520°

Sony & Blu-ray Lose Exclusive JB Hi-Fi Deal To HD DVD

Sony and Blu-ray have lost their exclusivity in JBHi-Fi stores with the announcement that effective from November, the major retailer will start selling HD DVD players and content. The big winner is Toshiba, with JB Hi-Fi Marketing Director Scott Browning conceding that it was the exclusive Paramount content deal with HD DVD that swung him over to the HD DVD format.

Back in February this year at the launch of the Blu-ray Disc Working Group, Browning said that JB Hi-Fi would only sell Blu-ray hardware and software because of the strength of the format.

But in an interview with SmartHouse today Browning said, "We have come to the conclusion that cutting the consumer out of a HD DVD opportunity was not right, as content is critical and the move by Paramount to support HD DVD exclusively influenced our decision...."

Read Full Story >>
smarthousenews.com.au
Evil0Angel6025d ago

If this was the orginal title, the article will reach 1100 heat and NASIM will report this as the end of the world

cuco336025d ago

1st off I am console and format neutral. I weed out the BS and FUD, mostly by the bluboys and PS3 fanboys and see what the real truth is.

This is great news as it speaks volumes of the 'I think we made a decision too soon' and hope that others like Blockbuster follow.

Hopefully things will change for the better of the consumer. Both formats can strive and win together but BDA fears that as they need 100% market share in HDM.

EMBRACE BOTH! NEITHER SIDE CAN WIN ON IT'S OWN RIGHT NOW, BOTH DO THE SAME THING IN HDM BUT ONE SIDE MISLEADS THE CONSUMERS INTO THINKING IT IS THE 'SUPERIOR' FORMAT WITH AN UNFINISHED SPEC
;)

andy0016025d ago (Edited 6025d ago )

I don't see how you can claim to be impartial when you make that last statement.

At the end of the day the Blu Ray disc is technologically superior to the HD DVD (in terms of storage and in terms of using Java for its interactive features, although admittedly they are still being developed), it was developed by more manufacturers, it is supported by more content producers, it has more content available, and it is also included in the PS3 which allows game developers more storage.

Now you can go on and on as much as you like about the politics of the situation, but if you are impartial then you would be making your decision based on the above paragraph, wouldn't you?

cuco336024d ago

and without getting into full detail on it I care about MOVIES not about formats. The politics in HDM are all due to BD. Look at the history: HD DVD came out of an accepted format from the DVD forum, a forum everyone was (and still is) part of. But due to greed manufacturers and studios looked at what Sony and Pani had cooking by taking HD DVD's technology and pushing it out further to the surface which in terms boosted up the disc space. Only main reason why you initially saw everyone jumping ship to the BD side was due to the PS3 effect. Everyone knew that the Playstation brand would penetrate many homes faster than any HDM player out there and by including a BD drive in every PS3 it was thought to be an easy quick death blow. I myself thought HD DVD would die instantly solely because of that but it didn't. The majority of PS3 owners aren't buying BDs and it is proven in software sales and studies.

Now onto the politics but before I get into it, let me state fact: Transformers in HD DVD received perfect scores for audio and almost perfect scores for visual. I thought the BDA said this could not be done on HD DVD?! Just more useless FUD from their side.
BD has an unfinished spec. Everything they preach is misguided severely like the HD DVD is dead 5 times by now type of lines. That's not saying HD DVD doesn't do that, the worst I've seen them do is not include the PS3 in hardware sales (in a way I understand why, majority of PS3 owners don't even use their PS3s as an HDM player). Even before getting into BD 1.1 profile, let alone BD 2.0 profile, they have issues (see Fox titles not playing in Samsung and LG players). Then I ask THE question to any BD support... How is DRM and region coding GOOD for the consumer?!?!? In short, it's not. It's only good for the companies.

I then asked myself this question. If BD was in fact THE superior format, then why does the BDA constantly spew BS? Why the need to pay for Blockbuster, Best Buy, Target, etc to promote BD? Why did they convince studios to go neutral or to go BD exclusive? Simple really... Because it was needed. And I ask, if BD was so grand, then why are 2 BD exclusive manufacturers making dual format players? THAT alone boggles my mind.

