Australian newspapers The Age reports on October 13, 2007:
The war between the high definition (HD) formats has ramped up a gear, with one camp declaring there will not be enough room for two.
"I think that there will be only one format. The faster we get to one format, the better for consumers," Sony Pictures Home Entertainment managing director, Michele Garra, said at a presentation in Sydney.
While the struggle between HD DVD and Blu-ray remains relatively close in the United States, Blu-ray has grabbed a big share of the market in Australia, outselling its competitor seven to one.
But Garra isn't happy yet.
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hots up? cmon now
here in Australia Blu-Ray is being promoted far heavier than HD-DVD is. Many people don't even know what HD-DVD is. You know that extravagant Blu-Ray add? With blu rain, cars, drums etc. with the black background? Well, if you go to any movie in Sydney (that's all I can confirm), but for the Sydney movie cinemas every movie they show, in the advertisements before it that Blu-Ray ad is always played.
It seems the only real battle is in America, I'm not from America so I can't say anything, but how is the promotion levels of HD-DVD in comparison to Blu-Ray?
(bubbles :D)
"The faster we get to one format, the better for consumers"
Totally agreed. The war was helpfull for consumers at first but now, with so many superb HD movies scattered between Blu and HD-DVD, I can't help but curse Paramout and their stupid decision.
Yea well...Australia sucks..take that Blu-Ray! what? no response? that's right...
HD DVD is losing not because it's unknown. That makes no scence really. Bluray is superior in every way. People would prefer the Bluray. HD DVD is not going to win soely because its inferior.