Sony has moved to dispel Microsoft claims that Xbox is outselling the PS3 in Europe, revealing internal figures that say its console has sold 300,000 more units than Xbox 360 in PAL territories.
And the company doesn't feel it has to follow Microsoft and further ignite consumer interest with a price cut of its own anytime soon.
SCEE president David Reeves told MCV that Sony will remain focused on the value offered by the PS3 and its extra functions and services – at its current £299 SRP.
"No we are not going to go down in price; neither are we going to go down in price on PS3 in spring time either. Absolutely not, whatever you might have heard to the contrary,"