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Scientist knocks Nicole Kidman's Brain Training ad

7
2 Jan 2008 -- As part of a feature on the Daily Telegraph's website debunking celebrity endorsements, British neuroscientist Dr Jason Braithwaite takes issue with Nicole Kidman's endorsement of Dr Kawashima's Brain Training for the Nintendo DS:

"I have quickly found that training my brain [with Nintendo's Dr Kawashima's Brain Training computer game] is a great way to keep my mind feeling young."
- Nicole Kidman, actress

"There is no conclusive evidence showing that the continued use of these devices is linked to any measurable and general improvements in cognition. Practice at any task should lead to some form of improvement for that specific task."
- Dr Jason Braithwaite, cognitive neuroscientist

[ Title: Computer and Video Games ]
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telegraph.co.uk

[via computerandvideogames.com]
Alternative Sources:
Scientists scold celebritie... - joystiq.com | By: Catastrophe
The Round Peg - contributor
Published: 678 days 3 hours ago | News | Nintendo DS | Gaming
 
 

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