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Deciding The Fate of Dante and Phoenix — How Capcom Predicts Game Sales

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Remember how difficult it was to find the first Phoenix Wright: Ace Attorney? Contrary to message board conspiracy theories, that wasn’t actually Capcom’s fault.

When MTV Multiplayer tried (and failed) to buy Tetris DS, it made them wonder. How does a publisher predict demand? How do they figure out how many copies to manufacture and ship, and when (and why) do they halt production lines?
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multiplayerblog.mtv.com
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Published: 52 days 4 hours ago | Article | PlayStation 3 | Xbox 360 | Nintendo DS | PC | Industry News
 
 
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