Note: BD-Java is in NO means superior to HDi. In fact HDi is far easier to write and use. Again, the ONLY advantage BD has over HD DVD is storage space and for a storage medium for PCs or gaming it's a plus. For movies, it's a whole different ball game.

For all these reasons (and MANY more) I end with how I am a MOVIE fan, not a format d*ckriding fanboy. I want the content on both and hence why I say EMBRACE BOTH!

athlon7706024d ago (Edited 6024d ago )

There you go with your double talk again...

"1st off I am console and format neutral. I weed out the BS and FUD, mostly by the bluboys and PS3 fanboys and see what the real truth is."

You say you are neutral yet use words like blueboys and fanboys. well if you are neutral, then wont you soon be purchasing that BD player yourself and joining the mass market?

and from your 2nd post...

"Look at the history: HD DVD came out of an accepted format from the DVD forum, a forum everyone was (and still is) part of. But due to greed manufacturers and studios looked at what Sony and Pani had cooking by taking HD DVD's technology and pushing it out further to the surface which in terms boosted up the disc space."

Again you are not sounding too neutral, but you do realize that the very forum you speak of is 2 to 1 in favor of the BD standard. As in there are 2 companies supporting BD for every 1 company supporting HD-DVD. For Blu-Ray: Warner Bros., Disney (Buena Vista), Fox, Lionsgate, Sony Picutues, and MGM. For HD-DVD: Warner Bros., Paramount, and Universal Studios. But I understand why you left that part out. And speaking of standards, there are truths to your words. BD is still finalizing there 1.1 standard but that will end at the end of this month 10/31/07, and the mandated format will go into force in November. Here is the quote...

taken from http://en.wikipedia.org/wik...

"Profile 1 (Final Standard Profile) (mandatory November 2007)-unofficially referred to as "Profile 1.1"- adds a secondary video decoder (typically used for picture in picture), secondary audio (typically used for interactive audio and commentary)"

Unlike some people around here, I am not afraid to list where I get my information. Even if it is a BD site regarding you next example...

"Even before getting into BD 1.1 profile, let alone BD 2.0 profile, they have issues (see Fox titles not playing in Samsung and LG players)."

taken from http://www.blu-ray.com/news...

" News

Samsung Issues BD+ Fix
Posted October 12, 2007 by Josh

Samsung will issue new firmware today to address BD+ issues with their BD-P1000 and BD-P1200 Blu-ray players. With Fox adding BD+ to their new releases, users with the above Samsung players were experiencing difficulty playing the titles. The LG player is currently experiencing similar problems, but a firmware update is expected for that player as well."

So just like the HD-DVD, the BD side can update their firmware to add new features and/or correct for software changes.

And just where did you get this bit of info?

"I thought the BDA said this could not be done on HD DVD?! Just more useless FUD from their side."

If it was from a fan on this site, well then why are you using it in your posting? You are just as guilty for spreading mis-information! Anyone with intelligence knows that BOTH HD-DV and Blu-Ray have the SAME codecs! Period! There are only two differences between the two, capacity, and the language the studios need to use on the menus. That is it, nothing else. But a person as "neutral" as you would know that wouldn't you?

Now to get back on topic, the reason for JB Hi-FI decided to sell HD-DVD equipment and software is simple, sales. This is a good thing. Like many people here have already stated, BD is still a bit on the pricy side following the cheapest HD-DVD by about $75.00. Giving the decision to the customer which format they want is a great decision. My problem with this whole "war" is the exclusives like Disney and Pixar on the BD side, and Paramount on the HD side. The only way out of this war is the dual format players which are over $800.00 yet. Just a bit out of my price range.

cuco336024d ago

I won't lie, I am very disappointed in the BDA and it's aggressive viral marketing tactics. That's not saying as a format, albeit unfinished and having it's own issues, I don't support it. I will, I am in the market for a PS3 and if I didn't buy 8 HD DVDs this week, some would have been BDs due to Circuit City's BOGO deal. I was VERY tempted too but there are just to many titles on HD DVD I decided to get first, you know... since I own an HD DVD stand alone player that can play them.

