Charismatic stallion Ben "Yahtzee" Croshaw skyrocketed to fame with his hilariously degrading reviews of some of the most industry's most popular games, which tend to unknowingly provide him crappy gameplay joke material. NewTeeVee, intrigued by the Yahtzee's popularity, studied sales data for both Painkiller and Xbox Live Arcade's Braid, two titles reviewed positively by Yahtzee, to see if his videos affected game sales.
"I don't see any real case for Zero Punctuation increasing sales by a lot," stated Braid creator Jonathan Blow on the lack of a Yahtzee-created increase in sales of his downloadable game. "There definitely isn't a visible sales spike or anything like that."
