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Sony's Secret Weapon

There has recently been a lot of hype surrounding Sony's upcoming Sci-Fi Shooter titled, Killzone 2. Here's what I think of the situation. Knowing that ALL EYES are going to be looking at Killzone this February, it will either MAKE, or BREAK the game. Heck, I've already pre-ordered and paid off my copy for Killzone 2! But that's just me. From what I've been reading lately, some people are worried whether or not it will be worth the long wait. From what we here, at TGO have seen, it looks like it's definitively going to deliver.

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Sony's Secret Weapon - defaultprime.com | By: SuperMario290

LukaX23 - contributor
Published: 338 days ago | Article | PlayStation 3 | Gaming

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chaosatom - 338 days 1 hour ago

1 - Solid graphics and gameplay

= Win. AAA.

The sells will be good, but idk how good. That's depends on ADs. But as Long as the game is Good, I think it will do quite well and hopefully sells more on mouth to mouth bases from other gamers.

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1.1 -GametimeUK- | 337 days 23 hours ago - User only got 1 bubble - Show

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computer - 337 days 23 hours ago

1.2 -

Graphics and gameplay I already know from first-hand experience are both amazing. The only thing I have yet to experience is the story, which I hope isn't as short as the rumors say (8 hours?).

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BulletToothtony - 337 days 23 hours ago

1.3 - hey gametime did you really play killzone 1 i really enjoyed it.. and that's after buying the ps3

it wasn't incredible but it was a decent game.. or are you just saying that because of the media saying so even thou they never played the game..

if you played it then tell me how were they able to finally conquer the helghast.. quick easy question that you would know if you played the game.

If you didn't then shut up.

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getupahh - 337 days 20 hours ago

1.4 - Let Me Hear IT

http://www.youtube.com/watc...

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IDemonstalkerXI - 337 days 20 hours ago

1.5 - Sony's weapon of mass dumpage

http://www.youtube.com/watc...

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getupahh - 337 days 20 hours ago

1.6 - LMFAO IDemonstalkerXI

WTF was Sony thinking with that advert?

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IDemonstalkerXI - 337 days 20 hours ago

1.7 - Sony knows

secretly, every man wants to watch a proper lady drop 1.

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1.8 theKiller | 337 days 16 hours ago - User only got 1 bubble - Show

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AAACE5 - 337 days 12 hours ago

1.9 -

After finding out more about Killzone 2, I think it will be a great game, and could move some Ps3 units as well once people get to see KZ 2 in action. But reviews do play a large role in this game catching on like a wildfire for some people!

It might just be the right time for me to pick up a Ps3 now, since my 360 just died on me, and i'll have to wait a month to get it back.

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Karum - 337 days 10 hours ago

1.10 - computer

There was an article here not long ago with Guerilla Games saying the SP campaign was a good 10 hours long.

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WANNA GET HIGH - 338 days ago

2 -

http://www.youtube.com/watc... :)

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chaosatom - 337 days 22 hours ago

2.1 - Do u have a better quality than youtube to Download?

p.s Has that been your comment for the last 2 weeks? XD

oh wait, found some awesome quality video
http://www.videogamer.com/v...

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z-hayden - 337 days 22 hours ago

2.2 -

Gametrailers has the best quality vids IMO

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2.3 -GametimeUK- | 337 days 19 hours ago - User only got 1 bubble - Show

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SAiOSiN - 337 days 10 hours ago

2.4 -

Gametrailers does not have quality IMO. The winner is ign and youtube (the HD ones are amazing)

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GIJeff - 337 days 6 hours ago

2.5 - hey

killzone 1 wasn't a bad game at all. At least the single player was quite good.

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Nathan Drake - 338 days ago

3 -

Sony's secret weapon is the PSP,<--information on the confusing statement coming soon

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xg-ei8ht - 338 days ago

4 -

I still love those adverts.

Even the Lair one.

Seriously rocks.

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jay2 - 338 days ago

5 -

Nah, disagree with that comment.

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WANNA GET HIGH - 338 days ago

6 -

Killzone 2 will be a very good game but i have a feeling it will end up like LBP in terms of sales.I just know sony will not market this game, as much as i want them to i just have a feeling they would not.

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chanto23 - 338 days ago

6.1 - nah...i think it will do way better than LBP...

the reason is that this time not only the PS3 only owners that bought LBP will buy Killzone 2, but also a lot of 360 only owners and 360 fans that also own a PS3 will buy this game. I don't think it will sell millions on the 1st day but it will sell better than LBP. I don't expect MGS4 numbers since this game is not what Japanese like.

Plus the word of mouth will really help this one a LOT!!!

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kewlkat007 - 337 days 22 hours ago

6.2 - ?I have felt the same and whats scary is LBP is a game that could do well in all regions...and should do better

A shooter on the other hand...we know where they sell best. It will have to do better than MGS4 in the US, and that s storied/strong franchise..

