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350°

Why America Embraced Master Chief

There has been never been a phenomena in the United States like the Halo series, and in particular, its hero, Master Chief. While there have been crazes – the Pac-Man craze, the Pokemon craze, the Mario craze – they have never had the presence or popularity that Master Chief has had...

...The question is – why? Why has Master Chief captured the imagination? What sort of magic synergies have elevated Master Chief in America to icon level? This article shall explore why, and find that there actually is no mystery to Master Chief's success.

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JonahFalcon - contributor
Published: 64 days 8 hours ago | Article | Xbox 360 | Xbox | Gaming | PC

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Cajun Chicken - 64 days 11 hours ago

1 - Is Marcus Fenix the next Master Chief?

NO WAY.

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randomwiz - 64 days 11 hours ago

1.1 -

agreed.... not many people would know who Marcus Fenix is if you asked them.

I'd say the next biggest American gaming star is Kratos

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JonahFalcon - 64 days 10 hours ago

1.2 -

Coulda been Duke :p

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Cajun Chicken - 64 days 10 hours ago

1.3 -

I think Tommy from Prey and the (Surely upcoming sequel) will be the next MC, or at least 360 mascot. I really don't believe in Marcus Fenix as a character and Alan Wake doesn't particularly sound like a franchise yet, not really even Shepard from Mass Effect because you can alter him/her.

Overall, I believe Tommy is the best candidate.

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Pandamobile - 64 days 9 hours ago

1.4 -

It should have been Duke. Master Chief has no personality whatsoever.

Whereas Duke is one of, if not THE most badass characters ever created.

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skv007 - 64 days 9 hours ago

1.5 -

duke, kratos........ (dare i say) Max payne? lol

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Blaster_Master - 64 days 8 hours ago

1.6 -

At least Marcus Phoenix had some type of personality. What is with you fanboys that act like Master Chief is some kinda awesome character?

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deadreckoning666 - 64 days 8 hours ago

1.7 - Master Chief is the most overrated character in gaming history

...but I thank him for the impact he has made in making gaming more popular.

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Pizzagaki - 64 days 8 hours ago

1.8 -

Its not about Master chief his personality, its about what he pulled off, and experiences on his adventures.
Masterchief is the ultimate freak that withstands everything.

Besides, as if the Terminator or Robocop got so much personality.

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Microsoft Xbox 360 - 64 days 8 hours ago

1.9 -

"What sort of magic synergies have elevated Master Chief in America to icon level?"

All it takes is heavy presidential campaign-like advertisements and rigged reviews. Not to mention articles like these, giving the illusion of Halo being better than what it really is.

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ThanatosDMC - 64 days 8 hours ago

1.10 -

Duke is better. Saving lots of sexy prostitutes.... errr...

Nathan Hale is much much better than MC. He actually has character.

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Shbzshar - 64 days 7 hours ago

1.11 -

chief doesnt have a bad ass character or a bad ass persona... he's not even written that way in the games

but its when you play him ... you feel it... when you take a hornet to the air and bring down some banshees and phantoms and then jump off midflight onto a scarab and beat down the pilot with a grav hammer ... blow it up and then jump down onto a ghost and clear out the brutes... it gets crazy ... after the set piece battles you cant help but think ...damn that was bad ass...

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1.12 YLOD Service Rep | 64 days 7 hours ago - deleted by mod -

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Cajun Chicken - 64 days 7 hours ago

1.13 -

Marcus Fenix is about as emotional as a cardboard cutout. That's why not him.

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AnttiApina - 64 days 7 hours ago

1.14 -

Yes... Because we all know how Kratos is an USA citizen...

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hitokiri - 64 days 7 hours ago

1.15 - @Pizzagaki

"Besides, as if the Terminator or Robocop got so much personality."

Have you even seen Robocop? The first movie i mean... Murphy had a lot of personality.

Anyways... i agree with everyone that says its could have been Duke but oh well, sh@t happens.

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ReservoirDog316 - 64 days 4 hours ago

1.16 - @ Pizzagaki

Yeah and the Terminator had a personality, in part 2 at least. That's why it was sad when he died in the end.

Have you even seen Terminator or Robocop? Make it a priority, they're good.

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calis - 64 days 2 hours ago

1.17 -

Seeing the ridiculously over hyped first paragraph I was wondering who wrote this dribble and of course it was Jonah, a 360 fanboy.

Halo isn't even close to the biggest phenomena in the United States, get real.