My comments on the bluboys and fanboys are related to the PS3 trolls who preach BD but don't even buy them. As in some like nassy and many others. If you own a PS3 for gaming then cool, for both gaming and BD extra cool, for BD even better (after all it is the best BD player out there) but you can easily tell by their postings that they preach the BD 'dominance' without even owning BD titles they purchased. Remember, I've said many times I am a MOVIE fanatic, not a format fanboy. I have not purchased an SD DVD since I entered HDM and rightfully so probably won't either unless I walk into Walmart and see something I like in the $5 bin.

The software sales lead is 1.5:1 and that is with 10times (and increasing) players. You don't just look at the software sales without the hardware as it speaks mountains on who is really buying HDM. To top it off, since it's already been quoted, BD costs the studio 30% more just to replicate so BD needs to sell more just to come out with the same profit. Most don't care for this but I, as an engineer, do. I look at the whole picture since if HDM competition weren't here BD discs would be $40+ and the players rightfully so would start at $1000. Competition is good though. You did forget a lot of studios that I won't get into. I don't care about what studio supports what format, I only care for the movie itself. If I want Transformers, for example, in HD the only way I can get it is on HD DVD. Likewise if I wanted Casino Royale in HD I need BD. Let the studio politics be just that, politics. They are the reason why there is a market split and why HDM has the very likelihood to fail as a whole. But everyone knows it, if ALL studios were neutral, BD would fail SIMPLY because of pricing alone.

See my whole gripe on BD and the standalones is WHY should I, as a consumer WAIT for the manufacturer to release a firmware upgrade just to play the movie I bought? I would say the same thing if it happened on HD DVD but it's clear since the spec is not final, this issue is more than likely to happen on BD. What's sad though is that come the BD1.1 deadline, no BD player cheap enough for the masses will be embraced (unless of course the PS3 does in fact become compliant). Most if not all 1st and 2nd gen BD stand alones will have issues due to lack of features in them so the initial adapters to BD who didn't get a PS3 is getting shafted. Not only was the player way more expensive than the game console, it will ultimately be obsolete playing only the movie itself. Some of us like the extra features though. I have no issues on firmware updates, I already updated my HD-A2 like I updated many of my products needing an update/upgrade. The problem I have is if it CAN'T be upgraded. Then you still have BD2.0 which needs an ethernet port which right NOW the PS3 in itself can't even do (lacks 1GB of ram unless of course they do it via HDD)

I don't have time, nor the patience to prove what I post. I don't post FUD. When I did attempt at proving my statements all the trolls came out the woodwork and stated that I was wrong and how HD DVD is dead and the like. Why bother? N4G is filled with children. Some of the adults though do still visit and post here. I just can't stand the kiddy high school talk 'supporting' a format they don't even support.

"Anyone with intelligence knows that BOTH HD-DV and Blu-Ray have the SAME codecs! Period!"
Funny you say this because when I proved it so with links and statements people still bashed me for preaching nonsense stating that BD has superior PQ, how so if the codec is the same?

I wish for all studios to go neutral. I'll still be getting a PS3 that can play BD and technically all Sony would really need is a firmware update since it's known that BD can play HD DVD but not the other way around. Sadly that is only a pipe dream.

EMBRACE BOTH! This 'war' is between HDM and SD DVD, not HD DVD and BD.

athlon7706024d ago (Edited 6024d ago )

Now that was a nice rebuttle. I hear ya when you say there are too many people on this site that dissagree with information even when you know you are correct and post the links to prove it. Just like my post in the Transformers audio posting where I had many dissagree that many HD-DVD movies are using the dual layer disc while most of the BD side fit on a single layer disc. I even posted the link to show my source and it was like...OMG this guy just said something neg towards the HD format, he is lying!

"My comments on the bluboys and fanboys are related to the PS3 trolls who preach BD but don't even..."

