A marketing and design firm reports that a German ad campaign is using Grand Theft Auto themes to promote Burger King. The campaign's "Veg City" theme is centered around the idea of fresh ingredients and giving customers choices in ordering from Burger King's menu:
"The first thing to remember is this would never work in America. While GTA: Vice City is still the best selling PS2 game of all time, it came with its share of backlash... However, the German culture is quite different than ours and one has to keep in mind the intended audience when evaluating a campaign..."
The Marblehead Blog reports on a German ad campaign which uses edgy, Grand Theft Auto-like themes to promote Burger King.
The campaign's "Veg City" theme is centered around the idea of fresh ingredients and giving customers choices in ordering from Burger King's menu.
