PS3Fanboy writes:
The new look PSN Store is definitely something to behold, even if we've mostly gotten used to what it looks like by now. Unfortunately, it suffered from not caching images properly and, as a result, slow loading of items on the store. If you're someone who's particularly annoyed by this, then you'll be happy to hear that firmware 2.40 seems to have brought with it a little surprise which makes the store run a lot smoother. This is true of both the US and the EU stores.