Nintendo of Canada tells Globe & Mail "We're not really after core gamers here. With Wii Fit we're looking at families - moms especially."
From the story:
"Most game industry press events I go to are attended by throngs of overweight, bespectacled game journalists wearing bad t-shirts. So imagine my surprise when, upon walking into a Nintendo media event in a downtown Toronto art gallery on Thursday afternoon, I found most of my fellow reporters to be decidedly un-geeky adult women.
These journalists' age and gender are representative of the market that Nintendo is targeting with Wii Fit, the Japanese company's new physical fitness game, which, when it is released on Wednesday for $89.99, will come with a high-tech balance board on which players are meant to stand, squat, and step while playing.
"We're not really after core gamers here," said Nintendo of Canada's Matt Ryan. "With Wii Fit we're looking at families-moms especially."
And indeed, with activities including a variety of yoga exercises, aerobic workouts, and balancing games, Wii Fit seems tailor-made for working-age women."