60°

Karmarama tipped to win £13m Nintendo account

Nintendo is poised to appoint Karmarama to its £13m advertising account following a four-way pitch. The review was called in May after incumbent Leo Burnett resigned the account.

The agency is believed to be in final negotiations with the Japanese console company following a pitch against agencies thought to include Vallance Carruthers Coleman Priest (VCCP), Miles Calcraft Briginshaw Duffy (MCBD) and CDP.

Leo Burnett handled the account for seven years and oversaw the advertising for the launch of Nintendo's Wii console. Nintendo reappointed Leo Burnett last July after a pitch against Wieden & Kennedy, Grey and United. At the time, it moved its media from Starcom to Mediaedge:cia.

Nintendo increased its media spend from £5m to about £13m last year to support the launch of Wii. More than 5 million consoles have been sold globally since its launch nine months ago. It is thought that the Wii has sold just a million fewer consoles than the Xbox 360, which was released a year earlier.

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marketingweek.co.uk
110°

6 Fun Games Where You Actually Play As The Bad Guy

While the mainstream media always sees things turning in favor of the hero, here are 6 games that own being a bad guy.

Profchaos7h ago

Pretty much all of these games listed are based around a morality system you don't have to be bad and you don't have to be good.

It seems to have left out some real amazing games like red dead redemption 1/2,ass effect and true crime la/ny

Tacoboto6h ago

Armored Core VI?

Ok, I'm really missing something here. Just beat chapter 3 earlier this evening, unlocked A-rank Arena fights. I'm not seeing or sensing any branching paths or morality system and I've done every side mission and arena fight available to me up to that fight.

Is something big coming soon to branch the story?

banger886h ago

No mention of Grand Theft Auto? Saints Row (original trilogy), Manhunt? Also The Suffering (depending on the ending you get).

70°

Infinite Space: The Story Of A Forgotten Space Opera And Sega's Negligence

Space opera fans deserve a chance to experience the vastness of Infinite Space, and Sega needs to make up for its mistake.

ZeekQuattro15h ago

I still go back to Infinite Space from time to time. Probably the most underrated game I ever played.

CDbiggen11h ago

Felt like I was the only person who bought and played this lol

60°

Pac-Pix - A Fantastic Forgotten Spinoff

Pac-Pix launched in 2005 as a Nintendo DS exclusive, and deserves to make a comeback on modern touchscreen devices.