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Real Gambler - 64 days 11 hours ago

2 - Very long article....

Shorter version:

BECAUSE HE HAS A BIG GUN!

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2.1 SCThor | 64 days 8 hours ago - deleted by mod -

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Pizzagaki - 64 days 8 hours ago

3 -

The next Masterchief will be a different Spartan :)
And its not only the USA that embraced Halo.

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Godmars290 - 64 days 8 hours ago

3.1 -

Its going to be a different faceless guy with a gruff ragged voice who's only known by his rank, which will also be Master Chief?

Do tell.

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UNCyrus - 64 days 8 hours ago

3.2 -

Hahahahah! Where else embraced Halo?

Halo 3 sold 3x more in the USA than it did in every other country in the world combined!
(source) http://www.vgchartz.com/gam...

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Pizzagaki - 64 days 8 hours ago

3.3 -

Well, its better to compare the USa to continents, and not country's
The usa got like 350 million people living in it, thats more then all the country's in west europe combined.

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Godmars290 - 64 days 8 hours ago

3.4 - "The usa got like 350 million people living in it"

Yes, and yet somehow 8 million Halo 3 owners, out of less than 30 million 360 owners worldwide, equates to the whole of the country being mad for the game.

Pokemon is and probably will be more popular for som time to come. If not forever.

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Arnon - 64 days 2 hours ago

3.5 - @Godmars290

Halo 3 has sold 10.13 million copies. That's 1/3rd of all 360 owners. Yes, Master Chief is one of the gaming idols. It's a household name. It's a game that is played by all ages.

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ChanDangle - 64 days 8 hours ago

4 -

Because Americans loves green power rangers.

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Pizzagaki - 64 days 8 hours ago

4.1 -

*looks at avatar*

Actually, Masterchief looks more like a badass F1/Indycar driver.

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ChanDangle - 64 days 8 hours ago

4.2 -

The stig is a legend on his own.

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ThanatosDMC - 64 days 8 hours ago

4.3 -

Hey the green power ranger was my favorite in the original with his godzilla mech.

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Shbzshar - 64 days 8 hours ago

4.4 - ^

yeah... but then he then later returned as the white ranger and turned all depressed and boring...

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ThanatosDMC - 64 days 7 hours ago

4.5 -

So true. Kimberly used to be hot back then... but damn, the years werent good to her.

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MK24ever - 64 days 8 hours ago

5 - War is the lack of intelligence, that's why.

Sci-fi, war, shooting, guns, generals, troops, lack of respect for others (in this case aliens), Microsoft Hype-machine, media support from pro-American made products, do I really need to continue explaining why is Master Chief so popular?

He isn't popular, he was made popular.
I respect american ppl, american gamers, but the media, politics in general and some over-ignorant factions of your society is truly truly sad, so much that it can create a shadow over the many decent and normal US citizens.
Maybe Obama will fix what become wrong in the last 150 years in US.

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Godmars290 - 64 days 8 hours ago

5.1 - Agreed.

You can't look at MS only ever growing ad budgets around a Halo game, the $2K promo bundles that went out to reviewers, and say that its popularity is genuine.

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kaveti6616 - 64 days 5 hours ago

5.2 -

I didn't think it was possible to infer political ideology from a video game... but you made an effort. From the plot of Halo, it was the Covenant that were hostile first. The UNSC did not start the war, they only defended themselves. The Covenant are nothing like the terrorists from the Middle-East. The Covenant are meant to be interpreted as a faceless, nameless threat in the first game. In fact, in the first book, Halo The Fall of Reach, the Covenant's side of the story is never told, not once. The humans did nothing to provoke the wrath of the Covenant. The Covenant was just going around, assimilating other species and going on some religious mission set forth by the leaders, the Prophets.

Halo is about killing aliens who are trying to kill you. Hardly anyone I know who plays the game has ever interpreted the plot of the game to be referencing any real life conflict. The reason why Americans love the Master Chief is because he is the nameless, faceless hero that we need in times of hardship. He is the Chuck Norris of the video game world. He does not die, he does not quit, and he is never afraid of anything or anyone. He does his mission with honor, with dignity. American ideology has become rooted in patriotism. Master Chief represents a true patriot. His cause is never questioned.

More than anything, it is a mindless shooting game. The characters have no depth in the games themselves. In the novels there are more details.

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zagibu - 64 days 3 hours ago

5.3 -

Not that I completely agree with OP, but your arguments actually work in favor of it. Of course the Covenant attacked first. America is always attacked first as well. At least that's what history tells us.

