Gamedaily.Biz writes: "Back at GDC we had the pleasure of sitting down with Naughty Dog co-founders Jason Rubin and Andy Gavin to discuss Rubin's possible re-entry into gaming, the state of the industry, his comic book property Iron and the Maiden and much more.
GameDaily BIZ: Let's start by talking about your comic book series Iron and the Maiden. How has that been doing sales wise?
Jason Rubin: It's certainly no Crash Bandicoot. The comic book industry is a very different industry than the video game industry. It's not the kind of industry you [enter] to make lot of money and to create a hit franchise, because there aren't a lot of comic book readers even if you're wildly successful. And you really can't be wildly successful unless you're a Batman, an X-Men, a Spider-Man, one of the classic characters that have been around forever, and they still do very well. And unless you're the top artists on a top book, your sales basically cover the cost of making the book. So my goal of getting into comics wasn't to be wildly successful or to get a million readers. It doesn't happen for anybody, even for the big books. It was more to explore intellectual property. It had been in my head for years; I wanted to get it out. And it's a very economical and efficient way to flesh out a world without creating a team of a half dozen people and getting an engine and getting going like you have to do in games."
