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How Konami and Sony "messed"-up the release of the Limited Edition Gun Metal Grey MGS4 PS3

"The most powerful form of marketing is word-of-mouth.

"Let's recap. The MGS4 LE bundle includes the LE version of the game and a new color scheme for the controller and console. The console itself is inferior to the 80GB version but costs significantly more. The bundle is not sold in stores; only on the Konami site. Konami didn't tell consumers what time it would be available. When it finally became available, very few could actually purchase it. Those who got lucky observed a refundable $500 mandatory insurance charge, bringing the total up to $1120.98 which is immediately deducted from your account.

"Let's recap. The MGS4 LE bundle includes the LE version of the game and a new color scheme for the controller and console. The console itself is inferior to the 80GB version but costs significantly more. The bundle is not sold in stores; only on the Konami site. Konami didn't tell consumers what time it would be available. When it finally became available, very few could actually purchase it. Those who got lucky observed a refundable $500 mandatory insurance charge, bringing the total up to $1120.98 which is immediately deducted from your account." writes Kyle Stallock
wow4u - contributor
Published: 64 days 2 hours ago | Article | PlayStation 3 | Industry News
 
 
 

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