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Obama - 64 days 1 hour ago

5.4 -

You are absolutely correct. We should teach our children to look down on Master Chief.

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kaveti6616 - 64 days ago

5.5 -

I don't think, historically, that America has been attacked first. America is a capitalist nation and thus it has interests in other regions which can support its infrastructure. The Middle-East is said to have an abundance of oil reserves. The United States has shown a lot of interest in it, and in years passed different government administrations of the United States have made deals with administrations of the Middle East to get oil. The attacks that America has fallen victim to are in response to perceived attacks inflicted upon the Middle East. The terrorist groups didn't choose to attack America for no reason at all, although you have your right to question whether their reasons were valid and enough to justify the killing of American civilians.

History is but a fable agreed upon. There is no real Truth.

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jleack - 64 days 8 hours ago

6 -

I really can't stand how he looks... why couldn't they have done a better job with the suit?

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Morbid Bulldozer - 64 days 8 hours ago

6.1 -

You should consider a closed helmet yourself. :>

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kaveti6616 - 64 days 5 hours ago

6.2 -

Ouch. In Jleacks defense, if that avatar is a pic of him, he's really not ugly. And I am straight.

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lamigol - 64 days 8 hours ago

7 -

Master Chief looks stupid. He is not a good look for a world saving hero. He is however a good look for a man at an Elton John party

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Pizzagaki - 64 days 8 hours ago

7.1 -

Says the man with star wars troopers in his avatar.
They did a whole lot better job on Spartans then they did on those troopers.

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clintagious650 - 64 days 8 hours ago

8 - I'll take marcus fenix over masterchief...

When I think of masterchief I get a picture of him using wiifit lol. I think because hes not a gaming icon that blew me away like solid snake, mario, zelda. He reminds me of wiifit because halo sells millions but never wins GOTY. The series has really fallen off since the first & is such an overrated series now. Fun online game but thats about it. Story from 2 & 3 are generic at best & in order to really understand the halo world u need to buy books lol. Masterchief is like the guy on the kfc bucket. Sells alot but will only be known because of the large fanbase who enjoys halo but to gamers like myself he will always be just an overrated icon on a chicken box.

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zootang - 64 days 8 hours ago

9 -

Treasure hunting Drake? He is one cool cat

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Ceekay - 64 days 6 hours ago

9.1 -

Drake is just badass.

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The BS Police - 64 days 8 hours ago

10 - .

At the age of 14 the Master Chief killed four ODST soldiers in hand to hand combat in seconds without the aid of any sort of armor. How many other game characters can attest to that?

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Shbzshar - 64 days 7 hours ago

10.1 -

haha i remember that ... "fall of reach" right ... after the genetic experiments...

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zootang - 64 days 7 hours ago

11 - The BS police

Sounds like Tyson

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Ko_Uraki - 64 days 7 hours ago

12 - It's simple

Because Master Chief is Captain America in a different universe.

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Peter North - 64 days 11 hours ago

1 - "There has been never been a phenomena in the United States like the Halo series,"

C'mon RRODbot, stop the lies.

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JonahFalcon - 64 days 10 hours ago

1.1 -

Guess you weren't around when Halo 2 and Halo 3 were introduced. Everyone from the NY Times to Mother Jones went on about it. Halo 2 had people playing on the big screen in Times Square. Halo 3 had worldwide launch parties that were so huge a suburb of London cancelled theirs because they feared it would become a riot.

Enjoy this Wiki article:

http://en.wikipedia.org/wik...

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54percent - 64 days 9 hours ago

1.2 -

hahaha I love the imagination of some people, are bots people?

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cyborg6971 - 64 days 7 hours ago

1.3 - @falcon

It's called hype halo is the most over rated game of all time just because ms has the money to put halo on the big screen doesn't mean it has captured Americas collective thought. Over saturation that is what halo is if every game had a 10 million $ budget and a 30 million $ ad budget it is bound to get some attention.

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FiftyFourPointTwo - 64 days 10 hours ago

2 -

Master Queef is overrated. That is all.

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JonahFalcon - 64 days 10 hours ago

2.1 -

The money says he isn't. LOL

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Brutallyhonest - 64 days 8 hours ago

2.2 - Really Jonah?

Well using your logic then Wii Fit is the greatest most embraced game this generation has seen! So where is your "Why has America embraced Wii Fit" article? I don't expect an answer anytime soon because unlike most people here I know who you are and your agenda. The biggest most immature shill the internet has ever seen. Why don't you sliver yourself back to usenet where you belong?

