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Kaz Hirai: PlayStation 4 planned 10 years ahead of release

VGB writes: In a recent interview Sony Computer Entertainment President Kaz Hirai was asked about the PlayStation 4 and future Sony hardware always being planned / developed far ahead and how he feels about always thinking for what comes next despite Sony's planned ten-year life cycle for the PlayStation 3. While it may seem obvious that if the PS3 sells well, there will be a PS4, it's an interesting behind-the-scenes view.
TheWickedOne - contributor
Published: 588 days 1 hour ago | News | PlayStation 3 | Gaming
 
 

Showing: 1 - 44 of 44 Comments
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vloeistof - 588 days 1 hour ago
1 -
ps4 hope it will not have a extreem high price
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Daver - 588 days ago
1.1 -
stop being cheap...

i think around 500$ is the right price for a good console
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odisho68 - 588 days ago
1.2 - actually...
if you consider how much it costs to update your PC 500 - 600 bucks seems pretty fair especially considering what is going to be included with the ps4 in the future

another thing...people should be more concerned with how much games are gonna cost during that generation idk about every1 else but i'm not about to pay full price for an 80 dollar version of madden every year
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wow4u - 588 days 1 hour ago
2 -
Of *course* they are planning the next consoles. I think there is no way they can wait 10 years before it is released. The console life cycle has never been that long in the 30 years of home-console gaming, its not going to suddenly just stop advancing.
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odisho68 - 588 days ago
2.1 - huh?
just because the life cycle is going to be 10 years doesn't mean it's going to stop advancing you have to look at the bigger picture here...when sony is saying 10 year life cycle they mean that the ps4 will come out at probably the 8th year of the ps3 and the ps3 will last for 2 more years and eventually stop producing and give way to the ps4, the ps4 will for sure be coming out after 2012...sony has to give time for the ps3 to win this generation, which it might if the wii slows down, i'm not even going to start with the xbox, its exclusive games list has diminished drastically especially compared to that of sony which is probably going to have 2008 2009 and 2010 be the year of the ps3
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Homicide - 588 days ago
2.2 -
I do believe the PS3 can have a 10 year lifespan. The PS2 is almost at 10 years. They could release the PS4, and still support the PS3 for a few more years after the PS4 release.
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highps3 - 588 days ago
3 - I hope games dont suck next gen
This generation is frigin ridiculous. Jaggies Jaggies everywhere.... When the games actually released.... Yawn... Atleast theres a few titles...
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Amanosenpai - 588 days ago
3.1 - @highps3
"This generation is frigin ridiculous. Jaggies Jaggies everywhere...." }

Man, u have a PROBLEM with standards, for real.
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Denzelio - 588 days ago
3.2 -
You can never stop every game on every system from being terrible, however atleast the PlayStation brand hardware has always been value for money, like the PS4 when it comes out eventually whatever is included will be worth the price.

What you should be asking is - Is this system worth the price I am paying for it, If I cannot use it solely for games does it still have other benefits like Storage space & Media interactivity(photos/music/mov ies).
The PlayStation 3 has always been worth it's price as it has always mirrored the price of other Blu-ray players, As well as being the best value Blu-ray player (as it has a HDD & is updated regularly). I for one cannot see myself ever being disappointed with the next PS4 and what ever the price it will be worth it, In more ways then just playing games.
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Bathyj - 588 days ago
3.3 -
Sounds like you've been playing Lego Forza and Lego Halo.

Uncharted, Heavenly Sword, Ratchet, Resistance, GT5P (except in the title screens) and Motorstorm dont have any jaggies, but then that why people like comparing 3rd party titles, not 1st party titles.
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PLiPhaze - 587 days 23 hours ago
3.4 - Bubbles for Denzalio
Nail on the head mate People this generation while still dizzy from PS3 bashing have confused expensive with overpriced, the later meaning we were paying more than the console was worth, which was not possible at launch as we were paying an estimated half price!!
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Shadow Flare - 587 days 15 hours ago
3.5 -
LOL games this generation have jaggies

