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Gosen: Back with a Bang

Former Nintendo and I-Play exec David Gosen has returned to the console business with Xbox – and he has some forthright views on how to push the console forward.

"We have some very aggressive plans in terms of investing in this market to be successful. We are in Europe to win. We're not here to come second or third," says Gosen.

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mcvuk.com

Alternative Sources:

MS to invest in Europe to b... - maxconsole.net | By: Cyrus365

BIoodmask - contributor
Published: 540 days 5 hours ago | Interview | Xbox 360 | Industry News

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PoSTedUP - 540 days 7 hours ago

1 -

correct me if im wrong but isnt it cheaper than the wii over there?

it dosnt seem like they have a good game plan, only buy buy buy buy.<-----thats not good, it will only hurt them in the end and all they can say is "at least we tried". like the ps3 is more expensive over there and sony dosnt really treat them equally or even fairly but they still manage to buy the ps3 and it still manages to out sell the 360 world wide and its really impressive that it has cough up or even passed the 360 in sales in EU despite the year and 6 months head start, price, fairness etc. its crazy. you cant say there is no fan loyalty in sony. wonder whats gunna happen when sony drops the price? : o

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NO_PUDding - 540 days 4 hours ago

1.1 -

UK is even started to warm to the PS3.

I think that it's just WAY late for this, they should ahve decided to do this ages ago, and there may have been a chnace, but PlayStation brand games are starting to come now, and even if they aren't there's promise of them, and I don't see anyone hopping over to buy an Xbox, becuase it's already like buying a bag of chips, it's so cheap.

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sunnygrg - 540 days 3 hours ago

1.2 - But they will not win.

Europe has mostly been a Playstation zone. It will be really tough for them, with Wii selling like hot pancakes.

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John Madden - 540 days 3 hours ago

1.3 -

Microsoft gaming studios must have a different definition of what it means to win. They will be in 3rd place in Europe no matter what they do. Sony Computers Europe is making a lot of games that will appeal to Europeans like little big planet, Home, and Killzone 2. And Gran Turismo 5 is a huge seller in Europe. What AAA game does MGS have in Europe?

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HateBoy - 540 days ago

1.4 - @above

I don't know, which games DOES metal gear solid have in Europe?

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MazzingerZ - 540 days 4 hours ago

2 -

There's no such a loyality in Europe...Sony is Japanese like the Wii and the X360 is American...we buy what doesn't break and delivers the best value...for kids the Wii for the rest of the gamers the PS3 and for those clueless grandparents getting a present for their grandchildren: the X360...The US is loyal to the X360, though

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3 aaquib5 | 540 days 4 hours ago - User only got 1 bubble - Show

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loz85 - 540 days 4 hours ago

4 -

This is why I don't particularly like Microsoft as a company, their answer to everything is to throw large amounts of money at something and out spend the competition until they give up.

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Xwow2008 - 540 days 4 hours ago

5 - OMG

they don,t stop talking, aren,t they?.

i think MS is good at hiring people with big mouths.

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Gun_Senshi - 540 days 4 hours ago

6 - I'm sorry

But before you can even hope to win Europe you need to remove the hate against Microsoft in Europe, which never can.

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soul899er - 540 days 4 hours ago

7 -

yeah, good luck with that *rolls eyes*

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AclayPS3 - 540 days 4 hours ago

8 -

I think that Microsoft needs to wake up and realize that price alone isn't going to save them. The 360 is already cheaper than the Wii in various places in Europe, but the Wii outsells the 360 and PS3 outsells the 360 in Europe.

"We’re in this to entertain our users but we’re also in this to make money", It's obvious what Microsoft really cares about.

And I do not think that the Xbox 360 can last 10 years on the market because Microsoft's Xbox 360 wasn't built to last that long, and the longer Microsoft keeps the 360 on the market, the more money they'll loose due to Xbox 360 repairs. Sony future proofed the PS3 with the Advanced technology and Blu-ray, the PS3 can easily last 10 years. I think that the Xbox 360 has about 4-5 more years at max before Microsoft pulls the plug on the 360.

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dorey80 - 540 days 3 hours ago

9 - dumb ass

microsofts only answer is to throw money at something to win!!!

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bishop-br - 540 days 3 hours ago

10 -

I'm just waiting to see this holiday... PS3 should have a pricecut, and MS will have had it's one already too... But 360 is already cheaper than PS3 and Europe seens to not respond to 360 priceuts... But then again, we all always talk about magic pricepoint... Could any of those two who get to this point first win?

I don't know, but as far as competition is making cheaper to be a gamer, I'm in!

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buddyro - 540 days 3 hours ago

11 - Correct me if I'm wrong

when you invest are you not spending money ? If so why will they do that did they not loose 4 billion on the original Xbox ??? right after they lost 3 billion (Excluding the billion for the RROD situation)on Xbox 360 now they want to just buy there way out that is a company that I will never buy a product from willingly. OOOoooooOOO Now I see why Bill Gates left the managers over there are going through a mid life crisis.

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12 EnforcerOfTheTruth | 540 days 1 hour ago - User only got 1 bubble - Show

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Isaac - 539 days 21 hours ago

13 - Not a chance

You need way too many non-existent game genres let alone quality games of each particular genre to actually come back from the dead or 3rd place.

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Pricey - 539 days 14 hours ago

14 -

Thats it ms throw money at the problem

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Hellsvacancy - 540 days 7 hours ago

1 - "by driving awareness of the brand and our broadening proposition across all of the regions in Europe"

Ms talk about us consumers like we r idiots, everybody "aware" that all Micrososft products suck!!!! theres a 360 arcade in my local secondhand game shop for £50 its been there for a month

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Silogon - 540 days 7 hours ago

1.1 -

I couldn't disagree more. The specs and abilites the xbox 360 can pull off graphically and speed wise leave the ps3 laying flat. The hardware was all that needed to be ironed out. they'e slowly doing that now and I see the future of the industry, honestly, being Microsoft owned.

