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Sony: We Want Sackboy To Be Huge On PS3

Pop quiz, hotshot. When you think of PS3 do think of Sackboy?

Well...you probably don't yet, considering LittleBigPlanet has been delayed many a time, causing more heartbreak than this writer would care to recollect.

But the title is supposedly coming out this October. And if Sony has their way, Sackboy, the title's star, will be huge.

"We want 'LittleBigPlanet' to lead the charge into a new genre of gaming and turn Sackboy into the next emblematic character for the PS3," said Sony product marketing manager Mark Valledor in an interview with Ad Age.

"We have coined 2008 'the year of the PS3' and are confident that with the launch of "LittleBigPlanet," we will continue to see the momentum build throughout the end of this year and on to the next. ... This is a very big title for us."

Just keep LBP on schedule this time, Sony. That's all we ask.
chaosatom - contributor
Published: 499 days 21 hours ago | Article | PlayStation 3 | Gaming
 
 

Showing: 1 - 49 of 49 Comments
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chaosatom - 499 days 21 hours ago
1 -
Fall is coming soon, hope their marketing campaign gets a lot of boost.
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DaKid - 499 days 20 hours ago
1.1 -
So do I, people need to know about this game. I think it will be a great game, and can't wait to make my own level. Along with playing many of the levels from people here.
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jwatt - 499 days 20 hours ago
1.2 -
I don't see why Sackboy can't be big, I mean you can customize sackboy into most iconic video game characters. Now that I think about it doesn't even have to be from a video game, you can have your sackboy look like a character from a movie or comic book.

If the game is as fun as it looks then Sackboy is going to be big and depending on Sony's Marketing Sackboy can be even bigger.

I also think Sony wants everyone to get into Sackboy but pictures with Sackboy pissing on xbox live isn't helping his image.
1.3 theKiller | 499 days 20 hours ago - deleted by mod -
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scottie2521 - 499 days 18 hours ago
1.4 -
i'm not very creative but i'm a great critic when it comes to things like this so i'm most interested in playing other peoples levels and thrashing them about it. lol
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Kigmal - 499 days 18 hours ago
1.5 -
When I hear the name Sackboy, disturbing images begin to pop up.
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callahan09 - 499 days 18 hours ago
1.6 -
Sackboy is by far the most perfect console mascot ever.

He is simple, cute, and recognizable in his plainest form, and still simple, cute and recognizable when customized to look like any of the other countless characters that are typically or always recognized as Sony characters. He can play the part of a Helghast, or Ratchet, or Solid Snake, or whatever else they want him to be. It's a great creation.
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Bubble Buddy - 499 days 21 hours ago
2 -
I want a Chuck Norris sack boy and a Chuck Norris level, just obliterating everything in its way.
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Fishy Fingers - 499 days 20 hours ago
2.1 -
Well YOU can make one and share it with the rest of us :)
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Baba1906 - 499 days 20 hours ago
2.2 -
i hope i can make a kill bill sackboy. would be really cool =D. cant wait for this.
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bruiser81 - 499 days 20 hours ago
2.3 -
I was thinking the same thing this morning about the kill bill thing, dont really have any ideas on how i would do it but i would love to see it done
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geda - 499 days 18 hours ago
2.4 -
looks like someone is having fun with the disagree button. get me too!
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theEnemy - 499 days 8 hours ago
2.5 - ^
Looks like somebody is jealous because they won't be able to play this game.
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spandexxking - 499 days 21 hours ago
3 -
well thats obvious!
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dude_uk - 499 days 21 hours ago
4 -
i don't know what hes talking about lol

sack boy already is huge for the PS3 fans
i guess he means it for the new possible audience
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fafoon - 499 days 20 hours ago
5 - I think
Its a safe bet to say he will be !!!
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LiQuiFiedArt - 499 days 20 hours ago
6 -
The key is "Sackboy" is a very marketable ikon. I Hope thy have 80gig bundles for Christmas, because it will sell a load of PS3's.
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alster23 - 499 days 20 hours ago
7 -
then market that it now!!!
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kevnb - 499 days 20 hours ago
8 - Well Sony
Start advertising now, I want to see LBP everywhere like it was Halo.
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Cajun Chicken - 499 days 20 hours ago
9 - With the visual style...
I can also see the potential of this franchise getting a Kids TV show.
I seriously look forward to the advertising campaign of the game, if done right; Its GOING to be huge. A sleeper hit or a new IP and developer, something we haven't seen for a LONG time.
I can already imagine small children tugging on parents clothing when they see an advert of this at a bus stop, not many games do that.
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juuken - 499 days 20 hours ago
10 -
Market this game and they will come. :)
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mabreu - 499 days 20 hours ago
11 - They should release a real replica Sackboy Doll and put it in a McDonald Happy Meal. lol.
On a serious note, Sony really has the potential to advertise this game well.
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kingboy - 499 days 20 hours ago
11.1 - yep!
Sounds good to me :)
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DJ - 499 days 20 hours ago
11.2 - It's actually a great idea.
Maybe even have the plush figures with customizable accessories (magnetic so they just automatically stick on).
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AclayPS3 - 499 days 20 hours ago
12 -
I'm just hoping that Japan hops aboard LittleBigPlanet because the only main games that the Japanese get all over is JRPG's and games developed by Japanese studios... I just wish that they would learn to embrace different genres of games on the PS3. LittleBigPlanet is a much different kind of game and I think that there should be a lot of interest in LBP from the Japanese, Sony just has to market the game heavily over there.... if LBP doesn't spark the interest in Japanese gamers, then I guess we'll have to wait until those Final Fantasy Advent Children PS3 bundles to be released in March 2009 before the next explosion in PS3 sales begins in the Far East.
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Kholinar - 499 days 17 hours ago
12.1 -
Not trying to be argumentative here, because I do understand you're saying "Main Games" and it's true that the big sellers over there are JRPG's.