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CyberCam - 337 days 22 hours ago

6.3 - Most fans & journalists don't think strategically

Everyday non-business type of people, don't really think with a business strategy in mind and only comment or reacts based on emotion, which could end up bankrupt in the end.

Think about this, your company has lost upwards of a billion dollars this year on operating costs and your bleeding money in a recession stricken time. You've made some terrible business decisions in terms of marketing your all products & rushing some titles to the market that are not quite ready. Presently you can't afford to take any more risks and lose more money, so you need to spend what money you have wisely.

You have the most expensive console on the market that for most part has been losing you money like crazy, but you're continuously looking for ways to cut your manufacturing costs. Finally after some time you have managed to stop the money bleeding and are now making money on your hardware.

You have the majority of the media & the competitors customers taring you a new one and spreading as much negative propaganda to the public every chance they get. Sales are slowly declining but you know that you have a few aces up your sleeve (software wise).

One of these 'aces' is a AAA software title that you've already spent 50 million on (way beyond budget), but it's your best software product that appeals to the masses. You don't want to blow unnecessary cash on marketing that does not need to be spent. The idea is to sell as much overall products without over spending on marketing, which cut into your profits.

Now sometime before it's release, you release ton of videos to the gaming community in order to do some cheap marketing and start the hype train rolling and to get a feel of what the demand might be for the game.

A couple of months before release you get the final build into the hands of the gaming journalists to raise the level of hype and to observe the reaction of the leaders of the gaming community.

Now it's showtime, the game is then released and reviews are plastered all over the net (more free advertising), hopefully most reviews turn out positive.

Your initial sales now dictates the amount of money you can spend on advertising. Once these initial sales have been set, you now start your advertising campaign to reach the customers that have not been informed of the AAA product you have released.

Now the second wave of sales spike after the advertising blitz that you've only paid a few months for instead of paying out the nose for a huge 6 months+ campaign.

Your third wave (actually a trickle) of sales comes from word of mouth, from your existing customers to the remaining people that have been living under a rock. You now have made the most profit you can without gouging a huge portion for your marketing campaign.

In short... in these hard economic times you can't just start throwing more money into the wind, how can you absolutely garrantee you'll get the return on your investment, especially when you're already in the hole 50 million big ones! You have to think wisely & use some comment sense!

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silent h3ro - 337 days 20 hours ago

6.4 - @towlie

Are you kidding me? Killzone is going to do way better than LBP. Also I know it will do better than MGS4 IMO, which is a very niche game in the U.S. High budget FPS game release in the U.S. is guaranteed to do very well and add some good marketing to it and it will do amazingly.

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cayal - 337 days 18 hours ago

6.5 -

"Killzone 2 will be a very good game but i have a feeling it will end up like LBP in terms of sales.I just know sony will not market this game, as much as i want them to i just have a feeling they would not."

Unfortunately so do I.

I hope it sells billions but I just have a feeling it won't and the 360 fanboys will be out in force again.

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SAiOSiN - 337 days 10 hours ago

6.6 -

I think it will sell around 500k-1mil launch week. That is very good. It has tons of hype. Think about it. New ips like uncharted sold over 2 million. Killzone 2 is an fps making it a lot more accessible to people. I think killzone 2 will sell somewhere around 5mil LTD. that's just my opinion.

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SeanScythe - 337 days 6 hours ago

6.7 -

not sure when it is but I heard they have ads ready for the super bowl. So if they show KZ2 durring that then a lot of people are going to see it all at once.

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HDgamer - 338 days ago

7 -

Sony's secret weapon, every ps1 classic come to life. Gex the Gecko.

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ape007 - 338 days ago

7.1 - omg

gex was amazing,a classic game

I had it on 3DO way back then

bubble up

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ForROME - 337 days 23 hours ago

7.2 -

Awww good ol gex, I still have my 3do =) need for speed and the horde

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WANNA GET HIGH - 337 days 23 hours ago

7.3 -

Well lets hope so.I am buying the game day1 :)

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Johnny Rotten - 338 days ago

8 -

ummmm ok go spend $60 on another shooter, or any other game for that matter.

Hype is only hype... some people buy into it with high expectations, some people buy into it for what it is, a good game that's up there with the rest!

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ape007 - 337 days 23 hours ago

9 - after I saw the latest build at ces 09

all I can say that killzone 2 is going to shatter standards,amaze gamers and kill some haters

in other words "killzowned"

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Premonition - 337 days 23 hours ago

10 -

Anyone think it would be a smart move on sony's part to advertise Killzone 2 during the superbowl?

