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MS Australia: We expect sales spike with price drop, heavy advertising

Maxconsole Write

"Speaking to GameSpot, Jeremy Hinton of Xbox noted that MS do expect sales to spike as with any price drop. He remarked, previously with price drops they didn't see an immediate spike, but now people are sat with 'bated breath' sure they want an Xbox 360 and are ready to pounce on a price drop. He went on to say that the price cut would be supported with a marketing campaign to let consumers know just how cheap things have got for the 360 in Australia."
Will-UK - contributor
Published: 545 days 22 hours ago | News | Xbox 360 | Gaming | Industry News
 
 

Showing: 1 - 18 of 18 Comments
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niall77 - 545 days 23 hours ago
1 - just like the european price cut (that made the 360 cheaper then Wii)
because that cut didnt do much

The 360 needs more then just lower price.. MS should bundle some games (and a free year with live) with new systems IMO
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Condoleezza Rice - 545 days 22 hours ago
1.1 -
They should definitely bundle more games other than Forza 2 and Marvel,I suggest they work out a deal with Epic and start bundling GeOW before GeOW 2 comes out.
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NO_PUDding - 545 days 22 hours ago
1.2 -
Condoleeza, excellent idea. If Microsoft listened to you, they'd do themselves a favour.

+Bubbles.

Seriosuly hadn't even though of that.
1.3 thenickel | 545 days 22 hours ago - User only got 1 bubble - Show
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butterfinger - 545 days 22 hours ago
1.4 - I'm sure...
a Fable 2 bundle would do well also. MS could also use a Banjo bundle to push sales to more casual gamers as well since that seems to be the target audience for all of the companies since the Wii's success.
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Xiphos - 545 days 21 hours ago
1.5 -
Agreed with the Gears bundle, but they seem to be against packing good games with their consoles. I'm guessing it's because they'd rather have their consumers go back and buy the good games once they realize the two packed in with the console are crap. The Halo 3 console didn't even come with Halo 3, go figure.

I'd consider buying one post-price drop if it were packed with Gears. Throw in Beautiful Katamari, a free year of XBL, and the rumored 60gig hard drive on top of that, and I'd most definitely buy one. Hell, if it came with all of that, I'd buy it for the price it's at now.
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Real gamer 4 life - 545 days 23 hours ago
2 -
Isn't the xbox 360 cheaper then the wii in europe as well? So Microsoft is trying to break into nintendo's casual market. I don't think a price cut is going to be enough, unless there going to be introducing their own nunchuks controller with motion sensing. But at this point in time, i think its going to be to late for either Sony or Microsoft to be introducing there own motion sensing controller. Because the wii is already established itself throughout the market, and i don't see the casual gamers making the job to the 360 just cause they copied of nintendo controllers. But time will tell, however Sony in the other hand has to make a move to stay competitive with Microsoft. Many analyst are saying that Sony will be forced to drop the price of their console if Microsoft drops theirs first. So we will see what happens.
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Marty8370 - 545 days 23 hours ago
3 - Sales Spike, Not A Chance.
M$ will be in for a long wait. Gamers are going where the reliable hardware is: PS3 or Wii.
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avacadosnorkel - 545 days 23 hours ago
4 - Who spiked the punch?
MS is drinking some funny Kool-Aid if they think dropping price now is going to save the day. They should have done this a year ago when Sony had no games.
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Beg For Mercy - 545 days 23 hours ago
5 - a few more peeps
will buy it but its not gonna be a crush the ps3 or wii sales spike
6 ps3pazownz | 545 days 22 hours ago - deleted by mod -
6.1 Hiruma | 545 days 22 hours ago - comment has been reported as SPAM -
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JVIDICAN - 545 days 22 hours ago
7 -
isnt that what a "price drop with heavy advertizing" is supposed to do?
8 Hiruma | 545 days 22 hours ago - comment has been reported as SPAM -
8.1 ps3pazownz | 545 days 22 hours ago - deleted by mod -
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AclayPS3 - 545 days 22 hours ago
9 -
I almost can't believe that Microsoft actually expects the 360 to all of a sudden start selling like hot cakes just because of a price drop. That earlier price drop in Europe this year that made the 360 cheaper than the Wii did almost nothing at all, but it helped 360 sales some, but the fact still remains that the PS3 is outselling the 360 despite the higher price point.

I can see why Microsoft might be a little frustrated right now. Microsoft has some of their biggest games out (Gears, Halo 3, Bioshock, Mass Effect, etc...) and Sony really only has 1 big game out (MGS4), and Microsofts console is cheaper than the PS3 and they are still getting outsold.

This is the way I see the Xbox 360 price cut situation: If the Xbox 360 isn't outselling the PS3 right now while having more big games out and having a price advantage, the PS3 will always continue to outsell the 360 worldwide, period.

I don't expect Sony to drop the price of the PS3 in July along with Microsoft, but Sony should definantly wait things out and see how much of an effect that the 360 price cut will have. But, I think that if Sony cuts the PS3's price around November or December, they will have more momenteum going into the holiday season than Microsoft because Sony's price drop would have been more fresh.
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Beg For Mercy - 545 days 22 hours ago
10 - maybe
the kangaroos a start buyin em
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SL1M DADDY - 545 days 20 hours ago
11 - Bundle it with Gears 2...
And you might see some sales spikes but other than that, they are dreaming if they think that a 50 dollar price slash will help move tons of units. They need something to help push the box and Gears 2 might be the ticket. Of course, many who played Gears 1 have already bought a 360 so even that might be pushing it a bit.
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