220°

Scientist knocks Nicole Kidman's Brain Training ad

2 Jan 2008 -- As part of a feature on the Daily Telegraph's website debunking celebrity endorsements, British neuroscientist Dr Jason Braithwaite takes issue with Nicole Kidman's endorsement of Dr Kawashima's Brain Training for the Nintendo DS:

"I have quickly found that training my brain [with Nintendo's Dr Kawashima's Brain Training computer game] is a great way to keep my mind feeling young."
- Nicole Kidman, actress

"There is no conclusive evidence showing that the continued use of these devices is linked to any measurable and general improvements in cognition. Practice at any task should lead to some form of improvement for that specific task."
- Dr Jason Braithwaite, cognitive neuroscientist

[ Title: Computer and Video Games ]
Alternative Sources:
The Round Peg - contributor
Published: 679 days 4 hours ago | News | Nintendo DS | Gaming
 
 
 

Gaming
Academics hope history in video games spurs int...
Gaming | Article
Portraying Leonardo da Vinci or World War II in a video game is challenging game developers to mix fun with facts while academics hope this growing...
20°

Gaming
Off the Grid: Shadow Hearts
Gaming | Article
DualShockers writes: "[Off the grid is a weekly column focusing on titles that may have flown under many people's radar at the time of re...

Gaming
Star Wars: Old Republic: 'Trooper Can Match Jedi'
Gaming | Rumors
NowGamer: James Ohlen, lead designer on Bioware's epic Star Wars MMO, has discussed the challenges in pitting different character classes against e...
10°

Gaming
The Gaming of Metacritic
Gaming | Article
Metacritic's aggregate review scores are flawed, skewed from the outset by a variety of factors. The article showcases some of those factors as we...
About N4G
N4G is a social game news site that covers the game industry 24 hours a day, 7 days a week.
More Info... | Submit News