Zavvi, a major entertainment media retailer spread across the UK and Ireland has announced its first ever sale. Zavvi CEO Simon Douglas claims that they have "created the best ever sale that entertainment retail has ever seen." Furthermore he added that Zavvi will be offering sale prices not only on their warehouse clearance items but also that they will be offering hundreds of discounts across their entire catalogue of entertainment media. Douglas pointed out "there's a huge range of real gems in the sale stock"