EA slowly taking Madden out of the Madden franchise

A Gamertell writer has noticed that the legendary John Madden seems to be slowly slipping out of the videogame franchise that bears his name, speculating that it may be an intentional move by EA. From the article:

"Madden's role has diminished within the game in recent years with new features and load screens focusing more on individual players than on Madden and his expertise. For Madden 09, for example, John Madden's role is reduced even more with color commentary going to Chris Collinsworth across all consoles (in the past, Madden had only been removed in that capacity on next generation consoles)."