Peggle: I Just Don't Get It

It's been named one of the top 5 most addictive game by MSNBC, numerous gaming site have sung its praises, and fanboys everywhere seem to have a major hard-on for Peggle. But I've played the games, and I just don't get it. I LOVE puzzle games, but I can't get into Peggle. This is a game a child could easily pick up and play over and over. So I can see it being popular among non-gamers, with its colorful graphics and whimsical mascots, but I find it hard to believe even someone who calls themselves a 'casual gamer' would admit to actually playing this game.