Oh that bugs me to no end. They dont even realise that they are doing more damage than good with their comments. If you sound like your foaming at the mouth, then anyone on the edge of purchasing one format over the other will probably be swayed to the other side from your comments. I did buy the PS3 mainly as a BD player, but I have purchased many games for it. I was forced to purchase a HDTV when my original SD 50" TV died after 12years. I was sad. :( The first time I played a SD-DVD on my new Lcos 56" I looked to my wife and said...that looks horrible! And the search for a HDM player (as you call them) was on. I lucked out, when they dropped the price of the PS3 and gave the 5 free movies, I was like sweet!

The Blu-Ray side does have its shortcommings as you mentioned. The lack of a standard did cause me to stutter for almost 6months then the first price drop of the 60gig PS3 happened and I jumped abord. Both my 360 and the PS3 look great, and unfortunatly I do not own a latest and greatest 7.1 but do own a very nice 5.1 DTS system and the sound is phenominal. I will never purchase the HD drive add on for the 360 as the 360 does not support DD+. As a system, the 360 is just limited by its audio out and I plan on upgrading my component audion to a 7.1 surround after Christmas. The PS3 will get a update to bring it up to the 1.1 standard, but I am concerned about the 2.0 coming out later. Lets both hope that the upgrades both sides are doing will not force us early adopters grief.

+ Show (3) more repliesLast reply 6024d ago
Demon19806025d ago

whoopity doo, will not have any affect whatsoever.

Omegasyde6025d ago

After careful researching, I have found out that of a discovery of JB. My results show that Job Hi-Fi, is only in Australia and New Zealand and are actually equivalent of a mixture of K-mart and the 99cent store.

They also sell used clothing to go with the HD-dvd players.

Zhuk6025d ago

JB Hi-Fi is the fastest growing electronics and music store chain in Australia, they have the best prices too so this is a big move for the Australian market at least

Cosmo6025d ago

It's really weird considering when you walk in there, all you can find it blu-ray content. But still at $60 compared to $15 for a DVD, its a tuff sell.

Omegasyde6025d ago

Zhuk

Blu ray still has a bigger Australian counterpart than JB. It is a international company that sells way more than JB's. These stores are also found in North America and are 2nd in department stores right behind Wal-Mart.

You may of heard of it, it is called "Target".

+ Show (1) more replyLast reply 6025d ago
NoUseMerc6025d ago

Oh well...I have never even heard of JBHi-Fi. Not that big. Sony still has Disney (Pixar), Liongate, Sony Pictures, Columbia Pictures, Fox, etc. These are the only ones I am worried about.

boodybandit6025d ago (Edited 6025d ago )

Seriously.
I'm not being sarcastic.

Edit: I read the article.
A chain of stores. Guess it's not that big a chain since I never heard of them and I am a huge fan of electronics.

Show all comments (66)
70°

What the game industry must do to prevent occupational burnout

Game industry working conditions are improving, but occupational burnout still runs amok. Studios and workers have the power to slow it down.

Read Full Story >>
gamedeveloper.com
anast1d 19h ago (Edited 1d 19h ago )

Quite being abusive to the workers and hold management accountable.

370°

Final Fantasy 7 Rebirth Has Reportedly Sold About Half of What FF7 Remake Did in the Same Timeframe

The acclaimed open world action RPG is "underperforming" where its sales are concerned, according to industry analyst Daniel Ahmad.

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gamingbolt.com
raWfodog3d ago

“Final Fantasy 7 Rebirth Has Reportedly Sold About Half of What FF7 Remake Did in the Same Timeframe”

Makes sense to me since the current PS5 base is about half of what the PS4 base was when FFVII Remake released.

There were about 113 million PS4’s in consumers hands worldwide in 2020 when FFVII Remake was released (towards the beginning of COVID lockdown no less).

PS5 sales currently sits at about half of that (50-something million. We are not in COVID lockdown so many people are not as bored as they were 4 years ago and not in a rush to buy every video game coming out at release. Some PS4 owners may not have upgraded to PS5 yet and therefore can’t buy the sequel yet. And, of course, some who played Remake just might not be interested in Rebirth.

It just seems pretty disingenuous for an analyst to ‘analyze’ a situation when there are so many mitigating and unequal factors involved.

