"Last night, during the 2007 SEMA Show, Kazunori Yamauchi - creator of the Gran Turismo franchise - and PlayStation hosted the Fifth Annual Gran Turismo Awards at Las Vegas hot spot, Tryst. Every year, hundreds of SEMA Show exhibitors enter their customized vehicles into the GT Awards with hopes of being crowned "Best in Show." What's the big prize, you ask? Much more than HUGE bragging rights, the Best in Show vehicle is immortalized in a future Gran Turismo product for millions of fans to drive!
Check out this video for a taste of what GT Awards is all about". - PlayStation Blog