I'd just say that Japan's videogame taste is very diverse. Just because they don't like a lot of ours doesn't mean that there isn't a extremely diverse, strange and interesting market in Japan. So, if LBP faces the hurdle of going from a large niche title to a huge mainstream success in Japan, that's not any different than in the Americas or Europe.

We tend to have a couple of genres that sell fabulously and then the other stuff as well.
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thePatriot - 499 days 16 hours ago
12.2 - what if
one of the LBP updates lets u create a platforming rpg. japan would be set on fire. that like their two favorite things
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JEDI WOLVERINE - 499 days 20 hours ago
13 - Like ive said previously in other topics..........
Sony have a huge mascot potential here.

Kratos,Crash Bandicoot and Solid Snake are all well and good but 'Sackboy' has something about him that i strongly believe will appeal to the massess.

Hardcore gamers will like the game because of the level builder.

The casuals will like it because of its cuteness and a character they can warm to.

If Sony go crazy on the marketing then i think this could be in the top 10 sellers this christmas across all platforms.
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chaostheory - 499 days 20 hours ago
14 -
Of course Sackboy will be huge, I can't help but smile whenever I see one with that huge grin on its face while it is waving to you.
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Hi-def freak - 499 days 20 hours ago
15 - Sack boys rule
This is definitely gonna be a system seller! Especially is they make real sackboy dolls and sell them in stores or online! Kratos sack boy dolls would be sweet!Who wouldnt want one?
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KingKirchner - 499 days 20 hours ago
16 -
i don't remember it ever being delayed because I don't remember them ever giving it a release date. Same with KZ2, FFXIII, etc.

MGS4, yes. InFamous, yes. Both delayed, but not LBP.
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mquirozz - 499 days 20 hours ago
17 - Sackboy
Is Sony's new definative mascot. He anything and everything
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wangdiddy82 - 499 days 20 hours ago
18 - if sony was smart..
they will start marketing this game next month and build up the momentum for it.. This game has the potential of being the next Mario Brothers game.. It should be huge.. I would start on disney channel and nickoloden or however you spell that crap for the little kids.. lol.. You know what else would be good for the adults.. Have a commerical with little sackboy football players during a football game.. Have like a football level that would be perfect right now.. And if they could get some kind of licensing to use a pro teams jersey that would be the icing on the cake.. This would be for the men out there.. Dang i should work for sony. lol..

Sony please market this game wisely.. Not like you did with uncharted. Great game but i think sony could of done a better job marketing uncharted..
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spectyre - 499 days 20 hours ago
19 - Personally, I'm glad it has been delayed
When I first saw the GDC trailer I was hooked. Originally it was supposed to be a PSN title and after the reaction it got, Sony decided to take this to the hilt. Now we have respawn points, deaths, fire and ice tiles, bosses, three types of enemy AI to use, and 50+ levels created by MM. I hate delays as much as the next guy but how can I b!tch when I can see the improvements on a regular basis.
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Marty8370 - 499 days 20 hours ago
20 -
LBP has only been put back by a month once. Never delayed many time as stated in article.
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God of N4G - 499 days 19 hours ago
21 - Honestly, how can this NOT be big?
Sony, handle this properly and you'll have a monster seller on your hands.
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etownone - 499 days 19 hours ago
22 -
Sony definitely needs an icon to represent the PS3....

will this be it?

i still don't see the need to buy a ps3, but this game is trying something new.... so i'll wait for reviews and the buzz on the internet to see how it all pans out. Maybe this (if it turns out to be a AAA) plus KZ2 (if it doesn't bomb like the first one) would justify a ps3 purchase for me. Because i know GT5 will be released too........ one day.