OtterX2d ago (Edited 2d ago )

Yes, this and also finishing part 1 of the Final Fantasy Remake trilogy weighs heavily on it too. There's always a huge percentage of gamers who never finish the games they purchase. It's not always due to lack of enjoyment, but also life priorities etc. But factor that into the knowledge that Rebirth is a straight continuation of the story, and enjoyment lies heavily on having finished the first, you can begin to understand why not as many players jumped in. But absolutely too, the lesser install base of the PS5 played a huge role!

jjb19812d ago

I started the game when it came out, played about 2/3 of the way through and finished the rest in the last month before rebirth came out. There are just too many games and too much adulting to do.

Eonjay1d 12h ago

It sold about half... with about half as many PS5s available as PS4 had when it launched in 2020. So... the tie ratio is about the same. As PS5s continue to sale it should eventually match Remake. It's a really good game.

fr0sty1d 11h ago

I think there's going to be another wave of buyers that purchase the game once the third part of the trilogy is released, especially if they release it as a bundle.

jambola2d ago

Excuse me sir
Industry analyst Daniel Ahmad said this 🙄

Obscure_Observer2d ago

"Industry analyst Daniel Ahmad said this 🙄"

That guy is director of research & insights at Niko Partners.

https://nikopartners.com/

But he shouldn´t be trusted according to some "trust me bro" N4G random. Smh

2d ago
Barlos1d 23h ago (Edited 1d 23h ago )

Obscure Observer, so by your logic, we should also trust Pachter? Come on, it's like you're not even trying any more.

MrNinosan1d 16h ago

@Obscure
"We cover China, Chinese Taipei, Egypt, India, Indonesia, Japan, Malaysia, Philippines, Saudi Arabia, Singapore, South Korea, Thailand, United Arab Emirates, and Vietnam."

Yepp, very trusted and the biggest areas for videogame sales.

+ Show (1) more replyLast reply 1d 16h ago
Tody_ZA1d 23h ago (Edited 1d 23h ago )

@raWfodog You'd think an analyst would catch these facts, but just goes to show what gaming analysts are made of. We've only in the last year moved to PS5 only games, in addition to the install base cross-gen has been around for years. There are a lot of PS4 players still over there. It's amazing when people compare things whilst isolating all the significant facts.

And Rebirth being a direct sequel is also valid: anecdotally, I've just started FF7 Remake a week ago and I'm loving it, on Chapter 8, but I'm obviously not going to buy Rebirth until I complete the story which will take time.

Ironmike1d 13h ago

But it's hasn't sold as much the articles om Google stating bit so what if it hasn't the game is still great better than remake which tailed of in middle-of-the- game

TheEroica1d 18h ago (Edited 1d 18h ago )

Apologists always know what to say... 👍
Is it possible to squeeze in one more excuses for FF7 sales? Go for it!

Tody_ZA1d 14h ago (Edited 1d 14h ago )

@TheEroica Understand the meaning of the words you use or don't use them. An apologist argues in defense of something controversial or problematic. Pointing out relevant facts that an analysis or article did not take into account is constructive feedback and discussion. There are great movies, games and other forms of art that don't sell as expected, but later gain financial success.

Example? The Godfather Part 2 underperformed financially compared to its predecessor but is widely hailed as one of the greatest films and sequels of all time and is still influential to this day. And no, I'm not comparing Final Fantasy 7 to the Godfather, before you draw that strawman. There is one loose similarity however in that Rebirth is also overwhelmingly acclaimed and considered superior to the first.

Given the decision to split Final Fantasy VII into three separate games, of which Rebirth released exclusively for PS5 leaving the PS4 install base behind, and the final installment due in 2027, the sales performance is a bit more of a conversation than you're trying to make it out to be.

Crows901d 16h ago

Didn't even mention price increases across the board for all games...this causes all people to be more picky and limit game purchases

+ Show (2) more repliesLast reply 1d 11h ago
GoodGuy092d ago

Unfortunate but it's the reality of sequels. And I simply just don't hear much people talk about rebirth and even remake as these titles just seem too hard to get into with many newcomers and old fans that are upset with the many changes.

