can't reveal the exact figures, sales for the 360 went up by 30 to 45 per cent in the wake of Gears 2.

"So, the XBox 360 has apparently got a lead in the console wars here, for now anyway."
Nike - contributor
Published: 404 days 13 hours ago | News | Xbox 360 | Industry News
 
 

Showing: 1 - 48 of 48 Comments
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The Matrix - 404 days 13 hours ago
1 -
I bought a 360 because of it.
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WANNA GET HIGH - 404 days 13 hours ago
1.1 -
Im not suprised.I am getting a 360 because of this game.In my game store in london they are going a bundle that is amazing.

U can buy a 60G 360,gears1,gears2 and fallout3 for only £199 and it comes with 2 pads and a headset with. That is the type of deal that i cannot let go.Once i get my money im buying it to sit along side my ps3 so i can finaly say i have the 2best consoles around. The wii can kiss my a$$

edit: @ chefjeon im not lying. heres the link http://www.gamestation.co.u...
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ChefDejon - 404 days 13 hours ago
1.2 - you lie
thats too good of a deal
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Tomdc - 404 days 12 hours ago
1.3 -
im surprised by this, I didn't think the second in a shooter series would draw in that many new customers who hadn't played the original. I suppose its possible they have at a mates house or watever, or maybe the sales increase is due to some other random factor.
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jackdoe - 404 days 12 hours ago
1.4 -
I got one as well for Gears of War 2. Paying for Live was a turn off, but that Storage Upgrade program with the three months of live free card sealed the deal. Going to look good next to my PS3 and Wii.
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gaffyh - 404 days 11 hours ago
1.5 -
Woah that is an awesome deal, but where does it say 2 controllers and a headset?

Also it doesn't tell you whether they also give 2 play and charge kits, if not those will cost ~£20 each (I can't remember how much they were exactly)
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Diamondwolf - 404 days 11 hours ago
1.6 - To Quote and Bring Rhood's comment up from the bottom
Rhood022: "Umm..everyone posting does know this is 360 numbers from India right?

It's NOT global numbers. "
2 inane | 404 days 13 hours ago - comment has been reported as SPAM -
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die_fiend - 404 days 13 hours ago
2.1 -
I bought one for Ninja Gaiden 2 (as Itagaki said it would be coming to that) but bought it as soon as Gears 1 started gettin incredible reviews. Turns out I was wrong to have bought one for Ninja Gaiden 2 cos although it's a pretty immense game, there are a ridiculous amount of other better games. Microsoft are doing well in this console war cos they've got the strongest games line-up and make sure they have extensive third party suppose (PS3 fanboy translation: steal our exclusives). Not that they have 2 do much to ensure that, when the devs look at the sales figures of previously exclusive franchises such as GTA and see that it sh@t on PS3 sales, they're hardly gonna be dissuaded
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kevnb - 404 days 12 hours ago
2.2 - better games than Ninja Gaiden 2?
In that genre, the only game I can think of thats better is Ninja Gaiden Black.
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die_fiend - 404 days 8 hours ago
2.3 -
Didn't say better games in that genre did I? I agree that the only game that could be better is ninja gaiden black but games like Bioshock are just better overall
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DA_SHREDDER - 404 days 13 hours ago
3 - You gotta love the hype
Its a good marketing scheme even though its not true. Everyone is buying a 360 because its the holiday season. Not because of Gears 2. There are like 30 games out right now to really have one outshine the rest.
3.1 thenickel | 404 days 13 hours ago - User only got 1 bubble - Show
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kewlkat007 - 404 days 13 hours ago
3.2 - Shredder it's been said when the Original Gear of War came out, Some said
it only sold well because of the lack of games out for the xbox 360.

Now I see what your saying and knowing Gears of war 2 will be 2 million+ come December. Now with so many choices out there(great selection of games) from sports, shooters, platformers, RPG/JRPGs, Gears of war 2 is surprising me with the sales and it's only been like 2 weeks. It should because it's a sequel to a blockbuster but again like you said with so many choices.

If that isn't a testament to the now, a strong franchise then I don't know..I know plenty who bought a 360 for this game.

There won't be any game that sells more this Holiday, though there are some great games out. This is the biggest ticket this holiday and EPIC knows that.
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DA_SHREDDER - 404 days 13 hours ago
3.3 - Hahaha
So your friend bought a system, for a game he never played cause its that good? Okay, I can tell your still in high school.. Also,, Sure Gears 2 is selling well. It is part 2 ya know, 6 million bought the first one,, so im sure that at least a fraction of that would buy part 2. Just look at COD5. Its being looked as an inferior version of part 4. Yet the sales of the game is doing better then part 4 did last year. So if you wanna through figures around, at least have some knowledge of what your talking about.

Also,, I have gears 2 , and I love it. Im not disrespecting the game one bit. I was just saying that sales went up because of the holidays. Almost everyone who bought part one is buying this game. I for one think sales are doing rather bad for the system considering their are over 21 million people who own a 360. only 5 percent bought gears 2 in a week. Metal Gear Solid 4 had a higher attach rate. So sit down young man. Grow some hair on your b@lls before you think you can talk some common sense to me.

