Sony will announce tomorrow that has bowed to consumer pressure by not only reducing the price of its 60GB console, but also creating a 40GB version priced at £299 to go up against the Xbox 360 Elite.
Confirmed by multiple sources in the games industry in the UK, Pocket-lint has learned that Sony Europe will officially drop the price in the UK of the games console by £56 to £369 in an attempt to boost sales ahead of the Christmas rush.
"We are currently under strict NDA, however that NDA runs out in the next 48 hours," a retail source told Pocket-lint.
"Sony is clearly hoping to make a comeback against the Nintendo Wii, which is currently outselling the PS3 four to one," an industry insider told Pocket-lint.
