PS3: More Moles Confirm Price Drop

Sony President Ryoji Chubachi may be denying any Playstation 3 price cut, but that's not stopping the retail moles from saying that they're true.

Today Kotaku received word from moles at both Best Buy and Target that they too have word of a price drop. The Target mole reports that the retail chain's inventory tracking program is listing retail for the 60GB PS3 at $499.99. And a mole at Best Buy tells Kotaku they just received their upcoming ads and that they all list the PS3 price at $499.99 as well.

[nice_cuppa]

is there a price cut or not ?

what \/
now im more confused ! ; )

[coolmatrix]

If you understand marketing and selling products you understand why Sony is doing what it is doing today with the PS3.

The PS3 has been a good loss-leader for Blu-Ray, Cell, HDTVs and a host of other products yet to be named at Sony. Every PS2 sale amounts to about 300 - 400 % profit at this point. Pecentages could be higher.

HOW TO YOU MAKE BILLIONS in the LONG RUN....

1. Continue support for PS2 until 2010. Max profits...Max sales of PS2 game software which Sony is still shocked by the sheer numbers of units sold momth to month. Cheap, relaible DVD player, etc, etc. Worldwide sales show no sign of slowing down.

2. Be the front-runner in HDTV and the high def space. Without relying on broadcast or other services the PS3 became the loss leader in HDTV sales. Move billions of HDTV Sony televisions for straight PROFIT...BILLIONS per month on Sony brands TVS.

3. Establish the next DVD standard with BluRay. Using BLuRay quality and storage medium Sony again used its ownership of Movie studios to showcase the next generation of HD products allowing consumers to see first hand what to expect. PS3 loss-leader and now BluRay is the standard. BluRay leads the HD era of movies and programs for Sony.

4. The PS3 high cost at the onset would provide Sony adequate time to build and test the power of Cell servers as well as set up their HOME online space. Knowing that development alone would take two years minimum that would allow Sony to use early adopters as beta as well as load-balance the backend of the server farms.

5. The next biggest challenge for Sony is to ramp up production of Bluray and Cell enabled household products. Industrial products are also in the beginning phases of testing and manufacturing.

6. Release updates to PS3 in small modules the way its supposed to be done rather than big chunks like MS does. This allows Sony to guarantee high quality releases while meeting the changing needs of its existing PS3 owners.

Sony PS3 is only about 20% done with its Executive Summary bullet points.

There is still about 80% more back-end development left for Sony to rollout for the PS3.

You cant rush development for Cell with 50GB storage and you definitely cant expect developers to fully grasp programming cell in less than 500 hours per developer to begin to tailor the power of the Cell.

Sit back and watch what happens in late 2007 and beyond.

MS is also running out of PS2 franchises to POACH.

If third-party fail to hit their sale numbers with 360 many will fail because they will be four years behind in learning to code for Cell.

Watch what happens. Sony knows, you do and only time will tell.

[kevoncox]

QFT

[ASSASSYN 36o]

I was watching CNN as they were talking about the 360 failures and they later stated sony has publicly denied any price drop of the ps3.

[aiphanes]

So we just got to wait and see by the 11th...

[pwnsause]

of course sony is denying it, they dont want people to know, imagine if you are going to drop the price on a curtain day, and people find out that your going to drop the price on that curtain day, its obvious people arent going to buy the product until it officially drops on that curtain day, all companies do it, so dont get confused by its a business stategy that basically got leaked all over the place

[NewScratch]

if leaks are good or bad really. on one hand its nice to know so much so quickly but all the information seems to just spoil folks so that no matter the news the reaction turns negative with the buffer of time before it actually hits. sometimes this steady stream of info eats itself, rumors and speculation masked as fact don't help either.

[nobizlikesnowbiz]

Yea theres no point in believing any of this speculation.

We will just see next week. We all know a lot of things are going to happen.

360 will still probably drop in price if PS3 does. Maybe not a $200 drop, but maybe pull a Sony $100 drop.

[aiphanes]

But they will around christmas. Sony Will dropt the PS3 price by at least $100 maybe even more at E3...but right now it is generized at a $100 price drop.

Microsoft will not drop the price at E3 but will drop the price of the Xbox by $100 around christmas...If they drop during E3 then it will be $50.

[timmyp53]

either sony is dropping the price or the retailers r doin it without em
http://www.n4g.com/industry...
http://www.n4g.com/ps3/News...
edit: haha moles.. thats funny

[cdzie1]

My advice would be to hold off on buying a PS3 until the 15th. Wait... no one is buying PS3s anyway? Oh, nevermind...

[Synex]

Last I checked n4g.com had a couple articles on the PS3 outselling X360 in Australia and Japan, and is almost selling at the same rate in Europe.

[Creepa at GameManx]

lol @ them using the word "mole"

[ENNO]

Is anyone else getting confused with this confirmed and then sony not confirming it and then someone else saying its confirmed??

[mcgrawgamer]

could it be a conspiracy theory? Could retailers be starting these rumors to push Sony to force a price drop? I kind of find it hard to believe Sony would do a price drop after all the talk they did last year about the PS3 being the best value for it's current price. I for one want a price drop....but I didn't expect to hear about one until 2008.

