GamingShogun.com writes: "Today, MTV and MTV Games, a part of Viacom's MTV Networks (NYSE: VIA, VIA.B) and Pepsi announced a multi-platform "Drink Up, Rock Out" promotion that will give away thousands of Rock Band® DLC music tracks and games. Music lovers and gamers nationwide will be able to win prizes instantly and will have the opportunity to participate in the first-ever Pepsi Rock Band music video contest..."