I was in gamestop today and I noticed Banjo is going to sell for $39... as another game aimed at the casual... and now at that price....this seems like LBP biggest competitor this holiday season.
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Sheddi - 499 days 18 hours ago
23 -
I really really REALLY want this game!
I one of those people that like to customize and create things!
someone please tell me...when will this game come out?!?!
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wicked - 499 days 18 hours ago
23.1 -
30th October in UK, according to Amazon
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Dante007 - 499 days 18 hours ago
24 - Sony : We Want Sackboy To Be Huge On PS3...
...and he will be.
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Jenzo - 499 days 18 hours ago
25 -
.
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Gunnet - 499 days 18 hours ago
26 - ....
Mascot anyone for the ps3 or ps4 ... get rid of the duck
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dkgshiz - 499 days 17 hours ago
27 - Sackboy is the new Mario.
Think of it, when you talk to your parents or an adult about video games whats the first thing they respond back to you. Its usually Mario. Thats what sackboy is going to become, the new Mario. So give it about 1-2 years when you ask your parents about video games there going to say sackboy, or littlebigplanet. Its time for a new mascot in video games. Sackboy is the perfect character for it. I mean, sackboy can be made up to look like anyone. Mario is getting a little old if you ask me.
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Voiceofreason - 499 days 13 hours ago
27.1 -
Mario came at a time when there were no mascots. It will take more than two years to replace him. Hell even after 2 gens of Sony dominance some old people still call every game system a Nintendo. Also because he can be changed, there is no set sack boy that everyone will grow up seeing. He'll be MC in one level,Spiderman in another, and on and on. Never really getting an identity of his own or personality of his own, plus this is his only game so far. If its as diverse, and versatile as they claim I see now reason to ever release a LBP2.
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Figboy - 499 days 17 hours ago
28 - i don't know why people freak out so much
about Little Big Planet being pushed to October.

the game was showcased at GDC 2007. the game is releasing a year and half later.

considering the scope and scale of this game, i'd have been worried if it released in early 2007, in an incomplete or buggy form.

at least we know that when the game does release at the end of October, it will be a polished, robust title, more than worth the $60 we will pay for it.

delays are only worthless when the game isn't improved due to it (see, Haze, and GTAIV; although i enjoyed both titles, especially GTAIV).
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Voiceofreason - 499 days 13 hours ago
28.1 -
You cannot know that until it is out and you have played it. No game is ever set in stone to be a must own title. I find it weird that people still want to hype games up as must owns considering this gen has had the most hyped failures of any generation before. It doesnt even matter what console you own, there is at least 2 games in the last 2 years that was hyped as must own when it was anything but.
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Figboy - 499 days 16 hours ago
29 - oh yeah, on topic,
i think Sackboy has the potential to a new icon in gaming.

he has that look that makes people say "Awww" (i showed my fiance and my roommate the "Dream" trailer for LBP, and they thought it was adorable), and the customizability of the characters in the game SCREAM "cha-ching!" in relation to selling Sackboys at retail outlets like Target and Walmart (in the US), with a plethora of clothing accessories for young kids and collectors to gobble up.

i wouldn't be surprised to see an animated series focusing on the Sackboys and Sackgirls a la most 80's animated kids cartoons.

the game, in terms of Sackboy mass market, are only the entry point. the character itself is easily marketed through other mediums, from cards, towels, bedsheets, and like i said above, cartoons.

personally, all i care about is the game, though i admit, in the most manliest of ways possible, that i'd love to have a Sackboy plushie. and in order to save what's left of my "Man Card Status," i'd like to have an actual Kratos and Nariko Sackboy and Sackgirl plushie too.

this game has captured the hearts and minds of the gaming community and press in a way we haven't seen since the Wii stole everyone's thunder at E3 2006 and 2007.

Sony needs to pimp this b*tch as much as possible. they need commercials on TV and in Theaters. they need billboards, posters, sides of buses, etc, in order to get people to stop and pay attention. and the TV and Theater ads REALLY need to stress that this game is about playing levels, creating levels, and sharing the levels with people online. it will ring true with those many creative gamers out there that have always wanted a hand in design, but didn't have the programming knowledge, and it will ring true to those gamers out there that don't want to create games, but love platforming (among other things).
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gumgum99 - 499 days 14 hours ago
30 -
yep, its official

Sackboy is now the new mascot of Playstation, but is anyone really surprised? The amount of attention(and hype) this hot title has been getting, why wouldn't Sony invest in this opportunity.

Let's hope this move pays off, come october
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KiNg_TED_PRIZE - 499 days 12 hours ago
31 - this game is like going to be like gta 3 im telling you is going to be better then the hype!!
Sony if i was you guys, i would advertise the crap out of this game!! do it like gta put on metro bus in new york,stick in there face sony show the competition that your the only true next gen console!!cmon sackboy fall can't come any sooner!!
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