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TruthBTold - 337 days 23 hours ago

10.1 - It would be foolish of them not to

Sony has put a lot of money into KZ2 and GG has worked really hard to create this game. It has been talked about and anticipated by the gaming community for years. Superbowl is probably the most watched event every year, a time when people buy more televisions just to watch the game on a larger or better screen. People will surely be siting on their couch watching every minute of the superbowl and even those unique commercials that air for the first time during the superbowl. If someone wants attention, this is the time to get it from everyone. Sony should work on a badd@ss commercial and air it during the superbowl to let everyone know Killzone 2 is here and its amazing.

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silvacrest - 337 days 23 hours ago

10.2 - They should do that and much more

i wanna be overwhelmed by killzone 2 adds

it should atleast be mgs4 levels but then again if you spend millions developing a game why not tell the world about it?

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lento - 337 days 22 hours ago

10.3 -

some ppl actually watch the superbowl because of the commericals.... why not give them something to get excited about

so ya very smart move and cant forget the millions of viewers thatll be seeing it.... good way to get the info out to the masses

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SAiOSiN - 337 days 10 hours ago

10.4 -

i have a hunch that sony will advertise kz2 during half time. I think they picked feb. for a reason.

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Jackass Tretton - 337 days 23 hours ago

11 -

Allow me to clear this up. Killzone 2 is not our secret weapon. I honestly expected a lot more for the $40 Million plus we dropped on it. Just between us, it's about a 7.5 out of 10.

We only have about $10K left for Killzone 2's advertising budget so I need you guys to talk it up on the streets, at school, at home and at work.

Get out and buy our games for a change too instead of talking about how great they are without having played them. Take it from us, talk is cheap.

If this game does not crack the top 10 in software sales for the month of March we will have no choice but to make our real secret weapon a multiplatform release. Go out and buy Killzone 2 if you don't want Kratos wearing Xbox green.

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silvacrest - 337 days 23 hours ago

11.1 -

please get a life

at least greenturd was fun sometimes...

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pav2323 - 337 days 23 hours ago

11.2 -

And people say Sony Fanboys are retarded.

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WANNA GET HIGH - 337 days 23 hours ago

11.3 - Jackass Tretton

BOOOOOOOOOOOOOOORING..... :/

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cayal - 337 days 17 hours ago

11.4 -

That is just epic fail.

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Harryhit4 - 337 days 11 hours ago

11.5 - Snore.

Your failed attempt at being funny just gave me cancer.

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Premonition - 337 days 23 hours ago

12 -

I agree sony should advertise Killzone 2 at the superbowl, I mean who knows how much they can sell software and hardware wise do to the viewers the superbowl will attract, I mean if they have to show it 1 or 2 times it wouldnt hurt their wallets hopefully.

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QuackPot - 337 days 22 hours ago

12.1 - Quite frankly...

Sony will be wasting their money advertising at the Superbowl as the Ps3 is still too expensive.

Even if LBP got heaps of advertising, which it didn't, it still wouldn't have been a system seller due to the high price and the casual gamer market it was focussed on.

Killzone 2 is not a game for casual gamers and more adult orientated. Nor does it have the large loyal hardcore fanbase of GTA, Halo, Gears etc.

Plus the Ps3 user base is more diverse with different reasons for buy a Ps3 - not necessarily for gaming.

Needless to say, KZ2 will do respectable sales - guessing 2-3 million at the most - all because of the price of the Ps3, the owner demographics & the type of game it is.

So, Sony should save its money for REGULAR & CHEAPER advertising towards the current owner base.

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Bubble Buddy - 337 days 23 hours ago

13 -

Wish the secret weapon was Jak? :(, but Killzone 2 is still good nuff for me :D.

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Jamegohanssj5 - 337 days 23 hours ago

13.1 -

Nice bubbles buddy :D.

TGSI

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buddyro - 337 days 22 hours ago

14 - when a fanboy pays

$400 and something for a review build of a game I think the game will be great.

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chaosatom - 338 days 1 hour ago

1 -

*Slaps PP.*

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acetw1n - 338 days 1 hour ago

1.1 - SMACK

Slaps pp again

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DavidMacDougall - 338 days 1 hour ago

1.2 -

PP runs to his mother for help just to get slapped again and told to **** off

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Obama - 338 days ago

1.3 -

pp **** off and ask for Cliff B's condolence.

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apena89 - 337 days 23 hours ago

1.4 - ummmm

sorry, but what's "pp"?
:(

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Obama - 337 days 22 hours ago

1.5 -

Cliff B's favorite. Also known as the biggest crybaby bot on this site.

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BLUR111 - 337 days 16 hours ago

1.6 -

it's Riiiiiiidge Raaaaacer!!!!!

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TheMART at Xboxkings - 338 days 1 hour ago

2 -

Seen the pretty low sales on LBP, Motorstorm 2 and Resistance 2...

Don't know. Strange those 20 mln. PS3 owners don't buy the big IP's on their system. I guess KZ2 will go the same sad way.

