10°

Nintendo Adverts Rated as Best Performers

The Phoenix AdPi Audit combines brand performance, advertising performance, and copy testing. This latest one measured consumers' reactions to 30 ads that were in-market from October through December 2008. The ads were from top video game publishers such as Activision, Disney Interactive, Electronic Arts, Microsoft, MTV Games, Nintendo, Sony and Ubisoft.

Read Full Story >> Comments (0)

electronictheatre.co.uk

Save | Email | Info | Report | Add Alt Source

Incoming News

0°

Industry News

China in violent content crackdown

Industry News | News

China's Ministry of Culture has issued a circular demanding that game companies refrain from content that is "not up to standard" or offe...

20° Tom Petty and Girls in Rock Band DLC Next Week 2d 4h ago \| Multi \| Com(0)	30° Rock Band DLC Releases (Week Beginning Nov. 15th) 6d 15h ago \| Multi \| Com(1)
110° PlayStation Store Global Update 11/19/09 2d 23h ago \| Gaming \| Com(17)	30° Rock Band Weekly Update - November 13th, 2009 7d 20h ago \| Multi \| Com(0)
30° Active Video Games Count as Exercise 5d ago \| Industry News \| Com(0)	30° Surprise: Wii Fit won't actually make you fit 10d 21h ago \| Wii \| Com(1)
10° The Ten Reasons Why You MUST Get LEGO Rock Band 5d 4h ago \| Multi \| Com(0)	30° Girl Plays Flute into the Rock Band Microphone 12d 14h ago \| Gaming \| Com(4)
40° Wii Music: You Haven't Heard The Last Of It 6d 3h ago \| Wii \| Com(1)	30° Breaking Down the Current Values of the Call of Duty Franchise 12d 19h ago \| Xbox 360 \| Com(5)