A new industry report released by IBISWorld, reveals women and older adults -- not the proverbial nerdy teenage boys -- are the new driving force behind the success of the video games industry as console manufacturers and software developers race to expand their offerings beyond the traditional action genre which has always appealed to youngsters. According to the report: *38 percent of U.S. gamers are women and the average player is 35 years old, *The average purchaser of video games is 39 years old, *24 percent of game players are aged over 50, *around a third of American households have a gaming console.