This generation = FAIL

/sarcasm
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Nitrowolf2 - 588 days ago
4 -
i just hope that they are prepared when it is released.
go to have the games and the latest feature for the system.
I hope when it comes out that they have something good with it.
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OOG - 588 days ago
5 -
i see they have a time machine now for the technology available in ten years....
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Mozilla89 - 587 days 22 hours ago
5.1 - Ofcourse not
Thats why companies have to take risks and be innovative. We didnt know that having standard hard drives, HD, and blu ray were gonna be so important this generation but sony took the chance and put those things in and now we cant think of the PS3 existing without them. If they wait ten years and then make a console it will be outdated by the time they release it.
6 candystop | 588 days ago - User only got 1 bubble - Show
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Panthers - 587 days 18 hours ago
6.1 -
Open Zone please
7 Spydiggity | 588 days ago - User only got 1 bubble - Show
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Denzelio - 588 days ago
7.1 -
Whatever M$ bring out first, Sony will then comeout later with a better system, The main reason M$ has to hurry now with a new system is that they have are already reaching their limits in what they can do with the 360, the PS3 is already future proof (each console has a HDD & Blu-ray storage space) for many more years but, either M$ will bring out another 360 to equal the PS3 or just bring out the Xbox 3. If this happens I doubt the PS4 will be released due to M$ releasing a Xbox 3, atleast both M$ and Sony would then finally be eqaul in terms of hardware but once Sony brings out a PS4 I can just see the cycle happening over again. PS4 released then M$ decide Time for an Xbox 4 as the PS4 would better the Xbox 3 hardware. It's been M$ history they have never had a long lasting console or windows OS and I for one can never see a M$ console lasting for 10 years.
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Mr Tretton - 587 days 23 hours ago
7.2 -
"xbox will make sure the next generation starts in 2010"

Pfff. Funny, people like you that just blow unfactual horsedung out of their asses.

How do you know MS doesn't have a long term goal for their system? MS have still not even established themselves with any kind of super success in this buisness to just be throwing out consoles left and right. They 'had to' this time. But they'd be stupid to just make the 360 go only 1 year longer than the Xbox. It would piss people off royaly and would not actually put them in any kind of real lead either, just based on putting more pricy technology out there, which is a money pit you have to dig yourself out of.

I've got news for some of you without a brain. Microsoft is not pumping out some new RROD boxes in the next year and a half. 2011 or 12 would make more sense. But a continuous rush to market just to be 'first' over and over every few years, is suicide. Ask Sega.

People want a long term company they can trust. Enter, the Sony Playstation brand.
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Panthers - 587 days 18 hours ago
7.3 -
We did see what happened when M$ got a 1 year head start, it got outsold by the PS2 every year, and now it is getting outsold by the PS3. If M$ releases a new console in 2010, they will waste a lot of money and it will get killed by the PS3. I think people are getting sick of upgrading to a new console every 3-5 years.
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Snukadaman - 587 days 23 hours ago
8 - I think the ps4 ...or even the ps3 2.5 is coming sooner then most of you think.
Time will tell...I am quite unhappy with the ps3 as we speak and refuse to bother with it in its current state.
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cmrbe - 587 days 23 hours ago
8.1 - Funny
Thats exactly how i feel about the x360 honest.
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Bathyj - 587 days 23 hours ago
9 -
Console these days to be viable because of the high price, either:

need to make them cheaper like the Wii has, but no one really wants a recycled console (except everyone who'se a non gamer so what do I know.)

or have longer life cycles to have the time to recoup their expenses, like Sony does.

M$'s barely 4-5 year life cycle followed by completely ditching their current machine and customers will insure they never make money in this business. There still not going to break even this gen, let alone come close to paying for R&D for next gen.

Sony might be excellent position for next gen because I dont believe they need to do anything really radical for PS4 and I've said this already a number of times. Everything they have in place now simply needs to have more of it. Cell is so advance, and so far away from being fully tapped out its not funny. Plus we all know how well they work in clusters. 5 Cell chips connected together can do way more work than 5 or probably even 10 Cell's working individually. And they will be so cheap buy then and so well refined. PS4 need only have a hive of Cell's for the CPU, the latest GPU working in sync as the RSX and Cell does now. A couple GB of RAM, a BluRay Drive which will have 100 or 200GB disc buy then and a standard PC Harddrive. Since Cell and BR are already here this time Sony could very well put out a PS4 thats got 10 times the power of a PS3 and it will cost them very little since the homeworks already been done.

Sony, you can PM me to find out where to send my consultancy cheque. Just dont call me Crazy Bathy because I'm visionary.
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PLiPhaze - 587 days 23 hours ago
9.1 - ROFL
It's like words from my head straight to your keyboard!!
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WIIIS1 - 587 days 19 hours ago
9.2 -
When did fanboy speak become visionary??
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Bathyj - 587 days 18 hours ago
9.3 -
When did an arse learn to type?
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nbsmatambo - 587 days 23 hours ago
10 - well..
if they are planning it already, might as well reinstate the ideas that work well..
1) include more SPU's
2) improve the Cell chip
3) increase blu-ray read speed
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AclayPS3 - 587 days 23 hours ago
11 -
Wow, I had no idea that the PS4 was planned so early, but it's just good to know.

And to the people above saying they hope it's not $500 bucks, shut up and stop being cheap. When the PS3 first came out, it was worth at least $800-$900 dollars for everything built in the console. I paid the full $599 price for my 60GB and I thought I got a good deal, and I would spend that much again for a game console anyday.