[tehcellownu]

it will happen this e3..just wait for the offical confirmation even though we know its true.lol.

[Kokoro]

Oh Moly holy!!! They are maybe just doing what they did at GDC, denying than boom: look what we had in store for you!!! If not, well dreams will be shattered.

[pwnsause]

I can see Sony Blackballing everyone if people are trying to confirm this, just like that one time with kotaku when they found out about home lol

[ichimaru]

my head hurts. go ahead cut the price idon't care any more. Sony has to be confused at some point

[xRiotmanx]

im so mad i traded in my xbox 360 a month ago now if the price goes down im gonna be really mad because i spent 600$ when i could of spent 500$ but i think e3 will show people that the ps3 this is my opinion.

[CAPS LOCK]

i hope they cut the price of the ps3 in the UK. £425($850) is too much, it should of been £300 to start with.

[nobizlikesnowbiz]

Sony can't keep the lid on anything. So many sites with "proof". It's hard not to beleive it's true and was leaked. Probably unintentionally.

Seems there will be a price drop. $100 isn't enough though!

<EDIT> @ Below: It may be enough for gamers who were trying to decide between the two. I was saying it wasn't enough to get me to buy one. Still no games folks. Still no games.

And when they get these fabled "games", they better be amazing. Or I'll just play my better version of a multi plat on my 360 and call it a day.

[kornbeaner]

$100 is enough to take away some potential 360Elite owners IMO.

for $20 more you get a system with a Blu-ray player.

[Blasphemy]

And wifi

[QuackPot]

Yeah, Sony was really useless at keeping the lid on Killzone 2 for the last 2 years.

Since all the facts about KZ2 are out already, guess there's no need to check out E3.

NOT!!!!

[cdzie1]

Who's moles are confirming the price drop? Ken Kutaragi's? A talking mole? This is real news! Call CNN!

[NewScratch]

finally....

[the_round_peg]

Rumors and uncertainty of a price cut would only encourage potential customers to hold off on buying PS3.

[hotshot1237]

but sony cant afford 2 tell people that a week in advance bcuz that would hurt sells. up until e3 of course. but im not gonna say it iz a price drop bcuz if it isnt then people r gonna say sony lied. and reality is they didnt say ANYTHING. but i wouldnt b surprised if i hear that they drop the price 2 $500 bcuz they know people want that price drop

[Mike134nl]

Maybe sony changed their mind cause the competition is having failure rate problems.

[ALIEN]

I don't think it will hurt SONY at all, since ps2 is helping them a lil bit.

[Whoooop]

Now that the internet is infected by this rumor, they at least have to think about giving a price drop, because a lot of people will hold now and wait for this to be confirmed..

I think SONY is in a good position for a price drop, IF MS ain't planning on giving one right after SONY, because of the RROD losses..

If SONY plays this right they can get momentum and if they deliver on E3 and give us what we're expecting.. Things can turn around sooner than later..

[progx]

still listening to retail douchebags when the PRESIDENT OF SONY says no.

[Blasphemy]

Dude the ads have it in their paper as a new price. I believe it because we get our ads in about a week befor the actual sales start to. I wish I was able to go to work today to see the new ads for next week to confirm this.

[power of Green]

((((#22))))) I wouldn't think so PS3 has its own problems 360 aside. Failure problems won't be a long term hamper by any stretch of the imagination.

MS has the right formula as the PS2 did and eairly problems as the PS2 did aswell yet Sony fans hope this will be a generational chalange with 360 sales.

Nothings different the recent news isnt telling anybody anything they didn't already know(well they didn't know about the 3 years for free and new xbox you get with this new warrenty)People love the 360 and its line-up and the devs love the 360 because its superior design for games and the qualty of games as an result and the sale because of it.

[Groo]

If any of you already have a PS3, why do you care about a price drop? Do you think you are gonna get some of your money back or something?

[QuackPot]

The other being games and net service.

There are millions of Ps2 owners waiting for the right price and the games to finally migrate and join the fraternity.

[crippler666]

If they keep with the free 5 Blu-Ray movie deal then the $100 off price is kinda good. They want to use either the E3 or a prominent game release to tie it in.

[bootsielon]

1. Sony is not losing as much money per console produced. You gotta be an idiot if you think Sony is still losing as much as 7 months ago.

2. Sony has already taken the hit of overproducing PS3s, meaning they've already lost the amount of money of the amount of PS3s unsold multiplied by whatever PS3 costs being produced, plus the loss on all those sold systems. So every system sold after that is pure income (not profit).

3. Sony can lower the price because the next revision of PS3 will cost significantly less than the one previously sold. Perhaps there'll be a second price drop by holiday season, when the games come out. The reason this would be temporary is in order to gain steam/momentum.

4. 500 is still very expensive, but it's definitely a shift in demand. Some people that were waiting for a price drop will buy it. There are plenty in this group.

5. Sony just needs to lower it to 400 by holiday season. With games there'll be more demand, and with a price drop there will be even more sales due to the shift in demand.