Sex sells. We know it does. And when the target audience consists mostly of men it's a no-brainer that wrapping some rudely inviting breasts, a cute ass and a killer pair of pins around any game-related product is going to turn heads. Certainly it's guaranteed to get more attention than an unsexed alternative. A promo shoot for a racing car game without a near-naked maiden draped over the hood is just, well, a picture of a car. No matter the horsepower, it lacks aesthetic va-va-voom.
