The mobile games industry has suffered from a generally poor reputation within the traditional games industry, struggling to make much headway from fairly static figures that show around 5 per cent of handset owners downloaded games - but the numbers don't necessarily paint the whole picture.
In the first part of a wide-ranging interview with GamesIndustry.biz, EA Mobile's European marketing director Tim Harrison gives us his thoughts on where the industry sits at the moment, but how the picture is changing.