All I will add is google Jonah Falcon people. Then you will see what you are dealing with but I warn you it is disturbing.

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Pandamobile - 64 days 9 hours ago

3 -

"None of this would matter if Halo were just a good shooter. The fact of the matter is, the Halo series stands alone with Half-Life as the greatest shooters ever made. The first Halo was so good, while it was winning every award known to man, people went to extremes to play online multiplayer, making Gamespy’s Tunnel program popular beyond belief. "

Half-Life 2 is in a league of its own, but nice try.

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Taarec10ToTheEnd - 64 days 8 hours ago

3.1 -

Half-Life 2 is overrated also. And Crysis too. I hate Halo, but I'd take it anyday over any of Valve's generic trash. But I'd take Crysis over Halo anyday. Then again, I'll take Killzone 2 over any other shooter

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shutupandplay - 64 days 7 hours ago

3.2 -

You`d take killzone 2 over halo: ce and half-life 2? You poor deluded fanboy, looks like siding with the ps3 has really corrupted you. I`m sorry for your loss.

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ULTIMATE_REVENGE - 64 days 8 hours ago

4 -

American people like war

They liked Rambo, they liked Arnold schwarzenegger and so they will like Master Chief

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shutupandplay - 64 days 8 hours ago

5 -

Halo just pwns. From the LAN parties, to professional team competitions, it`s one of the most successful games ever. Only the idiot ps3 fans try to put it down, and the only place they`re successful in doing so, is N4G. It`s their little haven, sheltered from the actual gaming world.

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deadreckoning666 - 64 days 8 hours ago

5.1 -

@shutupandplay- I agree with you 100%. PS3 fanboys want something to fail, that shows NO signs of stopping whatsoever. Whether they like it or not, Reach will come out and it'll raise the franchise and gaming to a whole new level with Natal support.

@NegativeCreep- Peter North is the first one to comment in EVERY thread hes in, yet HE isn't PATHETIC? Why doesn't he every come to the gamer zone huh?(Dude, show me ONE article where I said Sony pays someone off..just give me ONE. Ur full of crap. The day you learn to embrace BOTH consoles is the day ull see the light) Heres a bubble, I feel bad for you :)

Is Master Chief overrated? YES, ABSOLUTELY, but what the character has done for the popularity of the industry is MUCH MUCH appreciated by me and many gamers alike. If Halo never existed, gaming wouldn't be taken as seriously as it is today.

Ur right, Playstation DID begin the momentum. Afterwards, the Halo franchise helped CONSIDERABLY. Dude, Halo 3 is the MOST PLAYED exclusive between the PS3 and 360. Its not even about sales. Many people love the game. Neither u or I can change that.

HAHAHA u just proved my point Negative, have a nice day :)

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NegativeCreep427 - 64 days 8 hours ago

5.2 -

"...only place they`re successful in doing so, is N4G. It`s their little haven, sheltered from the actual gaming world."

Why do you try oh so hard to secretly pawn off your pathetic fanboy life on others?

@ deadreckoning

"PS3 fanboys want something to fail, that shows NO signs of stopping whatsoever"

Sounds very similiar to the way idiots like you perpetually troll Uncharted 2 articles with your "Sony pays off for these perfect reviews" conspiracy theories.

"If Halo never existed, gaming wouldn't be taken as seriously as it is today."

Sorry to burst your bubble, but the ACTUAL REALITY of the matter is that if Sony had never entered the gaming industry with the original Playstation, the gaming industry would not be taken as seriously with regard to more mature or adult tastes in gaming as it is today. Playstation was THE console that displayed to the general public that gaming can consist of more than simple side-scrollers and platformers. Game consoles were no longer exclusively considered as "a kid's toy" after the Playstation.

Show me some proof that Master Chief preceded the Playstation. Go ahead, entertain me, kid!

"Ur right, Playstation DID begin the momentum. Afterwards, the Halo franchise helped CONSIDERABLY."

Well, here is the final nail in your Master Chief fanboy coffin. If the Playstation had not broken through the barriers that were original set in place for "videogames" in the 90's and if had not changed the status quo of what a videogame can be and would not have expanded the industry as it is seen today, Microsoft would have never considered a venture into the gaming industry with the Xbox. The industry had grown to the point where a big corporation like Microsoft had seen that profitability with creating a videogame console of their own was possible.