@ KoolKat. COD4 already beat Gears 2 in sales this week. Shows how much you know.
3.4 inane | 404 days 12 hours ago - comment has been reported as SPAM -
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kewlkat007 - 404 days 12 hours ago
3.5 - inane now why the fnk would I PAIR a multi-PLATFORM game VS a Console EXCLUSIVE in sales?
doesn't make any sense....obviously the multi-platform title has the potential to sell to a much bigger user-base.

COD5 - roughly 36 million potential sales(Xbox 360/PS3)
Gears of war 2 - about 22 million potential sales(Xbox 360)

Maybe I should of put "Console Exclusive Gears of War 2" but then again my mistake.

Now a Console Exclusive keeping up with a multi-platform in sales is a developers dream.
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JeffGUNZ - 404 days 12 hours ago
3.6 -
Why do you think they release all the best "Blockbuster" title games in November? It is because it is around the holidays and more people will purchase them. You know how many people will pick up a 360 on Black Friday? I am positive they will have great packages or bundles for the 360 and you know what game every mother or father is going to pick up after just purchasing a 360? Gears of War 2. If not, i guarentee it will be another Fall release. It is marketing stragety to release games you think are going to do well, because this is the time most people are buying them.
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IdleLeeSiuLung - 404 days 12 hours ago
3.7 - @DA_SHREDDER
Let's be fair here. There weren't too many quality games on the PS3 when MGS4 came out (akin to the GeoW 1 came out on 360). It is arguable the year biggest game on PS3 so it is expected to sell a lot. Many people bought a PS3 just to play this game. MGS series has a long history and a lot of followers. My brother bought the PS3 just for MGS4.

Sales has now fizzled though....
3.8 Bladestar | 404 days 11 hours ago - User only got 1 bubble - Show
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Pennywise - 404 days 13 hours ago
4 -
COD beat gears in sales, no?
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BLaZiN PRopHeT - 404 days 13 hours ago
4.1 -
according to the games played on live in the last week nope.
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Nineball2112 - 404 days 12 hours ago
4.2 - Well, it did in the UK at least...
http://www.n4g.com/NewsPend...
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kewlkat007 - 404 days 13 hours ago
5 - Wasn't everyone that was interested in Gearsof War 2 had to already have an Xbox 360?
I remember the same was said with the Halo 3 and it's sales..

I also think plenty will buy a 360 for Fable as well...another Original Xbox title some been waiting for.

Oh yeah, the new Dash kicks @ss.
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ceedubya9 - 404 days 13 hours ago
5.1 - I think
that there have been plenty of reasons to buy a 360 lately, 1st and 3rd party alike. Gears 2 is just the tip of the iceberg.
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darkride66 - 404 days 13 hours ago
5.2 - Sales figures, and Fable 2 does not suck.
Yeah, I remember when they said Halo 3 pushed sales as well, but guess what. Oct 07 sales weren't much higher at all vs pre Halo Sept 07 sales. And Halo 3 did slightly smaller numbers than Halo 2. It almost looked like the people who bought Halo 2 were the only people who bought Halo 3. I expect that Gears and Gears 2 may be the same.

Also, 30-40% increase from what? They didn't even say. From last month? From the month before? 360 sales are still down about 35% year over year for Sept and Oct, and last Nov they moved over 1 million consoles. So far in the first two weeks of November they only appear to have moved 390,000, so they're tracking to come in lower 20% lower than last Novemember if this keeps up. So again, 30-40% increase based on what?

And Fable 2 is fantastic. You guys are on crack. It's the first game I've bought for my 360 since Halo 3 came out and I've loved every minute of it. Gears2 as well, for that matter.
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The Lazy One - 404 days 12 hours ago
5.3 - @ darkride
Those numbers would be horribly tilted towards 07. Halo 3 was just released, and the only game THIS WHOLE YEAR that even comes close to the advertising and hype for that game is gears of war 2. Not even MGS4 had the hype train Halo 3 had going for it.

They year to date of both years up to october is actually pretty close, which is odd considering how many extra consoles halo 3 pushed.
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darkride66 - 404 days 11 hours ago
5.4 - But they're not that skewed.
Halo 3 had little impact on the sales numbers. When you look at the sales numbers for the month pre-Halo vs the month post-Halo - it was only a difference of approx 30,000 consoles worldwide. For the total year, 2007 vs 2008 they're very similar, but they certainly seem to be exhibiting slowing growth going into the holiday season, and that's with outstanding games like Fable 2, Gears 2, Fallout 3 and COD hitting the shelves. You'd think they'd be making a bigger splash and I find it worrying that it's not, especially considering how excellent those 4 titles are.
5.5 Socom | 404 days 11 hours ago - User only got 1 bubble - Show
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The Lazy One - 404 days 11 hours ago
5.6 - @darkride
"When you look at the sales numbers for the month pre-Halo vs the month post-Halo - it was only a difference of approx 30,000 consoles worldwide."

So?!

September 2007 : # Xbox 360 - 527,800 (YTD by Oct : ~259k)
September 2008 : # Xbox 360 - 347,200 (YTD by Oct : ~250k)

the 180k extra sales difference in September from halo more than makes up the YTD for 2007 vs 2008 difference alone.

