Multiplatform casual games company Oberon Media has announced a rebranding of its publishing division under the name of the recently acquired mobile brand I-play.
Senior vice president of publishing for Oberon Media Don Ryan notes that the move has come about due to the need to "convey the essence of our core business, regardless of platform", and to better show the company's ability to develop and publish content over the three major platforms of online, mobile and interactive television.
Gamasutra spoke to Ryan about the rebranding initiative, its impact on the company as a whole, and the idea of casual gaming as a mindset.