Eonjay1d 12h ago

The games are really good and both acclaimed and Rebirth is even better than Remake with a 90+ metascore but if you don't want to 'hear' the praise... you probably wont.

TheProfessional1d 12h ago (Edited 1d 12h ago )

It's kind of ridiculous how some people here are just making stuff up to explain the low sales. Just because you bought the game and you like it doesn't mean it sold better than it did. Same with FFXVI.

rpvenom1d 3h ago

For me its cause now that i know it releases on pc.. id rather play it with mods on my pc than my ps5

Battlestar232d ago ShowReplies(8)
gold_drake2d ago

well, according to some other reports, it had 2.1 mio. players in the first week.

so, who to believe now.

ZeekQuattro2d ago

It's safe to say if it sold that Square would of made a sales milestone announcement like they did with past FF entries or other IPs in general. They did a FF16 sales update within 2 weeks after it launched for instance.

gold_drake2d ago

there is no way this game hasnt already sold more than remake.

there doesnt need to be an announcement for everything, especially not if they released several updates amd the ultimania.

people are too obsessed with sales

CrimsonWing692d ago

I think there’s a reason we haven’t seen a celebratory tweet from Square on the sales. It came out on Feb. 29th and it’s Apr. 13th right now… that ain’t a good sign. I think this one can reach 3 mill at some point but will be behind Remake, which when it comes to business, that ain’t good.

Show all comments (79)
330°

Nvidia DLSS 3.7 drives a further nail in the coffin of native performance

Nvidia DLSS 3.7 is the latest update to the long-running AI upscaling technology, and it further shows native performance doesn't matter.

DustMan3d ago

I think hardware development is at a point where they need to figure out how to draw less power, These beefy high end cards eat wattage, and I'm curious if using DLSS & AI in general will lower the power draw. It would seem like the days of just adding more VRAM & horsepower is over. Law of diminishing returns. Pretty soon DLSS/FSR will be incorporated into everything, and eventually the tech will be good enough to hardly notice a difference if at all. AI is the future and it would be foolish to turn around and not incorporate it at all. Reliance on AI is only going to pick up more & more.

Tapani3d ago (Edited 3d ago )

DLSS certainly lowers power consumption. Also, the numbers such as the 4090 at 450W does not tell you everything, most of the time the GPU stays between 200-350W in gameplay, which is not too different from the highest end GPU of 10 years ago. Plus, today you can undervolt + OC GPUs by a good margin to keep stock performance while utilizing 80% of the power limit.

You can make the 4090 extremely power efficient and keep 90% of its performance at 320W.

However, in today's world the chip manufacturing is limited by physics and we will have power increases in the next 5-10 years at the very least to keep the technology moving forward at a pace that satisfies both businesses and consumers.

Maybe in 10 years we have new tech coming to the markets which we are yet to invent or perhaps we can solve existing technologies problems with manufacturing or cost of production.

On the other hand, if we were to solve the energy problem on earth by utilizing fusion and solar etc. it would not matter how much these chips require. That being said, in the next 30-40 years that is a pipedream.

MrBaskerville2d ago

I don't think fusion is the way forward. It will mosy likely be too late when it's finally ready, meaning it will probably never be ready. Something else might arrive before though and then it becomes viable.

Firebird3602d ago

We need to stop the smear campaign on nuclear energy.
We could power everything forever if we wanted too.

Tacoboto3d ago

PS4 Pro had dedicated hardware in it for supporting checkerboard rendering that was used significantly in PS4 first party titles, so you don't need to look to PC or even modern PC gaming. The first RTX cards released nearly 6 years ago, so how many nails does this coffin need?

InUrFoxHole3d ago

Well... its a coffin man. So atleast 4?

Tacoboto3d ago

PSSR in the fall can assume that role.

anast3d ago

and those nails need to be replaced annually

Einhander19723d ago

I'm not sure what the point you're trying to make is, but PS4 Pro was before DLSS and FSR, and it still provides one of the highest performance uplifts while maintaining good image quality.

DLSS is it's own thing but checkerboarding om PS5 still is a rival to the likes of FSR2.

