It was the game that promised everything - but while it delivered overwhelmingly in sales, GamesIndustry.biz can reveal how the fallout from the critical split over Assassin's Creed late last year has impacted the way in which the French publisher is now hyping its biggest properties to the media.
Pivotal holiday 2008 release Prince of Persia, another ambitious action-adventure and update to one of Ubisoft's most successful franchises, is now being promoted on a deliberately "compressed" version of the Assassin's Creed PR and marketing plan as a direct result of the firm's experiences with the medieval open-world title.
Following the sky-high expectations precisely set by a scintillating reveal campaign in the run up to the release of Assassin's Creed in November 2007, few industry watchers at the time predicted the critical gulf that would emerge between leading publications in the US and the UK.