It is very reasonable to say that: No Playstation = No Xbox.

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shutupandplay - 64 days 8 hours ago

5.3 -

"Sorry to burst your bubble, but the ACTUAL REALITY of the matter is that if Sony had never entered the gaming industry with the original Playstation, then ps3 fanboys would not exist, and the gaming world would be free of their BS crying and whining."-Fixed.

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TROLL EATER - 64 days 8 hours ago

6 -

Most honourable gaming charectar there is. he shud be president

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FiftyFourPointTwo - 64 days 8 hours ago

6.1 -

You want a video game character to be president? WOW. Kids these days.

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Grammar_Police - 64 days 8 hours ago

6.2 -

"Most honorable character. He should be president".

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shutupandplay - 64 days 7 hours ago

6.3 - Grammar Police

You are an idiot, Americans and British have spelling differences. Again, I am going to reinforce the fact that you are an idiot due to your complete ignorance. Grammar police this b1tch.

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The Iron Sheik - 64 days 4 hours ago

6.4 -

Jonah Falcon needs to stick to being prank called and mocked by the Stern show. He is good at that. Leave gaming to the people who know what they are talking about. Check out the video, this guy is a douche.

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NegativeCreep427 - 64 days 8 hours ago

7 -

"the Pac-Man craze, the Pokemon craze, the Mario craze – they have never had the presence or popularity that Master Chief has had..."

So apparently Master Chief is now labeled as an even bigger gaming phenomina than Mario? Ummm, no I don't think so. Halo sales have been exceptional, but not to that point.

"Why has Master Chief captured the imagination?"

Funny when Master Chief himself seems to have been thought up and created by people with little to no imagination for exceptional character charisma or character development.

"What sort of magic synergies have elevated Master Chief in America to icon level?"

LOL! Oh this is too much. This article was written by someone with a crazy imagination. Watch out Obama, Master Chief is now an American icon. MC for President 2012!!!!!!!!!!!!!!!!!

LOL, oh this article just kills me!

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Deadman64 - 64 days 2 hours ago

7.1 -

I wouldn't go so far as to say Master Chief is bigger than Mario, but he is defiantly nearing the pedestal Mario is on. Again not replacing Mario, just standing up there with him.

I really don't understand how you can deny that he is big?

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deafphat - 64 days 8 hours ago

8 -

Master Chief was not hero.
Because Halo was copied on power ranger.

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Gun_Senshi - 64 days 8 hours ago

9 - Why America Embraced Master Chief

Because they are dumb

Go in Europe and ask who is master chief, they tell you "Master Chef?"

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rucky - 64 days 7 hours ago

9.1 -

lol at first I actually thought this was an article about the show. Then I saw the number of comments and said "somethings not right here".

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DonCorneo - 64 days 8 hours ago

10 - naw, more americans loved the power rangers than this kiddy franchise

but power rangers and failo do have the same art direction minus the cool mechs.

at the end of the day, the power rangers franchise has a higher net worth than the failo franshise.

go go power rangers

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dboyman - 64 days 2 hours ago

10.1 -

I remember the power rangers when I was a kid, but I also remember many things from the show were from the Japanese Super Sentai series. As quoted from the wiki article http://en.wikipedia.org/wik... :

"the Power Rangers concept originated from the Japanese tokusatsu Super Sentai Series. Rather than making an English dub of the original, the American production team put together a "new" production with English-speaking actors spliced in with the original Japanese footage in varying ratios. Due to the very Japanese nature of many of the Super Sentai Series' stories and design, the American shows vary detail to appeal to a Western audience. However, they typically dub many of the action sequences featuring the characters in costume and the mecha (referred to as "Zords" in Power Rangers)."

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patterson - 64 days 7 hours ago

11 -

Halo isn't a symbol of America.
It is simply a reminder that marketing > all.

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Thoreau - 64 days 6 hours ago

12 - i don't get what is so good about,

not being able to run or truly aim down the sights. halo 1 and 2 were solid, but halo 3...i cannot tip my hat to that game. halo is not progressing as a game except bungie toning down certain guns and adding duel wield. i am ready for reach so i may purchase odst for the beta. hopefully bungie will tune up the gameplay.

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Shut this user up

Let user speak

madden10 - 64 days 1 hour ago

13 -

Because Americans are idiots ?

Just kidding, as someone said, it just reminds us marketing money can make you buy $hit...

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Showing: 1 - 30 of 30 Comments

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