And Kaz is right because they don't even need to be mentioning the PS4 publicy because it would definantly confuse gamers and even make them not buy a PS3 because they think that a PS4 is just around the corner. The PS4 doesn't need to be released for at least 4-5 more years. The PS3 was built for the future and it will last for many years to come in the gaming industry.
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hfaze - 587 days 22 hours ago
11.1 -
Sony should play it the same way they have been doing things... Release the new console after the last has been out for six years. That worked for the PS1 - PS2, and PS2 - PS3.

Although I really think that Sony needs to keep the cost down on the PS4 at launch... $500 to $600 at launch nearly proved to be a fatal blunder. The PS3 didn't start to hit its stride until it hit $400.

All they really need to do is improve on the Cell architecture (like fix the slow read speed from the SPU local cache), include two or more Cell processors, at least 2GB of XDR RAM, an nVidia G92 chipset, and at least 512MB of video RAM. That would be nice since it would pretty much guarantee perfect PS3 backward compatibility... ;-)
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mistertwoturbo - 587 days 22 hours ago
12 -
If a PS4 comes out, then we'd all be stuck with crappy old XBOX 3 ports anyway. I'm pretty sure a new xbox will come first before a PS4.
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Bathyj - 587 days 22 hours ago
12.1 -
M$ are bound to rush to next console as soon as they realise they cant win this gen either.

I hope Sony dont try to play keep up, instead, let them release it. PS3 will hold its own. Sony will be virtual skipping the next gen according to M$'s timetable, but will have a years lead on the one after.

Because of power and price consoles need to be coming out slower, not faster, M$ just wants to keep jumping the gun and giving up a race when they see they wont win. Let them bring XB3 in 2010. PS4 in 2013, and the XB4 in 2015, if the shareholders still want to keep tipping money down a hole that is.
12.2 Bladestar | 587 days 20 hours ago - User only got 1 bubble - Show
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Bathyj - 587 days 18 hours ago
12.3 -
Thats the spirit Blade, theres always next time.
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whatis - 587 days 12 hours ago
12.4 -
@Bladestar

So in other words, Microsoft needs to release two consoles to compete with one?
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PirateThom - 587 days 6 hours ago
12.5 -
Am I the only one that read that and thought he said "the only way Microsoft can compete with Sony is to release a console 2 years before Sony do"?
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Mozilla89 - 587 days 22 hours ago
13 - I hope its $500 in 2010-12 or whenever it comes out
Haha with the way inflation is going we'd be lucky if it was that much with the ps4 though I think they'll strike a good balance between powerful hardware and affordability. They wont want to come out with a ridiculous price again. As for Microsoft releasing a new 360 so soon, I dont think so.

Releasing a console is a huge risk and endeavour. It takes a ridiculous amount of money to launch consoles. They wont be making money if they keep on releasing new consoles at that rate. And not making money defeats the purpose of being in the business.
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Apocalypse Shadow - 587 days 21 hours ago
14 - bathyj
you hit the nail on the head.nothing i would change either.

more cell,more ram,more speed,bluray upgradeable.R&D work already done.sony will be ready like this gen.

microsoft is the one that has to decide what media they use.and,it's likely that they will follow what pc systems are doing.dual cores and quad cores and such.basically what sony has done on one chip.i'm thinking intel.next,their controller will defintely try to steal nintendo's thunder with a more wii friendly like remote as standard for 720 at launch.live will basically be just more of the same.just more.

the question will be if microsoft sells the system like this:

$99 console.but you have to sign on to xbox live for 2 years with a credit card(contract).and pay about $15 dollars a month($15x2yrs is $360).but ***free*** xbox live play.the system will be sold like a cellphone.cancel,get hit with cancellation fees.

or pay all up front at retail for $459.99 with everything included.

but we'll see soon enough what sony,nintendo and microsoft do next time.see 360 fans,i can be reasonable.

megaton...............
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Tyrael - 587 days 21 hours ago
15 -
I don't think they should call it the Playstation 4 though. Sony's console powerhouse needs a new alias. just my two cents
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Bathyj - 587 days 21 hours ago
15.1 -
Noway. Playstation = Gaming. Why mess with that?
15.2 candystop | 587 days 18 hours ago - User only got 1 bubble - Show
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thor - 587 days 18 hours ago
16 -
Virtual reality!!! Surely we can have it next gen... ;)
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Azurite - 587 days 15 hours ago
17 - "This last sentence would be referring to the PlayStation 4 planning."
He's just guessing...

He's still in the "ten-year lifecycle must mean PS4 will release ten years after PS3 release" state.
18 Angelitos | 587 days 6 hours ago - User only got 1 bubble - Show
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