Later this week SingStar celebrates its fifth birthday, and to mark the occasion GamesIndustry.biz sat down for a chat with three of the people that have helped make it all happen - Mike Haigh, now development director at Sony London Studio, Kevin Mason, principle designer on SingStar, and Dave Ranyard, executive producer.
Over the course of this three-part feature we'll look at the concept of value, the challenges of bringing hardware to the market at no extra cost, and the various issues facing the fine art of the music licenser - but here we begin with the origin of the games, how the idea came about, and how it could all have been very different with a game called Sing-Along Safari.