You can't throw in September and october alone and expect them to be higher than those two months this year.
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darkride66 - 404 days 9 hours ago
5.7 - True - for 2008 the 360 has sold about the same as 2007
@ The Lost One. My point was sales should be ramping up now prior to the holiday season and leading into the holiday season, like they always do. They aren't for the 360, at least not like last year...and that worries me.

I was using September as it was pre-Halo (Halo not being launched until the 27th) to give the contrast of console sales pre and post Halo launch. You'd think the price cut in Sept of this year would have boosted the 360 up to at least those levels again, but as I pointed out both months and so far November, have been down quite a bit over last year.
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The Lazy One - 404 days 8 hours ago
5.8 - they aren't though...
"but as I pointed out both months and so far November, have been down quite a bit over last year."

october 08 - Xbox 360 - 371,000
october 07 - Xbox 360 - 366,000
6 Radiodread | 404 days 13 hours ago - deleted by mod -
6.1 inane | 404 days 12 hours ago - comment has been reported as SPAM -
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DA_SHREDDER - 404 days 13 hours ago
7 - @ KewlKat
Fable 2 was the reason why I bought my 360 in the first place. I played gears 1 and Halo3 and was not impressed. But I must say that Im glad I kept my 360 even after I beat Fable 2. Im actually pretty disapointed with it,, but I got COD4 and 5, and Gears 2 on it now on top with NXE, and I must say that the 360 is now my system of choice. Im installing COD5 to my harddrive as I type this. Im so glad I kept my 360. 8 player in game voice chat ftw!
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hi6hli6ht - 404 days 13 hours ago
8 - epic has to fix the matchmaking
i know the long wait for starting some games is being worked on but they seriously need a more customizable matchmaking system. the voting on the map seriously sucks. i hated it in halo3 and i hated it in cod4. why cant we have rooms where we can choose what maps we wanna play on!? jeez...makes me appreciate rainbow 6 v2's matchmaking alot more
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ape007 - 404 days 13 hours ago
9 -
yes epic,you deserves it

now just fix matchmaking and I'll dive in,

quickly please
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Excalibur - 404 days 13 hours ago
10 - I bought my 360
Because of the first Gears and I know a few people that have bought there systems because of Gears 2 so I can easily believe it boosted sales.
I eagerly bought Gears 2 because Gears 1.
They both rock.
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WANNA GET HIGH - 404 days 13 hours ago
11 - @chedjeon. heres the link
http://www.gamestation.co.u...

If u live in london go and buy it while it last.
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MvmntInGrn - 404 days 13 hours ago
12 -
30-45% is a wide margin, sounds like a random ballpark number.
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darkride66 - 404 days 12 hours ago
12.1 - And what's it even based off of?
Is it based off the sales from a week before? A month before? 30-40% better than Perfect Dark? Because it sure isn't based on year over year data. Sept, Oct and Nov so far all look to be tracking 20%-35% lower than 07. That's a number that you can easily verify - not just some random figure based off who knows what. Sept 07 vs 08 - down -35%, Oct -37%, Nov -20% so far.
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IWentBrokeForGaming - 404 days 12 hours ago
13 - Nice to see Gears 2 doing awesome
it's well deserved. The Campaign is freaking awesome, Horde is a huge blast with friends, and the addition of SMART bots has actually kept me off the online portion (which I hear really isn't awesome but I don't know for myself). I notice someone had to mention MS taking Sonys exclusives. Sure although MS fans love them getting some of Sonys best games... Sony allows it to happen because it's the new Sony IP's that Sony truely cares about. I own both consoles and looking at it now... Im more excited to see more games from Sony. I acutally wish MS would focus on NEW IP's and ideas rather than the same old stuff. Im losing a bit of faith in gaming lately as everything I play is becoming generic... been there, done that!. Give me something new for christs sake. We as gamers need more expierences like LBP, Bioshock, Mirrors Edge, Assasins Creed, etc. Although they each have their flaws... they were fresh expierences and if they were improved upon in their sequals, could lead to AMAZING things. That is what Im wanting and Im sure many others are too!
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digger18 - 404 days 12 hours ago
14 -
If this is true, then you will also see a boost on the original Gears1, because no one will buy it just for Gears2 and not played the first one.
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WANNA GET HIGH - 404 days 12 hours ago
15 - digger18
Not really.I did not really play the first gears but im getting gears2 without going back to play gears1.
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Omega4 - 404 days 12 hours ago
16 -
MS's November and December numbers are certainly going to be eye-popping thats for sure

Pricecut + Recession + Gears 2 = HUGE MS WIN
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rcortesb - 404 days 12 hours ago
17 - ...
yes.. i also bought my xbox for this game... but I just finished gears 2 so i'll sell my xbox probably next week.... I dont know what's the big deal about this??
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rhood022 - 404 days 11 hours ago
18 -
Umm..everyone posting does know this is 360 numbers from India right?

It's NOT global numbers.
19 Chrissy | 404 days 11 hours ago - User only got 1 bubble - Show
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