It took Sony 2 systems before they came out with a handheld. I see the same for Microsoft aswell. They will dominate all markets, as they have the console market.

The foothold they have is amazing and it's one Sony never had in such a short ammount of time. If you remember the Ps1 was a huge disaster when it 1st hit. It took them until the following september to recover by the time the ps2 hit Sony was riding the wave of success from the 1st psone now; it's not so rosy for Sony.

I really see Microsoft as the better system for gaming. Sony has blu-ray and that's nice for movies but for games it has done nothing but hinder the experience. 5 gb installs are all over the place.

I don't know about you but I'd rather sit for 8 seconds on the xbox 360 version of GTA4 "if I wanted to even play it to begin with" than to install 5 gb and have to wait for 6 seconds.

See whaT I mean?

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eagle21 - 540 days 5 hours ago

1.2 - @hellsvacancy...I couldn't agree more :)

@silogon..as usual...I couldn't disagree more! :0

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kazuma - 540 days 4 hours ago

1.3 -

"They will dominate all markets, as they have the console market."

insert laughing out loud emoticon here please

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1.4 zapass | 540 days 4 hours ago - User only got 1 bubble - Show

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MaximusPrime - 540 days 6 hours ago

2 -

Europeans already lost faith in you M$

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BIoodmask - 540 days 5 hours ago

2.1 - Kind of like

how I have lost faith in the comments section of this website?

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2.2 Veryangryxbot | 540 days 4 hours ago - User only got 1 bubble - Show

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Mr PS3 - 540 days 4 hours ago

2.3 - I Think

Bloodmask should put his favorite justin timberlake song on and
Cry himself a river

You did'nt loose faith did you when all the news on here was bashing the PS3
Table's turned and the Bots like yourself don't like it
Now off you go and search for more negative news to post about the PS3
Thy silly little Bot

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juuken - 540 days 4 hours ago

2.4 - Mr PS3

...Thank you for making me choke over my water.
That made me laugh so hard...lmao.

And Bloodmask, I'm sick and tired of the comments coming from 360fanatics around here. Seriously, do you HONESTLY think the 360 would overtake the Wii when they have the PS3 gaining on their asses and the Wii is like a runaway train?

Use your God-given brain, if you have one.

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BIoodmask - 540 days 4 hours ago

2.5 - @Juuken

I am 360 gamer so I read these types of news. I am commenting in the right section am I not? This is an Xbox 360 article according to the channels. And you wonder why the mods take away all your bubbles.

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juuken - 540 days 4 hours ago

2.6 -

Bloodmask, I said 360fanatics. But thanks for commenting anyway because you're one of those fanatics. Also, someone here brought up a good point. You sure as hell don't lose faith when 360fanatics are running around trashing the PS3 so now when those same PS3 fans say something about THIS article, you then claim you're losing faith in the comments?

Hypocritical much?

I don't really care if bubbles are taken. N4G doesn't revolve around my entire life. The mods ought to be taking away bubbles from the morons around here who never have anything intelligent to say on these boards.

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2.7 -Maverick- | 540 days 3 hours ago - User only got 1 bubble - Show

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bababrooks - 539 days 20 hours ago

2.8 -

you are correct bloodmask, you have the option to voice your opinion,shame the mods cannot control the site ! for me i think xbox has gained ground on sony in eu, but i am in the minority and it is hits that counts, everything boiles down to water!

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theusedfake - 540 days 4 hours ago

3 - that man

could definitely win a creepy stare-down contest

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juuken - 540 days 4 hours ago

4 -

What...the...hell?!

MS, YOU'RE NEVER GOING TO CATCH UP WITH THE WII! Now stop dreaming and get to work on a more reliable 360!

And seriously, that guy gives me the bloody creeps.

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digger18 - 540 days 4 hours ago

5 -

Good luck with that

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6 -Maverick- | 540 days 4 hours ago - User only got 1 bubble - Show

7 360 man | 540 days 4 hours ago - User only got 1 bubble - Show

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ThatCanadianguy420 - 539 days 14 hours ago

7.1 - Sony Corp.

Is richer then Microsoft belive it or not,Microsux is into in software game consoles,game dev's

Sony Corp is into,financial holdings,Movies,Sony erricson,Sony BMG
Sony music,Sony computer entertainment,Playstation consoles,Playstation portables,Game dev's.

Thats why PSN & home are free.They can afford it..

Sony could easily buy out the game dev's with exclusivity.
I dont know why they dont.To humble i guess?

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Hellsvacancy - 540 days 3 hours ago

8 -

Ms hav got no where near as much money as sony

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9 Says you | 540 days 3 hours ago - User only got 1 bubble - Show

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Obama - 540 days 2 hours ago

10 -

Is that why the 360 is already last place in Europe? 1 year lead but fall in to last place. I call it Bush60 - 1 year pre-emptive strike but result in a failure.

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dkgshiz - 540 days 1 hour ago

11 - silogon your a douche!

A 7 core 3.2ghz cell processor is much better than a tri core 3.2ghz processor! Its not even comparable you f-ing moron!!! God I hate xbots! They don't even know anything about specs.

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LTC - 540 days ago

12 -

Ha funny thing is "Silly"gon claims he has a PS3 but we all know he's talking out of his arse.

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13 jif86 | 539 days 7 hours ago - User only got 1 bubble - Show

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