PS3's are sold to BluRay moviefanatics I guess, not gamers.

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AclayPS3 - 338 days ago

2.1 -

@Mart

^^^^There's a difference between Killzone 2 and Resisance 2, Motorstorm, and LBP.

The difference is that Killzone 2 is more anticipated than LBP, Motorstorm Pacific Rift and Resistance 2 COMBINED. The anticipation that Killzone 2 has is like the same kind of anticipation (if not more) that Metal Gear Solid 4 had.

Yeah I know, LBP got tons of hype, but that doesn't mean that it was a game that most PS3 owners were anticipating.

Resistance 2 on the other hand had little hype at all, and the fact that it came out in November with COD World at War, a lot of PS3 owners went for Call of Duty over Resistance (I bought Resistance 2).

LBP, Motorstorm Pacific Rift and R2 have all sold over a million in about 1-2 months, and that's good to me, and all 3 of those games will continue to sell. Just because they didn't sell a Million in a Week, it doesn't make them failures.

Killzone 2 will easily outsell R2, LBP, and Motorstorm Pacific Rift simply because it's a game that nearly every hardcore PS3 owner has had their eye on for YEARS, and the fact that the game is actually living up to the hype both graphically and gameplay wise, I think Killzone 2 is going to be one of the fastest selling PS3 titles once it's released.

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NaiNaiNai - 337 days 23 hours ago

2.2 -

LMFAO RS2 has little hype, this entire site was up on it saying it was a halo killer. blah blah. same for LBP was gona sell better then fable 2 yet that didn't happen. Dont try and spin this crap. you guys always say this is gona beat this is sales. or gameplay and blah blah, but when it comes out and doesnt do it. you have to spin it like. advertising, or it was delayed to much, or my favorite, the game wasn't hyped enough. cant say that about MGS4, and it didn't sell magically, MGS4 is over the top hyped its title alone made that for sure.

im just gona say this, this game is already pre-ordered and half way payed off, and i dont even get my ps3 till friday, and even with that said, i have a strong feeling its sales will be lack luster. along with the reviews that pop out about 3 weeks to a month later.
-nai-

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silverchode - 337 days 23 hours ago

2.3 -

mart are you a moviefanatic?

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Hellangelzx - 337 days 22 hours ago

2.4 - NaiNaiNai

You seem to forget, that N4g does not equal the world.

If people would actually get off this site, the only actual hyped games are Mario games, and halo games. Because those are the big name games today.

Littlebigplanet, Resistance, Gears, aren't hyped a lot.

They aren't well known like call of duty, halo, mario ect.

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caffman - 337 days 19 hours ago

2.5 - LBP wasn't hyped?

Sorry I must have been living on another planet then.

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3 isucksonydick | 337 days 23 hours ago - comment has been reported as offensive -

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Elvfam511 - 337 days 22 hours ago

3.1 - .

Wow your a sad individual.

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rbrtchng - 337 days 21 hours ago

4 - I thought

Sony's secret weapon was Ken Kuteragi or the guy from Genji who can deal MASSSIVE DAMMMMAAAGEEE!

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karlostomy - 337 days 20 hours ago

5 - Sony's REAL secret weapon:

Riiiiiiidge Raaaaacer!!!!!

http://au.youtube.com/watch...

*sighs*

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6 nlvwithgms | 337 days 19 hours ago - User only got 1 bubble - Show

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shawnsl65 - 337 days 19 hours ago

7 -

that freaky ass baby commercial.. first time that it was shown on tv.. i was like WTF?!

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Jason 360 - 337 days 16 hours ago

8 - Sony's Secret Weapon

Yeah it's called Dark Knight... Why does this article look like it's been writen by naseem? The PS3 is going to dominate the world using 5th place ribbons. Or they will use a loser rocket that fires false promises and Blu-ray movies. It must be hard for you droids having to stare at our xbot asses while in the back of the line...:)

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Patchstation 3 - 337 days 9 hours ago

9 - Sony's secret weapon is......

PS4

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RAM MAGNUMS - 337 days 8 hours ago

10 - Bitter ? No Money ? Broke X-BuMs. You guys are the wino's of gamers. sorry but i have no spare change to give ya.

KILLZOWNED THE RROD !

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sit down droid - 337 days 7 hours ago

10.1 -

time 4 u to do your duty and make a new account up i think

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kakashi9 - 337 days 6 hours ago

11 - XBOX DOOMMMMMMMMMMMM

XBOX TOO ALL FOR DEVELOPERSSS PS3 TOO POWERFULLLLLL

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hotrider12 - 337 days 4 hours ago

12 -

Im not a killzone player and it look sweet

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Dv8thwonder - 333 days 4 hours ago

13 - Epic Fail on Weapon that is secret

Killzone better do Wii numbers with all the hype the fanboys on this site keep boiling over.

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