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Play and Advertising - part Two

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Three Speech writes:

"Guernican is back with part two of his feature on the advertising and marketing of games…

Remember Shadow of the Colossus? Team Ico's almost-a-blockbuster was a genuinely beautiful thing. No hordes of no-marks to button-mash your way through. None of those 'get the item, pull the switch, open the door' moments. Just 16 big, big bad guys and a viral marketing campaign that ticked lots of boxes but avoided the one marked 'sell-out'."
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threespeech.com
Sangria - contributor
Published: 270 days 2 hours ago | Article | PlayStation 3 | Xbox 360 | PlayStation 2 | Gaming
 
 

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