Tacoboto3d ago

Um. That is my point. That there have been so many nails in this "native performance" coffin and they've been getting hammered in for years, even on PS4 Pro before DLSS was even a thing.

RaidenBlack2d ago

Don't know what's OP's point is either but ... checkerboard rendering was good enough for its time but in terms of image quality its wayy behind what's DLSS 3 or FSR 3 is currently offering.
The main point of the article and what OP missed here is that DLSS 3.7 is soo good that its nearly undisguisable from native rendering and basically throws the "its still blurry and inferior to native rendering" debacle, (that's been going around in PC community since 2019), right out of the window.

Einhander19722d ago

RaidenBlack

DLSS is as i said a different thing from FSR and checkerboard.

But you're talking about FSR 3 which probably is better than checkerboard, but FSR 3 has only started to get games this year, so checkerboard which was the first hardware upscaling solution was and is still one of the best upscaling solutions.

Give credit where credit is due, PlayStation was first and they got it right from the get go, and PSSR will almost certainly be better than it will be given credit for, heck digital foundry is already spreading misinformation about the Pro.

Rhythmattic3d ago

Tacoboto
Yes... Its amazing how many talekd about KZ2 deferred rendering, pointing out the explosions were lower res than the frame itself..
And of course, Then the idea of checkerboard rendering, not being native....
For sure, maybe this tech makes it minimal while pixel counting, but alas, seems performance and close enough , and not native now matters.....
I want to see it run native without DLSS.. why not?

RonsonPL3d ago

Almost deaf person:
- lightweight portable 5$, speakers of 0,5cm diameter are the final nail in coffin of Hi-Fi audio!

Some people in 2010:
- smartphones are the final nain in the console gaming's coffin!

This is just the same.
AI upscalling is complete dogshit in terms of motion quality. The fact that someone is not aware of it (look at the deaf guy example) doesn't mean the flaws are not there. They are. And all it takes to see them, is to use a display that handles motion well, so either gets true 500fps at 500Hz LCD TN or OLED (or faster tech) or uses low persistence mode (check blurbusters.com if you don't know what it means) also known as Black Frame Insertion or backlight strobing.

Also, image ruined by any type of TAA is just as "native image" as chineese 0,5$ screwdriver is "high quality, heavy duty, for professional use". It's nowhere near it. But if you're an ignorant "journalist", you will publish crap like this article, just to flow with the current.

There's no coffin to native res quality and there never will be. Eventually, we'll have enough performance in rasterization to drive 500fps, which will be a game changer for motion quality while also adding other benefit - lower latency.
And at 500fps, the amount of time required for upscalling makes it completely useless.
This crap is only usable for cinematic stuff, like cutscenes and such. Not for gaming. Beware of ignorants on the internet. The TAA is not "native" and the shitty look of the modern games when you disable any TAA, is not "native" either as it's ruined by the developer's design choice - you can cheat by rendering every 4th pixel when you plan to put a smeary TAA pass on it later on. When you disable it, you will see a ruined image, horrible pixellation and other visual "glitches" but it is NOT what native would've looked like if you'd like to honestly compare the two.

Stay informed.

RaidenBlack2d ago

Main point of the article is how far DLSS has come with v3.7 since 2018. If this is what we're getting already, then imagine what we'll get within next ~3 years. Yes parity will obviously be there compared to the then native rendering tech but it'll slowly narrow down to the point it'll be indistinguishable.
Something similar is like the genAI Sora ... AI generative videos were turd back when they were introduced (the infamous Will Smith eating video) ... but now look at Sora, generating videos that just looks like real life.

2d ago
Yui_Suzumiya2d ago

How much VRAM is standard today? My laptop has a 1080p QLED display but only an Intel Iris Xe with 128MB of VRAM. I currently do all my gaming on it but certain titles do suffer because of it. I plan on getting a Steam Deck OLED soon to play the newer and more demanding titles.

purple1012d ago

Maybe better to get a budget gaming laptop and link a dualsense to it

= Portable console with far better graphics than a steam deck! + bigger screen and able to use it for work / etc